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	<title>SEMpdx &#187; Mike Nierengarten</title>
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		<title>Making Friends &amp; Generating Business (Facebook) SearchFest 2010 Session</title>
		<link>http://www.sempdx.org/blog/business/making-friends-generating-business-facebook-searchfest-2010-session/</link>
		<comments>http://www.sempdx.org/blog/business/making-friends-generating-business-facebook-searchfest-2010-session/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 19:53:16 +0000</pubDate>
		<dc:creator>Mike Nierengarten</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[SearchFest 2010]]></category>

		<guid isPermaLink="false">http://www.sempdx.org/?p=3010</guid>
		<description><![CDATA[<p>Making Friends &#38; Generating Business 4 Point Plan for Facebook Domination Speaker: Will Scott 1st remember to have a good time...and don't interrupt people having a good time.  Rules: Be real Give to receive Don't be a jerk 4 Point Plan to Facebook Domination Get team involved Reach out to current fans Give reason to get involved Make new friends Hold internal competitions Ask employees to recommend your brand to their friends Make it worth their while (e.g. Read more [...]<p><a href="http://www.sempdx.org/blog/business/making-friends-generating-business-facebook-searchfest-2010-session/">Making Friends &#038; Generating Business (Facebook) SearchFest 2010 Session</a> is a post from: <a href="http://www.sempdx.org">SEMpdx</a></p>
</p><p>The original post is titled <a href="http://www.sempdx.org/blog/business/making-friends-generating-business-facebook-searchfest-2010-session/">Making Friends &#038; Generating Business (Facebook) SearchFest 2010 Session</a> , and it came from <a href="http://www.sempdx.org">SEMpdx</a> . </p>]]></description>
			<content:encoded><![CDATA[Making Friends &amp; Generating Business
4 Point Plan for Facebook Domination
Speaker: Will Scott

1st remember to have a good time...and don't interrupt people having a good time.  Rules:

	Be real
	Give to receive
	Don't be a jerk

4 Point Plan to Facebook Domination

	Get team involved
	Reach out to current fans
	Give reason to get involved
	Make new friends

Hold internal competitions

	Ask employees to recommend your brand to their friends
	Make it worth their while (e.g. <a href="http://www.sempdx.org/blog/business/making-friends-generating-business-facebook-searchfest-2010-session/" class="more-link">Read more [...]</a><p>The original post is titled <a href="http://www.sempdx.org/blog/business/making-friends-generating-business-facebook-searchfest-2010-session/">Making Friends &#038; Generating Business (Facebook) SearchFest 2010 Session</a> , and it came from <a href="http://www.sempdx.org">SEMpdx</a> . </p>]]></content:encoded>
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		<title>How to Choose an SEM Agency</title>
		<link>http://www.sempdx.org/blog/business/how-to-choose-an-sem-agency/</link>
		<comments>http://www.sempdx.org/blog/business/how-to-choose-an-sem-agency/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 16:51:10 +0000</pubDate>
		<dc:creator>Mike Nierengarten</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.sempdx.org/?p=2093</guid>
		<description><![CDATA[<p>Most marketing professionals understand the importance of search engine optimization (SEO), paid search, and social media marketing (SMM) but a limited few understand the actual processes.  Even fewer have the experience to evaluate a search engine marketing (SEM) agency.  Frequently agencies are chosen based on a media buying or traditional advertising relationship.  Rarely are SEM agencies put through the rigorous vetting of a traditional agency.  This is a mistake. SEM agencies are specialists Read more [...]<p><a href="http://www.sempdx.org/blog/business/how-to-choose-an-sem-agency/">How to Choose an SEM Agency</a> is a post from: <a href="http://www.sempdx.org">SEMpdx</a></p>
</p><p>The original post is titled <a href="http://www.sempdx.org/blog/business/how-to-choose-an-sem-agency/">How to Choose an SEM Agency</a> , and it came from <a href="http://www.sempdx.org">SEMpdx</a> . </p>]]></description>
			<content:encoded><![CDATA[Most marketing professionals understand the importance of search engine optimization (SEO), paid search, and social media marketing (SMM) but a limited few understand the actual processes.  Even fewer have the experience to evaluate a search engine marketing (SEM) agency.  Frequently agencies are chosen based on a media buying or traditional advertising relationship.  Rarely are SEM agencies put through the rigorous vetting of a traditional agency.  This is a mistake.

