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	<title>Comments on: Bellwether Brains</title>
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		<title>By: Brian Ratzker</title>
		<link>http://www.sempdx.org/blog/announcements/bellwether-brains/comment-page-1/#comment-3211</link>
		<dc:creator>Brian Ratzker</dc:creator>
		<pubDate>Thu, 07 May 2009 17:37:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.sempdx.org/?p=1427#comment-3211</guid>
		<description>You make a good point that I think most people consider without realizing.  Whenever we talk to someone we don&#039;t just consider their viewpoints on the main topic, in this case online marketing.  We take in all other aspects of their persona such mannerisms and their thoughts on unrelated subjects.

&lt;abbr&gt;&lt;em&gt;Brian Ratzkers last blog post..&lt;a href=&quot;http://www.silverbackmarketing.com/blog/backtype-is-a-useful-tool-for-social-marketing/&quot; rel=&quot;nofollow&quot;&gt;Backtype is a Useful Tool for Social Marketing&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>You make a good point that I think most people consider without realizing.  Whenever we talk to someone we don&#8217;t just consider their viewpoints on the main topic, in this case online marketing.  We take in all other aspects of their persona such mannerisms and their thoughts on unrelated subjects.</p>
<p><abbr><em>Brian Ratzkers last blog post..<a href="http://www.silverbackmarketing.com/blog/backtype-is-a-useful-tool-for-social-marketing/" rel="nofollow">Backtype is a Useful Tool for Social Marketing</a></em></abbr></p>
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		<title>By: Adrienne Doss</title>
		<link>http://www.sempdx.org/blog/announcements/bellwether-brains/comment-page-1/#comment-3210</link>
		<dc:creator>Adrienne Doss</dc:creator>
		<pubDate>Thu, 07 May 2009 16:32:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.sempdx.org/?p=1427#comment-3210</guid>
		<description>This is the primary reason I&#039;m so glad I started my career in journalism. Logic and critical thinking are difficult to teach, but journalism school helped me hone those skills.

The biggest mistakes I ever made as a journalist had nothing to do with my writing ability. They had everything to do with a lapse in judgment ... not questioning the obvious, not having enough facts before making an assumption, not putting myself in the shoes of the reader.

That&#039;s why I love this comic from XKCD:

http://xkcd.com/552/

&lt;abbr&gt;&lt;em&gt;Adrienne Dosss last blog post..&lt;a href=&quot;http://feedproxy.google.com/~r/seowoman/~3/PT6QvhIY_EA/google-analytics-filter-manager&quot; rel=&quot;nofollow&quot;&gt;Save Time With the Google Analytics Filter Manager&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>This is the primary reason I&#8217;m so glad I started my career in journalism. Logic and critical thinking are difficult to teach, but journalism school helped me hone those skills.</p>
<p>The biggest mistakes I ever made as a journalist had nothing to do with my writing ability. They had everything to do with a lapse in judgment &#8230; not questioning the obvious, not having enough facts before making an assumption, not putting myself in the shoes of the reader.</p>
<p>That&#8217;s why I love this comic from XKCD:</p>
<p><a href="http://xkcd.com/552/" rel="nofollow">http://xkcd.com/552/</a></p>
<p><abbr><em>Adrienne Dosss last blog post..<a href="http://feedproxy.google.com/~r/seowoman/~3/PT6QvhIY_EA/google-analytics-filter-manager" rel="nofollow">Save Time With the Google Analytics Filter Manager</a></em></abbr></p>
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		<title>By: Alysson</title>
		<link>http://www.sempdx.org/blog/announcements/bellwether-brains/comment-page-1/#comment-3208</link>
		<dc:creator>Alysson</dc:creator>
		<pubDate>Wed, 06 May 2009 23:56:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.sempdx.org/?p=1427#comment-3208</guid>
		<description>What an incredibly enjoyable and insightful post.  Often how a person thinks is an important what they know.  Like doctors, who often possess a very similar fundamental skill set and body of knowledge as a result of their education throughout medical school, how one search marketer&#039;s approach differs from another is really what separates &quot;good&quot; from &quot;exceptional&quot;.

