Events

We’re not being anal-retentive…analytics matter.

Speakers:

Eric Peterson – Web Analytics Demystified

Aaron Gray - Greater Returns

Moderator:

Hallie Janssen

LiveBlogger:

Kim Toomey of Anvil Media, a Search Engine Marketing (SEM) Agency

Session Details:

Eric Peterson kicked off this session with a top-down approach to web analytics for your organization.

Web analytics fails marketers for a number of reasons:

February 9, 2010 – Tuesday night began with Ian Lurie, from Portent Interactive, sharing his suggestions on making the link building process as easy as possible.  Anticipate how people might break your links and create 301 redirects.  You should also perform a search query for any non-linking citations and beware of people stealing your content.

January 12, 2010 – Scott Orth, from 99SEOReports.com, began this month’s educational event by giving us a high level view of paid search.  Before creating PPC campaigns, consider your strategy.  Are you local, global or national?  What’s your marketing budget?  Etc.  Later on in the campaign process, Orth advises assigning keyword groups to the landing pages and placing at least three ad variations per group, allowing effective landing page testing.

December 8, 2009 – Tuesday night’s SEMpdx educational event with CMD Agency’s Darcie Meihoff and Dean McBeth provided a wealth of great information, not only on how to integrate search and PR but how to avoid some pitfalls along the way.

In conjunction with the upcoming SES Chicago Search Conference next week, I’m fortunate to have the opportunity to ask questions of a Local Search Industry Leader Jeff Ferguson from Local.com. Local Search is one of the hottest “need to know” trends in search marketing and if you’re not familiar with local search SEO, you and your clients are the worse for it.

Please give me your background and tell me what you do for a living.

Search Engine Marketing conference to feature national thought leaders, workshops

Portland, Ore. – Nov.23, 2009 – SEMpdx is pleased to announce the launch of its fourth annual Search Engine Marketing conference, SearchFest 2010.

Joining the search engine optimization and pay-per-click tracks this year is a new category sure to be of interest to public relations, advertising, and other marketing professionals: Social media.

Link building continues to be an important search engine optimization tactic. The SEMpdx Link Building Six Pack will provide insight into various basic to advanced link building strategies. Join us on Tuesday, February 9th for six unique presentations by link building experts.

When: February 9th, 2009 at 5:30pm – 7:30pm
Where: Hotel deLuxe 729 SW 15th Ave, Portland, OR

On February 9th, a panel of link building experts, will take us through:

“Only one is a wanderer; two together are always going somewhere…” Kim Novak, Vertigo

So last week, some of my fellow SEMpdx Board Members and I got together for a SearchFest 2010 planning meeting.  We discussed many relevant topics (date, venue, topics, speakers, etc.) and at the end of the meeting, I was tasked with inviting a group of speakers, most of whom I consider some of my closest friends in our industry.

Whether you’re just getting started in Web site design, or are a seasoned veteran at a local media agency, Search Engine Optimization (SEO) may seem confusing. Title tags. Keyword relevancy. Rich content. Link strategies. All of these proper SEO elements may even be a bit intimidating.

For this reason, our next SEMpdx event will present the basic fundamentals of effective Search Engine Optimization strategies. You’ll learn the latest techniques on how to properly implement common optimization elements into both new and existing Web sites. Our panel of industry experts will also answer any questions you may have pertaining to search engine friendly design and development.

When: November 10th, 2009 at 6:00pm – 7:30pm
Where: Hotel deLuxe 729 SW 15th Ave, Portland, OR

Social media has become a critical component of online marketing. The SEMpdx Social Media Six Pack will provide insight into leveraging social media as a business tool. Join us at on Tuesday, October 13th to discover tools and techniques from experts who have leveraged social media to develop meaningful and value-driven consumer relationships.

Please note that this event is sold out, and the fire marshal will not allow any more attendees.

When: October 13th, 2009 at 5:30pm – 7:00pm
Where: Hotel deLuxe 729 SW 15th Ave, Portland, OR

On October 13th, a panel of social media experts, will take us through:

• Building social media into the overall marketing mix.
• Tools for monitoring and measuring social media effectiveness.
• Social media best practices.
• Leveraging different social media platforms.

This presentation will be filled with actionable tips and insights for both beginners and experts.

Agenda:

• How to build it into the overall marketing mix – Christopher Mike, RocketXL
• Best Practices for all platforms in general – Hallie Janssen, Anvil Media
• Facebook and Widgets/Apps – Kevin Tate, StepChange
• Paid media opportunities and tracking – Ken Muraoka, CMD
• Leveraging social media for SEO – Kent Schnepp, EngineWorks
• How to monitor and what tools to use – Scott Hendison, Search Commander