Yahoo to “Optimize” My Paid Placement Accounts? No Way!

After being alerted about a paragraph in Yahoo’s new Terms and Conditions by my colleague Kent Lewis, I was in disbelief at what I was reading. Surely it was some kind of mistake, or they had not worded their intentions very well. I couldn’t imagine they would actually think it would be OK to edit their advertisers campaigns without their approval and then only make an “effort” to reverse the changes if advertisers noticed and requested a reversal in writing. But it is actually true. I Read more [...]