Eli Goodman will be giving the Opening Keynote at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living. Here is a link to my Bio, Pic, and column history on Search Engine Watch: http://searchenginewatch.com/author/1841/eli-goodman 2) If a layman were to ask you how to measure the effectiveness of a particular Read more [...]

Susan Delz will be speaking about "Conversion Optimization" at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1)      Please give us your background and tell us what you do for a living? I've been working with clients in the online and traditional marketing space for over 12 years, and I've specialized in conversion optimization for search, Read more [...]

January 10, 2012 – This month’s event began with a discussion on mobile search.  Before delving into optimization strategies, Scott Fish, from ethology, shared several mobile trends to emphasize its growing importance and relevancy.  Among them were two points that especially stood out: 1) Mobile is everywhere.  Literally.  In fact, 39% use the internet on their smart phone while using the restroom. 2) Mobile drives a response.  88% of people looking for local information take action Read more [...]

Marshall Simmonds will be speaking about "Universal Search" at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1)      Please give us your background and tell us what you do for a living? I’m the Founder and CEO of Define Media Group, specializing in enterprise search marketing and strategic audience development.  I’ve been involved Read more [...]

Adam Berke will be speaking about "Display and Remarketing" at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living? I’m the President and part of the founding team at AdRoll.  AdRoll is the largest and most widely used retargeting platform with over 3000 active customers. At AdRoll, we view the term “retargeting” Read more [...]

Wil Reynolds will be speaking about "Advanced Offsite SEO" at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living? I got my first SEO job in 1999, I didn't even know HTML (still dont know much). I went to school to be an economics teacher though. Today I an the founder of SEER Interactive. I spend my Read more [...]

Marty Weintraub will be speaking about "Advanced Social Media Tactics" at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1)      Please give us your background and tell us what you do for a living. Thanks Todd! Well, since you asked... :). I'm the author of "Killer Facebook Ads" (Wiley/Sybex 2011) & CEO of aimClear®, an online search Read more [...]

Rand Fishkin will be speaking about "Marketing Challenges and the Tools to Solve Them" at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1)      Please give us your background and tell us what you do for a living. I'm the co-founder/CEO of SEOmoz. I dropped out of college in 2001 to pursue a career in web design/development which turned into an SEO Read more [...]

Dan Sundgren will be speaking about "Advanced PPC" at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living? I have been an interactive marketer since 1999, my first ad sales job was selling 88x31's and 468's to a little shop in Seattle called Avenue A. At that time I co-founded a group called SeattleNetwork Read more [...]

ethology, a rapidly-growing digital marketing agency located in Portland, Oregon, Scottsdale, Arizona and Los Angeles, California specializing in Search Engine Optimization, Paid Search Marketing, and Social Media Marketing is looking for a proven individual with significant industry experience and strong technical Digital Paid Media skills to implement and manage online campaigns for our world-renowned client roster. Open, energetic career environment. Competitive salary and benefits. If you Read more [...]