SEMpdx » social media

Members Only Appreciation Event

Sarah — Wed, 09 May 2012 22:40:30 +0000

May 8, 2012 – The much anticipated Members Appreciation Night took place this week with Bing’s Duane Forrester sharing his insights on how search engines work – specifically Bing – and how we can apply that knowledge to successful search results. Duane began by calling out a mistake that too many search professionals make. We often get caught up with details such as site index and meta tag updates. In reality, though, content is still king. Consider, for example, that MSN’s website Read more [...]

The original post is titled Members Only Appreciation Event , and it came from SEMpdx .

Searchfest 2012: Social Analytics

nateanvil — Fri, 24 Feb 2012 22:21:24 +0000

Speakers: Justin Kistner – Webtrends Kelly Feller – Citrix Moderator: Jessica Ward Amplify Interactive Summary: You’re a social marketing genius. Your Twitter Followers are up 900%. Your Facebook Fans are pushing 40,000. You have thousands of people subscribing to your RSS feed. Your efforts are successful right? Learn how to set goals and have your social strategy help to achieve those goals from our leading panel of experts. Speaker: Kelly Read more [...]

The original post is titled Searchfest 2012: Social Analytics , and it came from SEMpdx .

Social Track: Social Media Strategy

Jessica Williams — Fri, 24 Feb 2012 18:51:22 +0000

Mediator: Jessica Ward- Amplify Interactive Speakers: Ian Lurie – Portent Interactive John Shehata – ABC News Summary: Learn what social networks are best for you, how to incorporate them into your overall marketing strategy, and how to get the best results for your efforts. Ian Lurie: "The Internets Way of Driving Us Crazy" +Take strangers and make them into an audience, which turns into a community, who then turn into customers. Problem: Everyone knows this strategy. -700 Read more [...]

The original post is titled Social Track: Social Media Strategy , and it came from SEMpdx .

A Dungeons & Dragons Player’s Guide to Social Media

Sarah — Thu, 13 Oct 2011 12:57:03 +0000

October 11, 2011 – SEMpdx welcomed back one of its favorite speakers Tuesday night. Ian Lurie, from Portent Interactive, joined us for this month’s event to explain how social media suffers from a real lack of legitimacy and what we as marketers can do to change that. Likening the mainstream's perception of social media to the computer game, Dungeons and Dragons, Ian noted that while social media has gained acceptance, many businesses still don’t understand how to use it. He went on Read more [...]

The original post is titled A Dungeons & Dragons Player’s Guide to Social Media , and it came from SEMpdx .

Facebook Ads

Sarah — Wed, 13 Apr 2011 21:13:00 +0000

April 12, 2011 – Merry Morud, from aimClear, dug deep into Facebook ads with us Tuesday night as we explored everything from segment identification and digital assets to campaign analysis. Creating your segments is much like keyword research in that strong segment creation is monotonous and time consuming, but always worth it. Treat your segments like ad groups as you identify interests. Take advantage of Facebook’s suggest tool but also use alternative tools such as Visuwords or Wordstream Read more [...]

The original post is titled Facebook Ads , and it came from SEMpdx .

Social Media Integration

Sarah — Wed, 09 Mar 2011 19:58:22 +0000

March 8, 2011 – Two weeks after the widely successful SearchFest, SEMpdx gathered again to dig deeper into the social media conversation. Bryan Stratton, from StepChange Group, shared his high level strategy “do’s and don’ts” of social media. Perhaps the best analogy, he said, was to treat it like a cocktail party. Among his advice was the need to be proactive, noting that paid media is easy but earned media is much more valuable. Make organic connections with those who are already Read more [...]

The original post is titled Social Media Integration , and it came from SEMpdx .

Upgraded LinkedIn Ads Platform: My Interview With Andrew Chang

Todd Mintz — Thu, 03 Feb 2011 15:12:44 +0000

My initial user experience with LinkedIn Ads was quite negative and I voiced my displeasure on social media. Andrew reached out to me with news that LinkedIn was to soon upgrade their ad platform and that he would graciously allow me to be one of the first to use it. I did and it is a considerable improvement over the old model. Andrew graciously agreed to answer a few question for our blog. 1) Please give us your background and tell us what you do for a living. I’m the marketing lead Read more [...]

The original post is titled Upgraded LinkedIn Ads Platform: My Interview With Andrew Chang , and it came from SEMpdx .

Getting Personal Online: My Interview With Susan Bratton

Todd Mintz — Tue, 13 Jul 2010 13:11:13 +0000

Join thousands of fellow marketers (including Susan) for five days of marketing education and conversation! ClickZ Connected Marketing Week, August 16-20, in San Francisco! 1) Please give us your background and tell us what you do for a living. As the CEO of Personal Life Media, Inc., I am a publisher of eBooks focused on your personal and professional growth. We call them "eBooks with Benefits" because our downloadable books and membership sites typically consist of pdf's in the form Read more [...]

The original post is titled Getting Personal Online: My Interview With Susan Bratton , and it came from SEMpdx .

Call for Entries for the 2010 SoMe Awards

Ben Lloyd — Wed, 21 Apr 2010 20:11:23 +0000

The SoMe Awards — one of the country’s premiere social media award events is celebrating the year’s social innovators in technology, marketing and design throughout the region. Want to nominate your client or company work? You better hurry! The deadline for nominations is 11:59 p.m. on Friday, April 23 visit www.someawards.com. The second annual SoM? Awards are on May 6, 2010 at the prestigious Multnomah Athletic Club in Portland, Oregon. They are brought to you once again by Social Media Read more [...]

The original post is titled Call for Entries for the 2010 SoMe Awards , and it came from SEMpdx .

Social Media Tracking & Tools

Scott Hendison — Thu, 15 Oct 2009 19:46:15 +0000

I thought that Tuesday's Social Media SixPack presentation went pretty well, and someone e-mailed me asking me for my slides, so I decided to post a dry run of my presentation here. I went a bit long here. at about 10 minutes, but it might be worth watching if you want to be more efficient. Read more [...]

The original post is titled Social Media Tracking & Tools , and it came from SEMpdx .