Comments on: Web Analytics Q&A with Eric T. Peterson and Ian Lurie http://www.sempdx.org/blog/business/web-analytics-qa-with-eric-t-peterson-and-ian-lurie/ Thu, 11 Mar 2010 00:29:22 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Bradzz http://www.sempdx.org/blog/business/web-analytics-qa-with-eric-t-peterson-and-ian-lurie/comment-page-1/#comment-2911 Bradzz Fri, 09 Jan 2009 06:15:52 +0000 http://www.sempdx.org/?p=707#comment-2911 Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web site usage. There are two categories of web analytics; off-site and on-site web analytics. Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole. On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response. ______________________________ Bradzz Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web site usage.

There are two categories of web analytics; off-site and on-site web analytics.

Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics measure a visitor’s journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign’s audience response.

______________________________

Bradzz

]]> By: Grand Rapids Website Design http://www.sempdx.org/blog/business/web-analytics-qa-with-eric-t-peterson-and-ian-lurie/comment-page-1/#comment-2896 Grand Rapids Website Design Fri, 02 Jan 2009 15:36:43 +0000 http://www.sempdx.org/?p=707#comment-2896 Nice article and it covers some good points. Thanks! Nice article and it covers some good points. Thanks!

]]> By: Jenny http://www.sempdx.org/blog/business/web-analytics-qa-with-eric-t-peterson-and-ian-lurie/comment-page-1/#comment-2857 Jenny Thu, 11 Dec 2008 07:49:06 +0000 http://www.sempdx.org/?p=707#comment-2857 web analytics application to go directly head to head with Google Analytics...Good review..It takes some time to get... <abbr><em>Jennys last blog post..<a href="http://www.carpetonly.com/overview-of-types-of-carpets/">Overview of Types of Carpets</a></abbr></em> web analytics application to go directly head to head with Google Analytics…Good review..It takes some time to get…

Jennys last blog post..Overview of Types of Carpets

]]> By: Web Analytics http://www.sempdx.org/blog/business/web-analytics-qa-with-eric-t-peterson-and-ian-lurie/comment-page-1/#comment-2819 Web Analytics Tue, 02 Dec 2008 20:05:55 +0000 http://www.sempdx.org/?p=707#comment-2819 I agree with Jason. Nice coverage in this article. So many links to follow, have mercy :) I agree with Jason. Nice coverage in this article. So many links to follow, have mercy :)

]]> By: Jason http://www.sempdx.org/blog/business/web-analytics-qa-with-eric-t-peterson-and-ian-lurie/comment-page-1/#comment-2815 Jason Mon, 01 Dec 2008 17:19:31 +0000 http://www.sempdx.org/?p=707#comment-2815 Wow, there was enough information in this post to keep me reading for many hours! <abbr><em>Jasons last blog post..<a href="http://www.mywebtronics.com/atlanta-seo/find-out-what-people-are-asking-search-engines/">Find Out What People Are Asking Search Engines</a></abbr></em> Wow, there was enough information in this post to keep me reading for many hours!

Jasons last blog post..Find Out What People Are Asking Search Engines

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