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WordStream adds to their suite of free search marketing tools, introducing two new products to help search marketers better identify profitable keyword opportunities

BOSTON, MA – December 16, 2009 – WordStream, Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords, today launched a pair of tools designed to help businesses identify and optimize highly profitable keyword niches.

Shamelessly ripping off Lisa Barone’s post of last week, I waded through a list of 6,819 unique search engine queries to the SEMpdx website in order to share with you some interesting nuggets:

Joanna Lord (88 searches #4 most searched query):  Many more people searched for Joanna on our site, based upon one e-interview, than me even though I’ve written the bulk of the content.  So, to let everyone know:

I don’t go to as many search conferences as many others in this industry. However, at each conference I’ve attended, I’ve considered Mark to be my shadow because no matter what I do, where I go, and who I talk to, invariably, I run into Mark. Mark is one of the seriously nice, great guys in this business and he and his company have worked real hard on a terrific SEO-friendly CMS product. After seeing a very impressive demo, I offered Mark the opportunity to answer some questions about himself and his product.

I just wrapped up 4 days of blog coverage for Search Marketing Standard at SES New York. You can read about the 16 sessions I attended online, and check my personal blog for additional color commentary. All-in-all, the event was good.

Since I first attended SES in Boston, I’ve noticed the event has changed along with the industry. For starters, the overall energy level has waned as the SES appeals to a more broad and corporate audience. Back in the early days, you could sense the nervous energy and appreciated the “insider information” now outlawed by legal departments.