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SEM Six Pack – Kent Lewis – SEM PR: Building & Managing Brands via Search

November 15th, 2007 by Todd Mintz

Kent Lewis is the president of Anvil Media, and here is his presentation.

News Room
SEO PR
Content Syndication
Online Reputation Management
Monitoring & Analysis

News Room: Press Release & News Coverage, Information Resource Site & Rss. Image Asset Gallery.

SEO PR – Direct Response Vehicle, Distribute via Wire Services & Purchase Keywords via PPC. Maintain News Value. 3 C’s of SEO…can maintain visibility over time.

Syndicated Content (Articles): Address an industry issue, optimize accordingly. Syndicate to relevant industry sites.

Content blogosphere: Thought leadership & SEO Value, Corporate & Personal Blog, Industry Blog Monitoring & Outreach.

Online Reputation Management (Starbucks Management): Manage Social Media Profiles, engage with anti-Starbucks sites, create SEO & PPC content management.

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