Each year, SEMpdx selects a Charity of Choice to support for a 12 month period, and for 2009, the Police Activities League was selected as our Charity of Choice. Throughout 2009, we consulted with them to improve their search marketing efforts and recently, we presented them with a check for $1,200 to further support the important programs they provide our community. Our 2010 Charity of Choice is the Oregon Humane Society, and if you went to SearchFest, you knew that :.) Read more [...]

Blogosphere SearchFest 2010 Session Link Building for the SEO PRofessional Speakers: John Andrews – JohnOn.com Adam Audette – AudetteMedia Moderator: Todd Mintz Liveblogger: Nick Herinckx of Anvil Media Inc, a Portland Oregon SEM agency Session Details General Link Building The old saying, "build great content and links will come naturally" just isn't true, there is so much great content on the web that nobody knows about. In order to get inbound links, you have to not just build Read more [...]

Learn how to leverage advanced SEO tools to improve the performance of your website. Speakers: Rand Fishkin - SEOmoz Richard Zwicky - Enquisite Moderator: Scott Hendison Liveblogger: Live blogging by Rachel Andersen of Anvil Media, a Portland SEM Agency. Session Details 10 Problems SEOs Face - and the Tools to Solve Them (Rand) Find all tools mentioned here: http://www.seomoz.org/dp/10-seo-tools Indexation Data: ignore site command - the "about" number is useless. Webmaster Tools Read more [...]

Local Search SearchFest 2010 Session Up-to-date strategies for achieving prominence within Local Search listings. Speakers: Mary Bowling – SEOverflow Matt McGee – Small Business SEM Chris Silver Smith –KeyRelevance Moderator: David Mihm Liveblogger: John McPhee of Anvil Media, a Portland SEM agency Session Details David Mihm has taken the stage to discuss the important stuff, cocktails after the session. OK, now the real introductions… Mary Bowling starts first. Local search Read more [...]

Tools & Competitive Intelligence SearchFest 2010 Session Learn more about your competitors. This session will teach you how to gain the insights necessary via tools to help facilitate advantageous business decisions. Speakers: Neil Patel – ACS Jordan Kasteler – Search and Social Brian Carter – Fuel Interactive Session Details Brian Carter was the first speaker for this session. His talk is about competitive intelligence for social media and SEO. 44% of marketers using social media Read more [...]

Landing Page Testing Great session full of tips, and excellent advice about how to deal with landing page testing and optimization. Please bare with my gross spelling and grammatical errors, and special shout out to Evan Davies for the use of his laptop. Mary Huffman kicked off the session by offering 10 aspects to test on your landing pages. These 10 items are great ways to squeeze more value out of the clicks. Mary recommended testing every aspect of a page in a measured approach if possible. Read more [...]

Blogosphere SearchFest 2010 Session Boosting Performance Through Connection Speakers: Matt Inman – The Oatmeal Rebecca Kelley – Formally  10 e 20 now a TBA company Session Details Rebecca started off the session with the Basics of Blogging. Why should you have a blog? It's easier for your website to create content with a blog. Blogs also brings traffic to the website, whether they be main search terms or long-tail ones. They also attract links; if you discover something profound, people Read more [...]

Making Friends & Generating Business 4 Point Plan for Facebook Domination Speaker: Will Scott 1st remember to have a good time...and don't interrupt people having a good time.  Rules: Be real Give to receive Don't be a jerk 4 Point Plan to Facebook Domination Get team involved Reach out to current fans Give reason to get involved Make new friends Hold internal competitions Ask employees to recommend your brand to their friends Make it worth their while (e.g. Read more [...]

Blogosphere SearchFest 2010 Live blogging from Leisa Hall of Anvil Media, a Portland SEM Agency Speaker: Mike Roberts, SpyFu Know the keywords that your competitors are buying and get to "the best" keywords they have. What happens when a competitor buys a keyword? They are willing to bet their hard earned cash that the keyword is going to make them money. 5 Reasons a keyword might NOT be profitable The lost money but it didn't suck Inconclusive - not enough volume to make a Read more [...]

Content SearchFest 2010 Session Learn how to create content to drive search traffic . . . and, motivate visitors. Speakers: Heather Lloyd Martin - SuccessWorks Stoney DeGeyter - Pole Position Marketing Moderator: Todd Mintz Liveblogger: John McPhee of Anvil Media, a Portland SEM agency Session Details Todd just introduced Stoney...there's some confusion on which microphone to use at first, but looks like we've got it figured out now. And away we go... Stoney's presentation will focus Read more [...]