Local

Local Search SearchFest 2010 Session

Up-to-date strategies for achieving prominence within Local Search listings.

Speakers:

Mary Bowling – SEOverflow
Matt McGee – Small Business SEM
Chris Silver Smith –KeyRelevance

Moderator:

David Mihm

Liveblogger:

John McPhee of Anvil Media, a Portland SEM agency

Session Details

David Mihm has taken the stage to discuss the important stuff, cocktails after the session. OK, now the real introductions…

SEMpdx has partnered with CMD, Oregon’s largest multi-disciplined marketing agency, and specifically with the agency’s earned media group, to help further promote and raise SEMpdx’s profile.

CMD has been a front runner in developing best practices for how to incorporate social media and search within PR efforts for its clients, such as Cisco Systems, NW Natural, Intel and JELD-WEN, inc. In fact, the agency’s PR group recently changed its name to CMD’s earned media group, which better reflects CMD’s philosophy that generating exposure and building a reputation in today’s increasingly digital world requires seamlessly incorporating creative PR, search and social media solutions.

Dr. Don Schultz, Ph.D. from Northwestern University and Agora, Inc, will be presenting here in Portland in four hour session called MEdia Generations: Media Allocation in a Consumer-Controlled Marketplace.

Media planning is a dramatically different marketplace i.e. “push-pull” – which has developed as a result of the current economic situation.

Presenters: Greg Hartnett Best of the Web, Mary Bowling seOverflow.com, & Matt McGee Small Business SEM

Local search became an emphasis in January 2008 and has increased in frequency since.

Greg: Local Link Development

#1 thing to be concerned with in local search (and search engines in general) is inbound links. The best method for building a link development plan is competitive analysis – viewing strategies of sites who rank higher.

I just wrapped up 4 days of blog coverage for Search Marketing Standard at SES New York. You can read about the 16 sessions I attended online, and check my personal blog for additional color commentary. All-in-all, the event was good.

Since I first attended SES in Boston, I’ve noticed the event has changed along with the industry. For starters, the overall energy level has waned as the SES appeals to a more broad and corporate audience. Back in the early days, you could sense the nervous energy and appreciated the “insider information” now outlawed by legal departments.

Entire Day 2 Agenda

All Speakers and Bios

This day seemed more devoted to “advertising”, and there seemed to be even more sessions that were just company showcases. Again, I’ve whittled it down to only what I felt most useful below, and I did not leave anyone out intentionally.

Session 1
Analyst Highlights and Results of Kelsey/comScore UGC Survey
Brian Jurutka, Senior Director, comScore
Moderator: Stephen T. Marshall, Director of Research and Senior Analyst
Brian Jurukta – Interesting stats…-

Yesterday I attended the Internet Strategy forum in downtown Portland. The event was well run, the food was great, registration was smooth, and the speakers were all very informative.

After last year’s show, I was happy to see that the theme this year revolved around Web 2.0 and marketing, and it certainly could not have disappointed anyone in attendance.

After Executive Director Steve Gehlen’s opening remarks, Robert Scoble was up, and I think he was a little surprised at the technical savvy of the Portland audience.

SEMpdx is on the Meetup.com as a “Portland Search Engine Optimization Group“. We’ve posted information about our July networking event here and we encourage everyone interested in Search Engine Optimization in the Portland area to “Meetup With SEMpdx“.