Adam is a veteran internet marketer who began in 1996 at MMG (now
Outrider, a WPP Group company) providing link building for Fortune 500
clients. Since then he's worked with many large companies and agencies
creating effective search marketing strategies. After years of
independent consulting, he founded AudetteMedia, an internet marketing
boutique. Adam is also a lead SEO strategist at Zappos.com, who he's
worked with since 2001. And just to ensure he doesn't get any sleep, he
also acts as Senior SEO Strategist to an undisclosed international
digital agency.
Adam's moderated the LED Digest, a discussion list for internet
marketing and SEO, since 1997. He also moderates the SEM 2.0 group and
is active on many industry sites. He blogs at http://www.audettemedia.com/blog.