PPC

Blogosphere SearchFest 2010

Live blogging from Leisa Hall of Anvil Media, a Portland SEM Agency

Speaker: Mike Roberts, SpyFu

• Know the keywords that your competitors are buying and get to “the best” keywords they have. What happens when a competitor buys a keyword? They are willing to bet their hard earned cash that the keyword is going to make them money.
• 5 Reasons a keyword might NOT be profitable

January 12, 2010 – Scott Orth, from 99SEOReports.com, began this month’s educational event by giving us a high level view of paid search.  Before creating PPC campaigns, consider your strategy.  Are you local, global or national?  What’s your marketing budget?  Etc.  Later on in the campaign process, Orth advises assigning keyword groups to the landing pages and placing at least three ad variations per group, allowing effective landing page testing.

“Keep your eyes on the prize…hold on.”…Bruce Springsteen

Many of the paid search accounts that I’ve worked with contain a geographical component and I have a well-used spreadsheet that contains the names of the biggest U.S. Cities, States, and State Abbreviations for those accounts. I often combine this list with my “core” keywords so that my ads can reach the geographical paid search long tail.

Many paid search campaigns are “jokes”. However, it’s not that funny when companies are throwing away big sums of money on ineffective initiatives…especially when a professionally managed effort can achieve awesome ROI. Thankfully, Brian Carter agreed to set the record straight for me.

Brian will be doing a free paid search webinar (in conjuction with SEMpdx) on 1/27/09 at Noon PST. To register, please click here.