It's been my pleasure to serve as the SEMpdx Membership Chair for the past few years.  This is an amazing group and my learnings personally and professionally have been innumerable. Sometimes I forget though to share the importance of being a member, so here's my Top 9 Reasons to Become an SEMpdx Member You get to put the cool logo on your site.  You see educational event speakers on the national circuit in Portland. You save money. Members (Early Bird) get to go to our monthly events Read more [...]

Dan Sundgren will be speaking about "Advanced PPC" at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living? I have been an interactive marketer since 1999, my first ad sales job was selling 88x31's and 468's to a little shop in Seattle called Avenue A. At that time I co-founded a group called SeattleNetwork Read more [...]

Retooling You Career Portland State’s Multimedia Professional Program will kick off the year with Orientation on Saturday, September 24, 2011, 1-3 pm.  Three certificates, Interactive Producer and Internet Design, starting September 27, and Digital Marketing Strategies, starting September 30, are designed for working professionals and career changers updating traditional media skills in print design, content development, marketing/PR and related fields.  View the Fall 2011 lineup of classes. SEMpdx Read more [...]

Come hear a tremendous lineup of speakers. Network. Learn new growth strategies. From the ambitious start up to the well-established corporation, local businesses know they’ll find growth insights, strategies and inspiration at the first annual BizGrowth Expo. Don’t miss the Portland Business Journal’s BizGrowth Expo 2011. When: Thursday, July 21, 2011 7:00 a.m. – 5:00 p.m. Where: Oregon Convention Center How Much? Regularly $99, but SEMpdx members can get 20$ off their admission, Read more [...]

So a couple years ago, I was tasked to put together an article about this really popular social media thing-a-ma-jig called "Twitter". I was very happy with the end result...however, it was decided not to release what I wrote. The article has sat on my hard drive unpublished...until now. I think the introduction is quite dated and I leave it only for reference. However, what strikes me about the rest of the article is that the advice isn't dated and is still very actionable. If you are a business Read more [...]

Social Media: Huge, surpassed email in popularity. Twitter: Real Search Engine: 19 Billion queries per month. Twitter Ads: “Promoted Tweets”. Expand program through 3rd parties. 75% of traffic is via API's. UberMedia...currently tussling with Twitter. Facebook: Pages, apps, ads, polls...analytics via Facebook Insights. Real time search: Is displacing traditional results. Fundamental SEO is still important, but there are new opportunities to gain exposure thanks to real Read more [...]

Speakers: Joanna Lord, SEOmoz Dan Sundgren, Intelius Today’s major search networks are constantly introducing new relevancy requirements and technical features, which means that you have to stay ahead of the curve. This advanced session features insight into the latest PPC strategies for Google Adwords, Microsoft AdCenter, and others. Joanna Lord: Google... You So Silly + Disclaimer - skipping the basics + Things have changed, so many new features and tests rolling out and being added Read more [...]

The Advanced Link Building track brings new metrics and competitive analysis strategies to the forefront so that you’ll be armed with the tools to find the strategies that are working to increase rankings. First up is Rand Fishkin from SEOmoz in Seattle, second is Adam Audette from Audette Media and this session is being moderated by Scott Hendison from Search Commander.  Topics covered include how to dissect the domain authority and how to dissect the strategies being employed by your competitors. Rand Read more [...]

Thank you to all attendees at SearchFest 2011! Throughout the day we're giving away great prizes through a drawing and special awards to attendees. (Be sure to put your business card in the fish bowl in the lobby of the 4th floor!) Here are winners so far: Newest member: Darla Schoenrock SEMpdx Mug First time speaker awards: Chris Sherman & Chris Boggs SEMpdx Mug Best quote: Todd Friesen SEMpdx Hoodie Speaker at every SearchFest: Rand Fishkin/Ian Lurie SEMpdx Hoodie Business Read more [...]

Sadly, this event had to be postponed, due to circumstances beyond our control, but we are hoping to bring it back at a future date. Social Media Integration in Web Development We are all aware of the extraordinary value of Social Media when it comes to Search but how many of us are aware that we can bring the benefits of Social Media back to your website? In this webinar Ryan will talk about ways to leverage the strengths of Social Media in designing and building your website, increasing Read more [...]