SEMpdx » tyson@engineworks.com http://www.sempdx.org Wed, 08 Feb 2012 16:54:03 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 SearchFest B2B Search Marketing http://www.sempdx.org/blog/business/searchfest-b2b-search-marketing/ http://www.sempdx.org/blog/business/searchfest-b2b-search-marketing/#comments Tue, 10 Mar 2009 20:54:03 +0000 tyson@engineworks.com http://www.sempdx.org/?p=1248 Speaking on this panel are David Stoller – Business.com, John Andrews – Upper Left Placement, Kerry McClenahan – McBru, and Daniel Boberg – Yahoo! Kerry McClenahan of McBru starts off the panel discussion with a real life example of marketing to IT buyers, a common B2B target audience for Search Marketing. She points out the opportunity to optimize PR materials and blogs for SEO. Be sure to integrate brand awareness goals into SEM strategy to drive B2B Search Marketing. Search Marketing Read more [...]

SearchFest B2B Search Marketing is a post from: SEMpdx

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]]> http://www.sempdx.org/blog/business/searchfest-b2b-search-marketing/feed/ 0 SearchFest: Blogging, Copywriting and SEO http://www.sempdx.org/blog/business/blogging-copywriting-and-seo/ http://www.sempdx.org/blog/business/blogging-copywriting-and-seo/#comments Tue, 10 Mar 2009 16:58:45 +0000 tyson@engineworks.com http://www.sempdx.org/?p=1232 I am now blogging about blogging, which means you are reading a blog about blogging. So let’s get to it: Stoney deGeyter-Pole Position A challenging aspect of SEM is optimizing the content for search engines and for your audience. Stoney gives us some sound advice for the most important part of your site- the content. Start by defining the target audience, the areas of interest and the needs of your audience. Use keyword research tools to detect what people are interested in, and craft your Read more [...]

SearchFest: Blogging, Copywriting and SEO is a post from: SEMpdx

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]]> http://www.sempdx.org/blog/business/blogging-copywriting-and-seo/feed/ 0 SearchFest Keynote: Danny Sullivan http://www.sempdx.org/blog/business/searchfest-keynote-danny-sullivan/ http://www.sempdx.org/blog/business/searchfest-keynote-danny-sullivan/#comments Tue, 10 Mar 2009 16:00:26 +0000 tyson@engineworks.com http://www.sempdx.org/?p=1227 Welcome everyone to SearchFest 2009 at the Oregon Zoo in Portland! My name is Tyson Braun, and I’m a Search Engine Specialist at EngineWorks here in Portland. This is my first SearchFest, and I’ll be live blogging the Keynote, and along with a few other presentations throughout the day. Seems like a great crowd here. I’m looking forward to meeting as many people as I can and putting faces to blog bylines. Danny Sullivan, Editor-In-Chief of Search Engine Land, is going to start off Read more [...]

SearchFest Keynote: Danny Sullivan is a post from: SEMpdx

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