Alex Bennert

Partner

BeyondInk

Alex Bennert of Beyond Ink provides expert analysis and strategy for clients, positioning them to maximize the web as a cost effective marketing tool. After graduating from Boston College, she was hired by a dotcom in 1999 to optimize an extended network of websites. In 2001 she began consulting independently until joining with Beyond Ink in 2004.

Specializing in crawler-friendly, search-smart site architecture, Alex has a successful track record for guiding clients through website redesigns and relaunches with minimal impact on search referrals. Additional core competencies include SEO forensics, website usability and analytics.

Alex Bennert is very fond of data; bot crawl data, traffic data, keyword data, etc. She absorbs, assesses, evaluates, dissects, interprets, articulates, clarifies and ultimately masters data at a pace incomprehensible to mere mortals.

Known to be passionately devoted to her clients, Alex ponders bot behavior and conjures ideal URLs while waiting in line at the grocery store. Her favorite type of project is starting from scratch; working with a client to create a bot-friendly, search-smart website from the ground up.

In her spare time, she reads lots of blogs and books