Retooling You Career Portland State’s Multimedia Professional Program will kick off the year with Orientation on Saturday, September 24, 2011, 1-3 pm.  Three certificates, Interactive Producer and Internet Design, starting September 27, and Digital Marketing Strategies, starting September 30, are designed for working professionals and career changers updating traditional media skills in print design, content development, marketing/PR and related fields.  View the Fall 2011 lineup of classes. SEMpdx Read more [...]

As the Webvisions conference hit a new record attendance, SEMpdx was there in an exhibit space giving people the opportunity to be winners.  We held a business card drawing on May 26 and 27 at Webvisions for 3 great prizes. The winners have been notified, but here they are for everyone to see: A Pass to SearchFest 2012 -- Aaron Wheeler, SEOmoz A Year's SEMpdx Membership -- Nathan Smith, Portland Rescue Mission A Ticket to this year's Rooftop Party (coming in August) -- Sam Adams, City of Read more [...]

Special thanks to everyone who attended SEMpdx's speaker panel "The Future of Search" at Innotech Oregon's eMarketing Summit on April 21. The session was moderated by Lisa Williams, the President of MEDIA forte marekting.  The speaker panel included presentations about current and possible future trends in SEO, Paid Search and Social Media. If you missed the session or would like a second look, then check out the slides from the presenters below. Mike Rosenberg, Vice President, New Business Read more [...]

WordStream Inc., which provides PPC management software and services and free keyword tools, just announced the release of a new, comprehensive keyword research suite for both paid and organic search marketers. The Keyword Research Suite (KRS) bundles a set of tools to help search marketers find, organize, and act on large numbers of keywords for use in SEO and PPC campaigns. These tools include: Keyword Suggestion Tool – Get extensive suggestions relevant to a seed term. Read more [...]

SEMpdx had several surplus promotional Snuggies left over from SearchFest 2010, which we had been using as giveaways at our events. However, when we heard that funding was cut for the Immigrant and Refugee Community Organization's (IRCO) senior services program, we decided to donate our remaining Snuggies to the seniors in the program; many of whom are unable to pay their heating bills. So, we rounded up a crew and headed out to IRCO. Approximately 100 seniors were greeted with a fun surprise Read more [...]

Time does seem to fly when you are having fun. As I embark on my twelfth year in Internet and Search Engine Marketing, I cannot believe what changes have happened in our industry over the years. When I started back in 1998 there were 10+ search engines and directories that we manually submitted every page on a weekly basis, not to mention trying to keep track of their very different algorithms. I’ve seen the birth of paid search and have seen it grow to the sophisticated machine that it is now Read more [...]

Portland State’s Digital Media Certificates Retooling your Skills for Today and Tomorrow PSU's Multimedia Professional Program will kick-off the year with Orientation on Saturday, September 25, 2010, 1-4pm.  Three certificates,  Interactive Producer and Internet Design, starting September 27, and Digital Marketing Strategies, starting October 1, are designed for working professionals and career changers updating traditional media skills in print design, content development, Read more [...]

3 such signs are placed in reasonably close proximity on the walls of the restaurant facing the customers. They are as subtle as a patron publicly experiencing gastrointestinal discomfort and have exactly the same effect on all in the vicinity. Penny smart, chip foolish? Read more [...]

The Pacific Northwest’s largest search engine marketing conference to include keynote from Microsoft Bing’s Stefan Weitz Portland, Ore. – Jan. 25th, 2010 – SEMpdx is pleased to announce the schedule and pricing of its fourth annual Search Engine Marketing conference, SearchFest 2010. SearchFest 2010 takes place at the Governor Hotel in Portland, Oregon on Tuesday, March 9, 2010 from 8:00 a.m. – 5:00 p.m. Registration is now open to the public (http://www.sempdx.org/searchfest/) and ticket Read more [...]

SEMpdx has partnered with CMD, Oregon's largest multi-disciplined marketing agency, and specifically with the agency's earned media group, to help further promote and raise SEMpdx’s profile. CMD has been a front runner in developing best practices for how to incorporate social media and search within PR efforts for its clients, such as Cisco Systems, NW Natural, Intel and JELD-WEN, inc. In fact, the agency's PR group recently changed its name to CMD's earned media group, which better reflects Read more [...]