Web Analytics Question and Answer with Eric T. Peterson, Web Analytics Demystified, and Ian Lurie, Portent Interactive taken from SEMpdx's November Hotseat event. Read more [...]

It’s cold, dirty, smelly, and cramped under this bridge; and people are so rude. Yesterday I was like “No, I won’t share my fire-grilled possum with you! I caught it fair and square – so go get your own!” It worked out alright though; my wife eventually did catch her own. There was rumor today that we might be moving out from under the bridge. We’ll see, but hopes are high, and morale is good. I’ll miss all my new neighbors and campfire sing-along pals – but I suspect we’ll Read more [...]

About a couple months ago, I read Peter Guralnick’s incredible 2 volume biography of Elvis Presley (Last Train To Memphis and Careless Love). Comparing Guralnick’s work to Matt McGee’s “U2: A Diary” (which I read this weekend) offers an interesting contrast in style and narrative. Reading Guralnick’s prose feels like reading a good novel. Furthermore, Peter is never shy about interjecting his opinion into the work (and he even inserts himself as a character in the book since Read more [...]

It’s been a cold, but dry, weekend under the bridge. We did some hunting for small rodents Friday night, and found quite a few. My son liked them, but my daughter said they’re too crunchy. We’ve kept the kids running on the people-wheel to power the laptop and a small radio we found. They seem to enjoy their time on the wheel, but without showers the smell is beginning to offend our bridge-dwelling neighbors. We’ll need to address cleanliness before we invite the in-laws over for dinner. Read more [...]

It was a wet, windy day under the Hawthorne Bridge. We tried to keep warm by the radiation of the laptop screen, but it just wasn’t enough and battery power was running low. Then an idea struck. Using many abandoned shopping carts for parts, I built a rather clunky mouse…er, people-wheel, just big enough for my wife and kids to run on – and to power the laptop. Ahhhh, now we are all warm and I can keep looking for work... See the original post, Search Expert Forced to Live Under Bridge Read more [...]

Damn, it’s getting cold under here, but things are looking up. I may move to a bridge with fewer leaks today, as the rain is affecting my ability to work… I came home from PDX Mindshare last night in a bit of a quandary. In my Living under a bridge post, I mentioned that the great thing about Facebook was that your connections are more likely your real connections; people you know. People you want to share your personal and professional life with. Since starting this test, I’ve received Read more [...]

Okay, not really – but it could happen. Here we go - my very own social marketing test in action… It’s strange to have been in search marketing and professional business consulting for 10 years, and currently work in a market (search) that is practically untouchable – yet be laid off. Thankfully, though I do consider myself a thought leader, and I was the only person at my previous employer that could do what I do; I never once felt that I was personally untouchable, or free from Read more [...]

Online Marketing Summit is one of the the premier events for online marketing professionals, delivering more than 25 sessions and workshops presented by an esteemed roster of online marketing authors and practitioners. The 2009 event will include case studies from some of the world's leading brands, with three NEW Tracks - Foundational, Best Practice, and Advanced Strategies. All marketing professionals will have a track to suit their individiual educational needs. This coming February Read more [...]

Jessica Bowman: Selling To The C Suite. By keeping SEO top of mind for everyone in the company Getting C-Suite buy-in is easy. Numbers, Demeanor. The numbers speak for themselves. C-Suite will love the ROI and buy-in. The problem: Everyone under the C-Suite. Middle management complains and the complaints get escalated, people get agitated. Your search requests add to project man hours, are inconsistent with other goals, go against existing programming standards, weren't technically Read more [...]

John Lessnau: Link Buying not Link Building Why buy links? You get the anchor text you want; you get on the page you want; you get the location on the page you want; you get the links that help you rank better. Why people don't buy links: Fear of Google, Don't Understand it; Upfront cost; Hoping for a wave of natural links miracle; Takes time, salesmanship and effort. What is a safe paid link? Link should be in relevant text; Link should be the only paid link on the page / one of a very Read more [...]