Eric will be speaking about “Analytics” at Searchfest 2009 which will be held March 10th in Portland, Oregon. Get your tickets now.
1) Please give me your background and tell us what you do for a living.
I am an author and consultant at Web Analytics Demystified in Portland, Oregon. I work with companies to improve their overall strategic use of web and digital analytics applications like Omniture, WebTrends, and even Google Analytics. You can learn more about Web Analytics Demystified at www.webanalyticsdemystified.com. In my spare time I am the developer behind the increasingly popular Twitter Influence Calculator (www.webanalyticsdemystified.com/twitter) which is an analytics tool for Twitter users.
2) When is Google Analytics “good enough” for business use and when is it not?
Google Analytics is "good enough" in situations where companies have no budget, no resources, and no time for web analytics. Even when companies have some budget and some time for web analytics, since the v3 upgrade, Google Analytics is able to tell you a lot about your web site. But in my experience, most companies that are really serious about web analytics are working primarily with an Omniture, a WebTrends, or a Coremetrics.
