SMX Seattle: Personalized Search: Danny Sullivan Introduction
Personalized Search – results are recorded based upon what’s deemed your personal preferences. Personalization influencers – Google personalized home page content, Google Bookmarks, Search History (clicks), Web History (Visits). Google only engine to be personalizing results. Yahoo, Ask. – harvesting the information. Google likely to be more agressive with personalization over time – reduces spam and delivers better results (potentially)
