Comments on: Think Outside the Link

By: Internet Marketing Network

Internet Marketing Network — Mon, 27 Apr 2009 03:57:17 +0000

Submitting to web directories is a vital part of every successful link building strategy. Apart from driving traffic to your website through direct referrals, web directories provide static, one-way links to your site, boosting your link popularity and improving your rankings on the major search engines like Google and Yahoo. Internet Marketing Networks last blog post..mark farrell added a blog post

By: Scott Hendison

Scott Hendison — Tue, 24 Feb 2009 07:09:55 +0000

I won't pretend I know "how" but they definitely can and do place some value on link location now... Scott Hendisons last blog post..WP Core Tweaks Plugin Updated

By: cat product

cat product — Mon, 23 Feb 2009 19:41:58 +0000

I’ve always wondered though how google can tell what is a sidebar or footer link? Do they look for keywords in the source code that say “sidebar” or something?

By: Dave

Dave — Fri, 23 Jan 2009 07:29:55 +0000

I’m not so sure about the position thing since more and more sites are working with div’s & css and the position in the source can be totaly different than what visitors see on the actual page.

Dave

By: Scott Hendison

Scott Hendison — Fri, 23 Jan 2009 00:28:52 +0000

The footer and sidebar areas, primarily, and links which appear sitewide or on multiple pages are often paid – so logically G is devalueing them…

By: Scott Salwolke

Scott Salwolke — Thu, 22 Jan 2009 23:27:19 +0000

Scott I’m curious as to what are areas that are common for bought links?

By: Scott Hendison

Scott Hendison — Thu, 22 Jan 2009 17:14:58 +0000

good point, Paulus – and thats exactly why they’re also taking into account the location of the link on the page, devaluing certain areas that are common for “bought links” to appear.

With the Artificial Intelligence improving so rapidly, and LSI (Latent Semantic Indexing) coming nto play, they’re also evaluating the subject / relevance of the surrounding text, and (I’m guessing here..) even the context in which the phrase its used as their AI gets better and better.

By: Paulus

Paulus — Thu, 22 Jan 2009 16:14:14 +0000

I think the policy at Google towards inbound links will change dramatically the next couple of years.

At this moment the anchor text is considered to be one of the most important factors for the rankings, combined with the trust of that link. But they know that 99% of those anchor texts have been written by an SEO guy, so what’s the real value of a link if they are placed by the owner?

I would not be surprised to see a devaluation of anchor texts over the next couple of years.

By: SEO Editor

SEO Editor — Thu, 21 Aug 2008 18:51:32 +0000

Natural, natural, natural – should be the mantra.

Your link building should be as natural as possible – do not always choose “dofollow” blogs, lots of one-way links from directories or article directories, high PR only links, social marking every page with the same web 2.0 sites, same links to your index page, etc….

Do not raise your head above the parapet and flag that you are doing something unnatural. Have the complete mix for link building.

SEO Editors last blog post..Seo Adviser: Top Ranking achieved

By: Scott Salwolke

Scott Salwolke — Mon, 12 May 2008 02:55:36 +0000

I think one reason this post gets so much traffic is that people are revisiting it. I know I’ve come back to it again because I was having trouble developing a number of links to their site. This post reminded me that its better to see how I can make them an authority in their field. And given their background, this seems possible.