Structured Data and Semantic SEO Recap


September 11, 2012 – SEMpdx kicked into high gear Tuesday night with its first educational event of the new year.

Matthew Brown, of AudienceWise, presented his guide on structured data, covering the latest on structured data markup, Open Graph, and data markup for SEO.

Here are just a few key takeaways from the evening:

  • Use the right kind of data markup for your situation.  There are many languages and vocabularies for structured data.  Schema is just one of them.
  • Rich snippets can take up to 30 days to appear, so don’t panic.
  • Track CTR changes for keywords that get rich snippets.  This is a great way for consultants to measure ROI for their clients.
  • Facebook is an excellent example of a company that is using Open Graph.  In fact, almost every “entity” out there is in Facebook’s ever-growing graph.
  • Use Open Graph Markup in addition to and other markups.
  • is a great resource for competitive research.  This tool shows what other sites are doing with linked data.

Matthew closed by reminding us to keep apprised of new schema.  In doing so, you’ll be among the first to know of proposed extensions to act on.  And, in being the first to act, you’ll gain more clicks.

If you didn’t attend this meeting you missed a great presentation, and here are his slides…

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    2 Responses to “Structured Data and Semantic SEO Recap”

    1. Thanks to SEMPDX for doing so much to foster Portland’s web marketing community! I really enjoyed Matthew’s preso and learned a lot. Also: great write-up Sarah!

    2. can dien tu says:

      thank your.I really enjoyed Matthew’s preso and learned a lot

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