Are you going to the 2009 eMarketingSummit at Innotech? The eMarketingSummit kicks off tomorrow (Wednesday 4/22) and if you look at the agenda, you'll see some pretty heavy involvement from SEMpdx. SEMpdx board member David Mihm will be doing a presentation @ 1pm on Wednesday "Local Search Marketing Strategies" Past SEMpdx President Kent Lewis served as this year's eMarketingSummit chairperson, and he's moderating a session @ 3:30 on Wednesday "Just the Tips Please - Implementing a Successful Read more [...]

“Keep your eyes on the prize…hold on.”…Bruce Springsteen Many of the paid search accounts that I’ve worked with contain a geographical component and I have a well-used spreadsheet that contains the names of the biggest U.S. Cities, States, and State Abbreviations for those accounts. I often combine this list with my “core” keywords so that my ads can reach the geographical paid search long tail. But, as I was examining the conversion keywords on one particular account, I Read more [...]

June 2 and 3rd, 2009 SMX Advanced is taking place in Seattle, and a few people from Portland are going to be taking Amtrak up, and leave the driving to them. What's a good place to meet on the train? Hey, I know, how about the lounge car? As Ben LLoyd current President of SEMpdx puts it - For those who plan on attending SMX Advanced and can swing the schedule - the SearchCommander & I are planning on taking the train to/from SMX Advanced. Thought I'd let you know in case you want to Read more [...]

See them here.

Thanks to Kent Schnepp for being our photographer.

Dr. Don Schultz, Ph.D. from Northwestern University and Agora, Inc, will be presenting here in Portland in four hour session called MEdia Generations: Media Allocation in a Consumer-Controlled Marketplace. Media planning is a dramatically different marketplace i.e. "push-pull" - which has developed as a result of the current economic situation. come explore what we've earned from the BIGresearch data about consumption by consumers and customers in both good economic times and bad. Find out Read more [...]

As a business owner, there are dozens of social networks that can benefit you, and they change all the time, along with the value of your participation. Whether you're Digging, Stumbling, or just Twittering around, understanding why you should participate can be a challenge in itself, but if you're new to all this, and you've simply been hearing that "you have to get into Web 2.0" then you can consider this a primer. Other than using just a limited few of the networks, I never dug into "social Read more [...]

Last month at our SearchFest SEM conference, we reviewed House of Antique Hardware's web site in our Hot Seat portion of the event. After the event Bob Treuber, Marketing Director, and David Norris, Chief Technologist asked if they could continue the dialog between the panel as they had a few questions after hearing feedback from the panel. They also wanted time to explain to the panel why they had implemented certain things and why they hadn't. The Hot Seat lead to a great offline conversation Read more [...]

Read More Here

“Oh cheeky cheeky Oh naughty sneaky You're so perceptive And I wonder how you knew.” ...Brian Eno ‘Dead Finks Don’t Talk’ I admire the Trailblazers of Local Search Marketing…people like David Mihm, Michael Jensen, and Andrew Shotland who are offering interesting, perceptive insights into this most important aspect of SEO. Now, I’m not close enough to the topic to offer any groundbreaking new information about Local Search, but I have read and studied the Read more [...]