Noah Elkin: 7 Reputation Management Rules to live by: 1) Be proactive: Use tools to learn where conversations about your brand are taking place. Improve internal processes before crisis hits. 2) Be relevant. Capture and analyze relevant data. Help your audiences by supplying them with the right information at the right time. 3)Be tactical. Leverage blended search to get your story across in alternative formats. Use paid media to gain immediate differentiation. Maximize the reach and distribution of your message. Layer in other tactics as needed. 4)Be authentic and honest. Take the opportunity to put a real human personality behind a faceless corporate entity. Communicate clearly about what you are doing. 5) Be accountable and humble. Take responsibility for your mistakes. Keep your organization customer-centric. 6) Be responsive and engaging. Sift through conversations to distill common themes. Make an effort to stimulate dialog and interaction. Build goodwill by rewarding customers for their attention and participation. 7) Be responsible. Move beyond crisis management. Advance from brand protection to brand extension and engagement marketing. Strive to create balance, not distortion.
Chris Bennett: Put Out The Fire (respond, kill the story, be proactive, be honest, be transparent). Understand your foes. Where do they rank? # of Inbound links? Qualify of Links? # of Internal Links? # of phrase repeated? How recent is the cache? Title tag & on page factors? Copycat (better internal links, copy on page factors, killer links, co-citation). What Not To Do: Don’t use same links. Don’t use lightweight content. Don’t create fluffy social profiles. Don’t create false reviews. Generate some buzz. Interviews on other sites. Social Media Poaching. Strong Social Accounts Rank.
Leslie Carruthers: Ethics of Online Reputation Management. Why are the ethics of ORM important? Censorship, misinformation, vendetta, consumer rights, time sensitivity, long term reputation, $$.
Todd Mintz knows PPC…knows Social Media…knows SEO…knows Blogging…knows Domaining…and knows them all real well. He runs growth marketing for )and is also a Director & Founding Member of SEMpdx: Portland, Oregon’s Search Engine Marketing Association, and he can be found here on Twitter and Facebook.