Discover The Fundamentals of Search Engine Optimization Whether you’re just getting started in Web site design, or are a seasoned veteran at a local media agency, Search Engine Optimization (SEO) may seem confusing. Title tags. Keyword relevancy. Rich content. Link strategies. All of these proper SEO elements may even be a bit intimidating. For this reason, our next SEMpdx Hot Seat will present the basic fundamentals of effective Search Engine Optimization strategies. You’ll learn the Read more [...]

Check out Scott’s awesome free SEO tool…input your domain and it evaluates your site on lots of different SEO criteria.

Adapted from Shel Silverstein's "The Giving Tree" Once there was a social network tree...that loved a little boy. And every day the boy would come….and he would submit and vote and read content... and leave comments and blog and twitter about what he read. He would debate the merits of industry and commerce. And he would socialize and criticize. And when offline, he would think about ways to contribute to that community. And the he loved the tree...very much. And the tree was Read more [...]

A user just added this Portland SEO/SEM Job opening to our forum, and if anyones interested, you might consider checking it out…

Download David's PowerPoint here. Why local search is so important? 40% of queries have local intent. 5% use the city & state name; 2% use informal terms like neighborhoods; .5% use zip codes. 100 Million unique visitors per month search Yahoo with local intent…1/2 billion search Google monthly with local intent. Local search algorithms drive mobile results (they already do with more sophisticated devices). The old local search…10 Google links…traditional SEO. 1/2008: 10 Read more [...]

This is probably the worst proofreading error I've ever seen (I'm hiding the identity of the sender to protect his job)... Gustav, Hanna, Ikea, ... The storms are lining up. Residents in southern Louisiana are now being allow to return after hurricane Gustav. While the damage is not nearly as bad as the destruction wrought by Katrina, nearly 1.2m homes and businesses across Louisiana were still without electricity on Wednesday, and officials said it could take as long as a month to restore Read more [...]

I would like to acknowledge the corporate management at Dollar Tree for the most amazing response to a customer complaint that I’ve ever seen. Sunday, my wife shopped at a local Dollar Tree with my 9 year old daughter and 2 year old son. They were the victim of shockingly bad treatment on the part of a store manager…I don’t feel the need to tell what happened, but it was egregious. I was very upset. I went to their website and fired off an objective but harsh email through the only Read more [...]

This is one of the SES San Jose 2008 sessions that I covered for AimClear Blog. Learn the 12-step process for finding harmony in your SEO lifestyle. Panelists: Andy Atkins-Krüger is Managing Director for Web Certain Europe Ltd, a multilingual search engine marketing company. Dave Naylor is a search engine optimization consultant for Bronco Michael Gray is the owner for Atlas Web Service and SEO Blogger. Greg Boser is the president and founder of WebGuerrilla, LLC, a marketing firm that Read more [...]

This is one of the SES San Jose 2008 sessions that I covered for AimClear Blog. Trademark law is scary for some search engine marketers. Many don’t know the rules and their ignorance could potentially land them in a lot of trouble and expose them to liability. This session will helped guide search marketers away from classic trademark pitfalls that can destroy business initiatives. Moderator Jeffrey Rohrs is Vice-President, agency and search marketing, for email marketing firm ExactTarget. Read more [...]

This is one of the SES San Jose 2008 sessions that I covered for AimClear Blog. In-house SEO is very different from agency SEO and many companies are deciding to hire search marketers instead of outsourcing the function. Join our panel as they give their insights into in-house SEO and talk about their overall in-house SEO experience. Moderator Jessica Bowman is SEO Strategist and in-house SEO Expert at SEMInHouse.com. The first speaker, Laura Lippay, is Group Program Manager, Search Strategy Read more [...]