February 13, 2012 – In full spirit of Valentine’s Day this week, SEMpdx celebrated on Monday night with its own version of speed dating.  This month’s event proved invaluable to all who attended as we had a rare opportunity to sit down with some of the industry’s leading internet marketers and gain insight and answers to specific questions.  Table topics ranged from pay-per-click to International SEO and everything in between.  We even had a special visit from Google.  Amanda Janney and Read more [...]

June 14, 2011 – At this month’s SEMpdx event, we heard from three analytics experts who gave their advice on effective ways to utilize Google Analytics and better understand the data. Agillian founder Carlos del Rio talked to us about regular expressions.  He explained how using advanced segments allows for many dimensions and metrics at the same time, which is extremely helpful when analyzing at such granular levels.  Carlos focused on regular expression keyword matching – for example, Read more [...]

Mike will be speaking spoke about Advanced Google Analytics at the June 14th SEMpdx Event. For more information and to purchase tickets, please click here. Follow Mike on Twitter. - See his presentation slides at the bottom of this interview... 1) Please give me your background and tell me what you do for a living. Sure thing. I grew up in New Jersey and got my undergrad in Baltimore's Loyola University. I got into online marketing in-house first, then at an agency. I was the 2nd SEO Read more [...]

In today’s advanced search engine landscape, measuring just ranking is not enough. Truly effective SEO strategies drive visitors from a large set of relevant keywords, including both branded and descriptive terms. Learn how to measure the success of your optimization efforts from every angle with “deep dives” from the panel. Read more [...]

How many folks react when first confronted with web analytics... Running a business website without a thorough understanding of analytics is like driving a car without ever getting it serviced. In both cases, you don't know what's going on with your asset, and eventually, you're going to have some serious, expensive problems. However, understanding how a program like Google Analytics works isn't intuitively obvious to everyone...and sometimes, lack of understanding is why analytics isn't implemented Read more [...]

We're not being anal-retentive...analytics matter. Speakers: Eric Peterson - Web Analytics Demystified Aaron Gray - Greater Returns Moderator: Hallie Janssen LiveBlogger: Kim Toomey of Anvil Media, a Search Engine Marketing (SEM) Agency Session Details: Eric Peterson kicked off this session with a top-down approach to web analytics for your organization. Web analytics fails marketers for a number of reasons: It's a complex technology. Many enterprise level analytics Read more [...]

Web Analytics Question and Answer with Eric T. Peterson, Web Analytics Demystified, and Ian Lurie, Portent Interactive taken from SEMpdx's November Hotseat event. Read more [...]