Naga Krothapalli

Manager, Media Analytics Services in Client Services Operations

Microsoft

Naga Krothapalli is Manager of Media Analytics Services in Client Service Operations at Microsoft. He leads a team of Search Media Analysts involved in providing optimization recommendations and reports to search advertisers. He is also responsible for leading a global initiative in improving optimization and reporting best practices across Microsoft’s CSO. Previously, he was Director of Algorithmic Search at iProspect, where he was responsible for overall operations of the search engine optimization group including product delivery, resource management, service quality, and client satisfaction. He was also involved in new product development by closely following industry trends and studying search engine functionality. Naga received his Ph.D. in Operations Research from the University of Massachusetts at Amherst. He has spoken at numerous events, including INFORMS (Institute of Operations Research and the Management Sciences) and IERC (Industrial Engineering Research Conference), and has written articles in journals such as IIE Transactions and the International Journal of Production Research. Naga has also worked on several research projects sponsored by NASA (National Aeronautics and Space Administration), DARPA (Defense Advanced Research Projects Agency) and the NSF (National Science Foundation).