Greg Boser: Do your “due diligence” before a site redesign. How you rank is governed a lot by your architecture.
Bruce Clay: Submit your old site map to the search engines so the 301’s are found quickly.
Jill Whelan: Lots of SEO’s give bad advice.
Greg: Title Tags are all about readability…comma’s rarely make sense in a title tag.
Rae Hoffman: Title Tags should be very descriptive about what the page is about.
Todd Friesen: Product name alone for Title tags is very effective.
Greg: Small brands shouldn’t put the company name in the title tag…waste of space.
Todd: SEO All-In-On Plugin is recommended for WordPress & add a good redirecting plugin plus supercache.
Greg: Instance of two daisy-chained 301’s work fine for passing link juice.
Bruce: Penalties pass too with 301’s. Greg disagrees.
Greg: Specific keyword specific penalties for linkbuying that sometimes can go away with 301’s. Delay redirect until late into the process (after building links to the new location).
Greg: When your domain has trust and authority, you can publish something and it will rank well right away.
Todd: Should have an h1 tag that’s aligned with your title tag.
Bruce: Best SEO tool is training.
Greg: Tool development is very important for enterprise-level sites.
Todd Mintz knows PPC…knows Social Media…knows SEO…knows Blogging…knows Domaining…and knows them all real well. He runs growth marketing for )and is also a Director & Founding Member of SEMpdx: Portland, Oregon’s Search Engine Marketing Association, and he can be found here on Twitter and Facebook.
You call this coverage of the session?
I like this site and will keep it bookmarked… but these SMX posts are the worst recaps I have seen.
The title should be not be more lengthy but it should be short. So that Google can crawl easily the title and thinks that it was the genuine content. Thanks for sharing.
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