SEM agencies are specialists <a href="http://www.sempdx.org/blog/business/how-to-choose-an-sem-agency/" class="more-link">Read more [...]</a><p>The original post is titled <a href="http://www.sempdx.org/blog/business/how-to-choose-an-sem-agency/">How to Choose an SEM Agency</a> , and it came from <a href="http://www.sempdx.org">SEMpdx</a> . </p>]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>On-Site Insight: Technical SEO Advice</title>
		<link>http://www.sempdx.org/blog/searchfest-2009/on-site-insight-technical-seo-advice/</link>
		<comments>http://www.sempdx.org/blog/searchfest-2009/on-site-insight-technical-seo-advice/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 18:08:06 +0000</pubDate>
		<dc:creator>Mike Nierengarten</dc:creator>
				<category><![CDATA[SearchFest 2009]]></category>

		<guid isPermaLink="false">http://www.sempdx.org/?p=1237</guid>
		<description><![CDATA[<p>Panelists: Susan Moskwa - Google, Vanessa Fox - Nine by Blue, and Aaron Kahlow - Online Marketing Summit &#38; Online Marketing Connect SEO Trifecta: site-wide SEO, on-page SEO, and off-page SEO - panel addresses site-wide SEO and answers, "Are you experiencing technical difficulties?" Aaron"Warm Up Act" Kahlow: Translating Technology Getting Technical SEO Ingrained in the Organization: Selling Internally Think about making money first Help others understand search and empower those Read more [...]<p><a href="http://www.sempdx.org/blog/searchfest-2009/on-site-insight-technical-seo-advice/">On-Site Insight: Technical SEO Advice</a> is a post from: <a href="http://www.sempdx.org">SEMpdx</a></p>
</p><p>The original post is titled <a href="http://www.sempdx.org/blog/searchfest-2009/on-site-insight-technical-seo-advice/">On-Site Insight: Technical SEO Advice</a> , and it came from <a href="http://www.sempdx.org">SEMpdx</a> . </p>]]></description>
			<content:encoded><![CDATA[Panelists: Susan Moskwa - Google, Vanessa Fox - Nine by Blue, and Aaron Kahlow - Online Marketing Summit &amp; Online Marketing Connect

SEO Trifecta: site-wide SEO, on-page SEO, and off-page SEO - panel addresses site-wide SEO and answers, "Are you experiencing technical difficulties?"

Aaron"Warm Up Act" Kahlow: Translating Technology

Getting Technical SEO Ingrained in the Organization: Selling Internally

	Think about making money first
	Help others understand search and empower those <a href="http://www.sempdx.org/blog/searchfest-2009/on-site-insight-technical-seo-advice/" class="more-link">Read more [...]</a><p>The original post is titled <a href="http://www.sempdx.org/blog/searchfest-2009/on-site-insight-technical-seo-advice/">On-Site Insight: Technical SEO Advice</a> , and it came from <a href="http://www.sempdx.org">SEMpdx</a> . </p>]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Little is the New Big: Local + Hyperlocal Search Marketing</title>
		<link>http://www.sempdx.org/blog/domaining/local-and-hyperlocal-search-marketing/</link>
		<comments>http://www.sempdx.org/blog/domaining/local-and-hyperlocal-search-marketing/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 17:06:05 +0000</pubDate>
		<dc:creator>Mike Nierengarten</dc:creator>
				<category><![CDATA[Domaining]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[SearchFest 2009]]></category>

		<guid isPermaLink="false">http://www.sempdx.org/?p=1228</guid>
		<description><![CDATA[<p>Presenters: Greg Hartnett Best of the Web, Mary Bowling seOverflow.com, &#38; Matt McGee Small Business SEM Local search became an emphasis in January 2008 and has increased in frequency since. Greg: Local Link Development #1 thing to be concerned with in local search (and search engines in general) is inbound links. The best method for building a link development plan is competitive analysis - viewing strategies of sites who rank higher. Great first step is directory listing. For Read more [...]<p><a href="http://www.sempdx.org/blog/domaining/local-and-hyperlocal-search-marketing/">Little is the New Big: Local + Hyperlocal Search Marketing</a> is a post from: <a href="http://www.sempdx.org">SEMpdx</a></p>
</p><p>The original post is titled <a href="http://www.sempdx.org/blog/domaining/local-and-hyperlocal-search-marketing/">Little is the New Big: Local + Hyperlocal Search Marketing</a> , and it came from <a href="http://www.sempdx.org">SEMpdx</a> . </p>]]></description>
			<content:encoded><![CDATA[Presenters: Greg Hartnett Best of the Web, Mary Bowling seOverflow.com, &amp; Matt McGee Small Business SEM


Local search became an emphasis in January 2008 and has increased in frequency since.

Greg: Local Link Development

#1 thing to be concerned with in local search (and search engines in general) is inbound links.  The best method for building a link development plan  is competitive analysis - viewing strategies of sites who rank higher.

Great first step is directory listing.  For <a href="http://www.sempdx.org/blog/domaining/local-and-hyperlocal-search-marketing/" class="more-link">Read more [...]</a><p>The original post is titled <a href="http://www.sempdx.org/blog/domaining/local-and-hyperlocal-search-marketing/">Little is the New Big: Local + Hyperlocal Search Marketing</a> , and it came from <a href="http://www.sempdx.org">SEMpdx</a> . </p>]]></content:encoded>
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		<slash:comments>1</slash:comments>
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