Speakers: Marshall Simmonds, Define Media Group Rhea Drysdale, Outspoken Media   Summary Marshall and Rhea provided cutting-edge strategies and tactics to maximize your exposure in non-traditional results like News, Images, Videos, Blogs, and Maps in this presentation at Search Fest 2012.   Marshall Simmonds Nov. 2011 – Google releases freshness update which includes trusted resources almost immediately. 25% of queries were fresh results Fast-forward to Feb. Read more [...]

Local/Mobile Strategies & Tactics Chris Silver Smith of Argent Media Local and Social: Trends and Tips for Growing Your Business Google Local Rankings 2012 Now over 200 Ranking Factors used Human ratings of webpages included Humans perform varying levels of local listing verifications too. Classic SEO elements still effect local rankings: Title, description meta, domain name, image alt text, keywords in text, etc. Categories that Influence Local Ranking Factors Relevance: Read more [...]

Landing Pages 3.0 Susan Delz of LiveBall Conversion rates are  the same today as they were in the 1990's. 10 Landing Pages Conversion Optimization Tips and Best Practices Relevant--You have to be relevant with each landing experience. Create optimized landing pages for keyword groups. Sometimes you can create individualized pages by search engine. Create localized versions of landing pages. If you don't know where someone is coming from, ask them. Interactive--Create cool creative Read more [...]

      Speakers: Justin Kistner – Webtrends Kelly Feller – Citrix Moderator: Jessica Ward Amplify Interactive Summary: You’re a social marketing genius. Your Twitter Followers are up 900%. Your Facebook Fans are pushing 40,000. You have thousands of people subscribing to your RSS feed. Your efforts are successful right? Learn how to set goals and have your social strategy help to achieve those goals from our leading panel of experts. Speaker: Kelly Read more [...]

Speakers: Rand Fiskin, SEOmoz Justin Briggs, Big Fish Games   Summary: Rand and Justin faced off for this presentation.  The challenge?  Which marketing pro could show off the best tools to address today's challenges and opportunities.   What a wonderful job Rand and Justin did summarizing internet marketer's biggest challenges and providing tools to solve them.  In the end, the presentation attendees decided Rand was the winner.  I'm not going to away all the tools Read more [...]

Retargeting: What is it & How Can I Use it? Joanna Lord of SEOmoz:  The search and info discovery process has become so fragmented (every morning you're inundated with facebook links, twitter links, spread across multiple sites) so marketing has changed. Re-targeting is the answer to the new way people search and discover information. Display advertising of yesteryear: less was expected (old model): Acquisition: generate traffic and improve brand awareness Conversion: produce Read more [...]

SearchFest is tomorrow. Have you figured out what sessions you’re going to attend? If not, check out Amplify Interactive’s SearchFest 2012 Preview post. Ryan, Jessica, and Ashley have selected the sessions that they want to attend the most and why. Also, don’t miss Ben Lloyd’s top places to eat and drink around Portland.

Jonathon Colman will be speaking about "Advanced On-Site SEO" at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living? Hi there – I’m Jonathon Colman. As the in-house SEO for REI, I've got one of the best jobs in the world: awesome co-workers, lots of fun challenges (both in and out of the office), a leadership Read more [...]

Rhea Drysdale will be speaking about "Universal Search" at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living? I make people happy -- as happy as I can. Where I focus that energy most is with my clients, my team and my family. It's why I co-founded Outspoken Media with my business partner. We Read more [...]

Kelly Ripley Feller will be speaking about "Social Analytics" at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living? After leaving my role at Intel, where I was a senior strategist & founding member of the Intel Social Media Center of Excellence in May, I joined Citrix as their Corporate Director of Social Media. Read more [...]