Heather Lloyd-Martin

President & CEO

SuccessWorks

Heather Lloyd-Martin is President and CEO of SuccessWorks. Recognized as the pioneer of SEO copywriting, her book "Successful Search Engine Copywriting" is considered a complete best-practices guide to search engine writing.

She is currently a member of the Internet Marketing Advisory Board and Chair of the Direct Marketing Association's (DMA) Search Engine Marketing Council, and was previously the Co-Chair of the Association for Interactive Marketing's Search Engine Marketing Council. She was a Program Advisory Committee (PAC) member for the DMA's 2003-2004 net. marketing conferences and the 2004-2006 Annual Catalog Conferences. Lloyd-Martin has been asked again to participate on the PAC for the 2007 ACCM conference, as well as DMA 07.

Specializing in gaining her clients top buzz in the search engines, Lloyd-Martin helps clients gain prime search-engine branding and increased word-of-mouth marketing. She has worked with many big-brand clients, helping them use the power of strategic content to gain measurably increased online visibility.

Lloyd-Martin organizes and moderates search marketing workshops for select Primedia and Direct Marketing Association conferences, including net.marketing, the ACCM Conference, and the DMA Annual Conference and Exhibition. She is a featured speaker at worldwide Incisive Media Search Engine Strategies conferences, as well as other top industry conferences such as @d:tech, The Conference Board, WebmasterWorld and Seybold.

A popular columnist, her articles have appeared in Inc.com, SearchDay, ClickZ, Catalog Success, Entrepreneurs' Business Start-Ups among others. Heather was co-moderator of the award-winning Rank Write Roundtable until its close in 2001.