Landing Pages 3.0 Susan Delz of LiveBall Conversion rates are  the same today as they were in the 1990's. 10 Landing Pages Conversion Optimization Tips and Best Practices Relevant--You have to be relevant with each landing experience. Create optimized landing pages for keyword groups. Sometimes you can create individualized pages by search engine. Create localized versions of landing pages. If you don't know where someone is coming from, ask them. Interactive--Create cool creative Read more [...]

May 10, 2011 – SEMpdx put on a stellar event this month at the third annual Members Only Appreciation Night.  “Celebrity CMO” Jeffrey Hayzlett, of The Hayzlett Group, joined us for the evening and shared his expert marketing advice, providing ample stories from his experience as Kodak’s CMO and the turnaround of one of the world’s biggest brands. Jeffrey spoke a lot about leadership.  As leaders of a company, it’s essential to set clear conditions of satisfaction.  Spend more time Read more [...]

Dr. Don Schultz, Ph.D. from Northwestern University and Agora, Inc, will be presenting here in Portland in four hour session called MEdia Generations: Media Allocation in a Consumer-Controlled Marketplace. Media planning is a dramatically different marketplace i.e. "push-pull" - which has developed as a result of the current economic situation. come explore what we've earned from the BIGresearch data about consumption by consumers and customers in both good economic times and bad. Find out Read more [...]

SEMpdx is an "all volunteer" organization, and cleaning up comment and forum spam comes with the job. However, when these time sucking wastes of pixel space come from someone that is supposed to be "in the industry", it really ticks me off. Sifting through several hundred morning e-mails Thursday, I ran across two newly submitted forum posts awaiting approval. One was supposed to go in our Portland "local search marketing jobs" forum and one was slated for the SEM business forum. As soon Read more [...]

I'm pretty sure that I first saw this video at a conference in Portland, and it was pretty impressive at getting the point across. At the end of the video, it only briefly gives credit to the creator, Michael Wesch - Assistant Professor of Cultural Anthropology at Kansas State University. I just managed to stumble across it again, through a mention at Christian Mezeis blog, and it turns out that the video was available on You Tube where it has had over 4 million views already. With that many Read more [...]

Entire Day 2 Agenda All Speakers and Bios This day seemed more devoted to "advertising", and there seemed to be even more sessions that were just company showcases. Again, I've whittled it down to only what I felt most useful below, and I did not leave anyone out intentionally. Session 1 Analyst Highlights and Results of Kelsey/comScore UGC Survey Brian Jurutka, Senior Director, comScore Moderator: Stephen T. Marshall, Director of Research and Senior Analyst Brian Jurukta - Interesting Read more [...]

“The whole idea of guerrilla marketing is to transform cold prospects into consenting partners.” Jay Conrad Levinson Levinson´s brilliant article makes analogies between sex and guerrilla marketing…here, I´ll focus on a couple examples where sex was blatantly used to market small businesses in atypical guerrilla fashion. Both examples offended people and ruffled feathers. Why was one a brilliant success and one a colossal failure? In early May, Chicago commuters Read more [...]