July 21st, 2008 by 
Wednesday, August 6, 2008
11:00 AM (Americas) Pacific Time (US & Canada)
It is still unclear which next generation business models will dominate in the local advertising revolution. The giant online portals are “localizing” significant parts of their experiences, search engines are trying to hyper-localize their results, wireless phone platforms are expanding local functionality, and startups are introducing new business concepts.
Today, there is a shift towards multi-channel convergent, performance-based media happening. Corvent and SEMpdx welcome Paul Ryan, former CTO of Overture Services (acquired by Yahoo), who will be on hand to explain why you shouldn’t replace traditional media, but instead transform traditional media into performance media.
In this web seminar, Mr. Ryan will cover:
What is performance media convergence
Multi-channel marketing and the effectiveness of print and other offline channels
Product simplicity as the key to local advertiser adoption
Examples of successful local advertisers that are incorporating performance media convergence
To register, please click this link.