&lt;abbr&gt;&lt;em&gt;Alyssons last blog post..&lt;a href=&quot;http://feedproxy.google.com/~r/theseoaly/~3/9GhYq0Fl5tc/&quot; rel=&quot;nofollow&quot;&gt;Canonical URL Issues and Link Equity&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>What an incredibly enjoyable and insightful post.  Often how a person thinks is an important what they know.  Like doctors, who often possess a very similar fundamental skill set and body of knowledge as a result of their education throughout medical school, how one search marketer&#8217;s approach differs from another is really what separates &#8220;good&#8221; from &#8220;exceptional&#8221;.</p>
<p><abbr><em>Alyssons last blog post..<a href="http://feedproxy.google.com/~r/theseoaly/~3/9GhYq0Fl5tc/" rel="nofollow">Canonical URL Issues and Link Equity</a></em></abbr></p>
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		<title>By: Hugo at Zeta</title>
		<link>http://www.sempdx.org/blog/announcements/bellwether-brains/comment-page-1/#comment-3207</link>
		<dc:creator>Hugo at Zeta</dc:creator>
		<pubDate>Wed, 06 May 2009 19:28:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.sempdx.org/?p=1427#comment-3207</guid>
		<description>Funny you mention that because I&#039;ve found a weird correlation between talent online marketers and avid &quot;jamming&quot; musicianship.

I&#039;ve got a myriad of guitar players (including myself) milling about in our agency offices.

Not saying it&#039;s a pre-requisite or anything but it certainly speaks to the improvisational attitude that&#039;s needed in this space.</description>
		<content:encoded><![CDATA[<p>Funny you mention that because I&#8217;ve found a weird correlation between talent online marketers and avid &#8220;jamming&#8221; musicianship.</p>
<p>I&#8217;ve got a myriad of guitar players (including myself) milling about in our agency offices.</p>
<p>Not saying it&#8217;s a pre-requisite or anything but it certainly speaks to the improvisational attitude that&#8217;s needed in this space.</p>
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		<title>By: Todd Mintz</title>
		<link>http://www.sempdx.org/blog/announcements/bellwether-brains/comment-page-1/#comment-3206</link>
		<dc:creator>Todd Mintz</dc:creator>
		<pubDate>Wed, 06 May 2009 19:25:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.sempdx.org/?p=1427#comment-3206</guid>
		<description>Hugo, I agree this applies to any discipline.  An analogy I&#039;ve used before is that SEO is like free jazz...sure, there are rules but the rules are just a jumping off point for the improvisation where the art really lies.  Everyone I&#039;ve talked about (and you as well) are very much in &quot;jam&quot; mode and from time to time, the &quot;jam&quot; turns into great art.</description>
		<content:encoded><![CDATA[<p>Hugo, I agree this applies to any discipline.  An analogy I&#8217;ve used before is that SEO is like free jazz&#8230;sure, there are rules but the rules are just a jumping off point for the improvisation where the art really lies.  Everyone I&#8217;ve talked about (and you as well) are very much in &#8220;jam&#8221; mode and from time to time, the &#8220;jam&#8221; turns into great art.</p>
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		<title>By: Hugo at Zeta</title>
		<link>http://www.sempdx.org/blog/announcements/bellwether-brains/comment-page-1/#comment-3205</link>
		<dc:creator>Hugo at Zeta</dc:creator>
		<pubDate>Wed, 06 May 2009 19:05:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.sempdx.org/?p=1427#comment-3205</guid>
		<description>The word I use is &quot;talent.&quot;

And I would argue that this concept you&#039;re referring to expands being just search marketing. I think that it actually applies to all facets of online marketing and development.

A lot of people can explain the methodology behind securing a link, building a landing page, optimization ad copy, writing an email title, configuring analytics (well maybe not a lot of people can do that one) but only a small percentage can really make it all happen in a successful manner.</description>
		<content:encoded><![CDATA[<p>The word I use is &#8220;talent.&#8221;</p>
<p>And I would argue that this concept you&#8217;re referring to expands being just search marketing. I think that it actually applies to all facets of online marketing and development.</p>
<p>A lot of people can explain the methodology behind securing a link, building a landing page, optimization ad copy, writing an email title, configuring analytics (well maybe not a lot of people can do that one) but only a small percentage can really make it all happen in a successful manner.</p>
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