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SEMpdx at the 2009 Innotech eMarketingSummit

April 21st, 2009 by Ben Lloyd

Are you going to the 2009 eMarketingSummit at Innotech? The eMarketingSummit kicks off tomorrow (Wednesday 4/22) and if you look at the agenda, you’ll see some pretty heavy involvement from SEMpdx.

A Minimalistic Paid Search Tip

April 20th, 2009 by Todd Mintz

“Keep your eyes on the prize…hold on.”…Bruce Springsteen

Many of the paid search accounts that I’ve worked with contain a geographical component and I have a well-used spreadsheet that contains the names of the biggest U.S. Cities, States, and State Abbreviations for those accounts. I often combine this list with my “core” keywords so that my ads can reach the geographical paid search long tail.

Climb Aboard the Search Train

April 16th, 2009 by Scott Hendison

June 2 and 3rd, 2009 SMX Advanced is taking place in Seattle, and a few people from Portland are going to be taking Amtrak up, and leave the driving to them.

What’s a good place to meet on the train? Hey, I know, how about the lounge car?

As Ben LLoyd current President of SEMpdx puts it -

SEMpdx Board Meeting Dinner Pictures

April 15th, 2009 by Todd Mintz

See them here.

Thanks to Kent Schnepp for being our photographer.

Dr. Schultz & Big Research in Portland

April 14th, 2009 by Scott Hendison

Dr. Don Schultz, Ph.D. from Northwestern University and Agora, Inc, will be presenting here in Portland in four hour session called MEdia Generations: Media Allocation in a Consumer-Controlled Marketplace.

Media planning is a dramatically different marketplace i.e. “push-pull” – which has developed as a result of the current economic situation.

Web 2.0 101 – A Primer

April 13th, 2009 by Scott Hendison

As a business owner, there are dozens of social networks that can benefit you, and they change all the time, along with the value of your participation.

Whether you’re Digging, Stumbling, or just Twittering around, understanding why you should participate can be a challenge in itself, but if you’re new to all this, and you’ve simply been hearing that “you have to get into Web 2.0″ then you can consider this a primer.

SearchFest Hot Seat Panel Review Continued

April 6th, 2009 by Hallie Janssen

Last month at our SearchFest SEM conference, we reviewed House of Antique Hardware’s web site in our Hot Seat portion of the event. After the event Bob Treuber, Marketing Director, and David Norris, Chief Technologist asked if they could continue the dialog between the panel as they had a few questions after hearing feedback from the panel. They also wanted time to explain to the panel why they had implemented certain things and why they hadn’t. The Hot Seat lead to a great offline conversation that we thought the membership and SearchFest attendees should be part of. Ian Lurie of Portent Interactive represented the panel on Round II. Below is the transcription of this offline conversation. Feel free to add your $0.02 and continue the conversation.

Do-It-Yourself SEO: Effective Keyword Research Utilization

April 1st, 2009 by Todd Mintz

Read More Here

A Fresh Look At Local Search Ranking Factors

April 1st, 2009 by Todd Mintz

“Oh cheeky cheeky
Oh naughty sneaky
You’re so perceptive
And I wonder how you knew.”
…Brian Eno ‘Dead Finks Don’t Talk’