John Rodkin

Vice President and General Manager, Digital Advertising Solutions

WebTrends

John Rodkin, Vice President and GM of Digital Advertising Solutions, is responsible for driving strategy and execution of WebTrends advertising solutions, building off of more than ten years of entrepreneurial experience in digital marketing. Prior to WebTrends, John was the CEO of ClickShift, a breakthrough automated optimization platform for online marketing that was acquired by WebTrends. John was also the VP of Products for NBC Internet, where he managed all advertising-driven products for the seventh largest Internet property. He joined NBCi through its acquisition of Flyswat, a contextual advertising network, where he was founder and CEO. John received his BS and MS degrees in electrical engineering and computer science from MIT, and a JD and MBA with concentrations in marketing and entrepreneurship from the University of Chicago.