What a year 2021 has been. As humans and marketers, we navigated challenges created by COVID, privacy issues and political polarization fueled by social media. As we look towards 2022, new opportunities (like NFTs and hybrid events) and challenges...
The pandemic has dramatically altered how marketers work, likely permanently. It’s too early to tell exactly how daily schedules will be impacted moving forward, so I thought it would be helpful to see how marketers spent their day pre-COVID as a...
While we all work with, interact with, and/or raise Millennials, we still struggle to understand the 25–40-year-old wired generation. As marketers, we tend to treat them as one homogenous group for targeting purposes and don't take them as...
I recently had the opportunity to appear as a guest on Michael Perman’s show: Craving the Future Podcast: The Future of Influence. I shared the guest role with the co-host of my new podcast, Podcast for Closers, Mike Chase. The conversation among...
I’ve always enjoyed working with entrepreneurs on go-to-market strategies, perhaps because I’ve been in that position myself in the past. Although startups are typically higher-risk clients with smaller budgets for agencies, it’s easier to...
It’s that time of year again. The time when Portland State University’s Center for Executive and Professional Education and SEMpdx partner up to offer a Winter term scholarship for the Search Engine Marketing Course (within the Digital...
Rand Fishkin will be speaking on "Competitive SEO" at SearchFest 2015 which will take place Friday, February 27, 2015 in Portland Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell...
Mat Siltala will be speaking on "Social Non-Paid" at SearchFest 2015 which will take place Friday, February 27, 2015 in Portland Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us...
Kristy Bolsinger will be speaking on "Social Non-Paid" at SearchFest 2015 which will take place Friday, February 27, 2015 in Portland Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and...
A whole bunch of years ago, there was a Domain Conference in Seattle called “Domain Roundtable” which I had the privilege of attending. One of their promotional efforts that stuck with me as being particularly savvy is they offered somebody...