analytics

We’re not being anal-retentive…analytics matter.

Speakers:

Eric Peterson – Web Analytics Demystified

Aaron Gray - Greater Returns

Moderator:

Hallie Janssen

LiveBlogger:

Kim Toomey of Anvil Media, a Search Engine Marketing (SEM) Agency

Session Details:

Eric Peterson kicked off this session with a top-down approach to web analytics for your organization.

Web analytics fails marketers for a number of reasons:

We at SEMpdx had the great fortune to host two industry luminaries at this past Hotseat event on Web Analytics. Eric T. Peterson of Web Analytics Demystified book and blog and Ian Lurie of Portent Interactive agency in Seattle and Conversation Marketing blog spoke at our monthly Hotseat group of 40 SEMpdx members and friends. For those of you not familiar with our monthly Hotseat events, we host an industry expert where they spend 30 minutes talking about a specific subject within SEM, web site optimization, social media, or web analytics and then they, along with a panel of 3 other industry specialists review 2-3 sites from the audience. Hotseats are a great way to learn about a topic in great detail, have your site reviewed by industry experts, or learn about what to do and not do on your own site. And of course, it’s a great way to network with SEM professionals in the greater Portland area.