SEM Six Pack – Kent Lewis – SEM PR: Building & Managing Brands via Search

Kent Lewis is the president of Anvil Media, and here is his presentation.

News Room
SEO PR
Content Syndication
Online Reputation Management
Monitoring & Analysis

News Room: Press Release & News Coverage, Information Resource Site & Rss. Image Asset Gallery.

SEO PR – Direct Response Vehicle, Distribute via Wire Services & Purchase Keywords via PPC. Maintain News Value. 3 C’s of SEO…can maintain visibility over time.

Syndicated Content (Articles): Address an industry issue, optimize accordingly. Syndicate to relevant industry sites.

Content blogosphere: Thought leadership & SEO Value, Corporate & Personal Blog, Industry Blog Monitoring & Outreach.

Online Reputation Management (Starbucks Management): Manage Social Media Profiles, engage with anti-Starbucks sites, create SEO & PPC content management.