Agenda for SEMpdx SearchFest 07

 

 

7:30 AM - 8:00 AM - Registration, Coffee and Pastry

Time

Fundamentals
Miller Hall

Advanced
Cheatham Hall

Workshops & Panels
David Douglas
 
8 to 9 AM Intro Keynote:
"Future of Search, How to Be Found"
 Jeffrey Pruitt, SEMPO / iCrossing		  
9 to 9:15 AM Break
9:15 to 10:15 AM Overall SEM Strategy
SEO For Dummies
Kent Lewis, Anvil Media, Inc.		 Web 2.0 / RSS
Utilizing RSS Feeds as a Powerful SEO Tool
Doug Hay, Expansion+;

Dan Harbison, Portland Trailblazers;
Janet Johnson; SnapNames;
John Anthony Hartman, Feedia		 SEO Copywriting Workshop

Positions for Nothing and the Clicks For Free: Secrets of SEO Copywriting
Heather Lloyd-Martin, SuccessWorks
10:15 – 10:45 AM Exhibition Hall
10:45 – 12:00 AM
15 min Q&A		 SEO Basics
Overcoming Top 10 SEO Mistakes - Slides
Stan Davis, Straight-On

SEO Magic Bullets
Scott Hendison, Search Commander		 Advanced SEO Topics
Keyword Research & Selection
Stoney deGeyter, PolePositionMarketing;

Viral Content Creation & Marketing:  The Practice of Linkbait
Rand Fishkin, SEOmoz;

Local Search:  Beyond The Basics
Matt McGee, Marchex		 Web StrategySteve Gehlen, Internet Strategy Forum;
Tim Peck, Tektronix;
Paul Williams, ISITE Design;
Tom Bennett, The New Group
12:00 – 1:00 PM Networking Lunch  Lunch Sponsored By Overland  
1:00 – 1:50 PM
15 minutes Q&A		 PPC Basics
Hallie Janssen,
Anvil Media, Inc.		 PPC Search Engine Panel
Eric Facas, Google;
David Roth, Yahoo;
Naga Krothapalli, MSN
Stacy Morgan, Looksmart		 International Search Panel
Steve Kemper,
Ion Global
2:00 – 3:00 PM
15 min Q&A		 Link Development - The Original Web 2.0?

Through the Linking Glass: How a Successful Campaign Can Bring
Otherworldly Rankings
Rebecca Kelley, SEOmoz;

Scott Fish, FishSEO;
Benjamin Lloyd, Amplify-Interactive		 Web Analytics
Panelists:
John Rodkin, WebTrends;
Leo Chung, Overland
Brent Hieggelke, Touch Clarity		 Blogging Case Study
Sean Campbell, Campbell Solutions:
Scott Swigart, Swigart Consulting;
SAO MSIG, IPSIG
3:00 – 3:30 PM Exhibition Hall
3:30 – 4:30 PM SEM Trends Panel
Dan Sundgren, eFrontier;
Jeffrey Pruitt, SEMPO/iCrossing; Eric Facas, Google;
David Roth, Yahoo;
Naga Krothapalli, MSN
Stacy Morgan, Looksmart; 		  
4:30 PM Networking Reception