Search Engine Marketing conference to feature national thought leaders, workshops

Portland, Ore. – Nov.23, 2009 – SEMpdx is pleased to announce the launch of its fourth annual Search Engine Marketing conference, SearchFest 2010.

Joining the search engine optimization and pay-per-click tracks this year is a new category sure to be of interest to public relations, advertising, and other marketing professionals: Social media.

Are you going to the 2009 eMarketingSummit at Innotech? The eMarketingSummit kicks off tomorrow (Wednesday 4/22) and if you look at the agenda, you’ll see some pretty heavy involvement from SEMpdx.

• SEMpdx board member David Mihm will be doing a presentation @ 1pm on Wednesday “Local Search Marketing Strategies“
• Past SEMpdx President Kent Lewis served as this year’s eMarketingSummit chairperson, and he’s moderating a session @ 3:30 on Wednesday “Just the Tips Please – Implementing a Successful Online Strategy“

Last month at our SearchFest SEM conference, we reviewed House of Antique Hardware’s web site in our Hot Seat portion of the event. After the event Bob Treuber, Marketing Director, and David Norris, Chief Technologist asked if they could continue the dialog between the panel as they had a few questions after hearing feedback from the panel. They also wanted time to explain to the panel why they had implemented certain things and why they hadn’t. The Hot Seat lead to a great offline conversation that we thought the membership and SearchFest attendees should be part of. Ian Lurie of Portent Interactive represented the panel on Round II. Below is the transcription of this offline conversation. Feel free to add your $0.02 and continue the conversation.

I asked SEMpdx Board Members, Advisory Board Members, and Conference Bloggers to offer their thoughts about our event…here’s what they said:

Speakers: Microsoft’s Derrick Wheeler, NYTimes’ Marshall Simmonds, Yahoo’s Laura Lippay
and Search Engine People’s Jeff Quipp.

Moderator: ISITE Design’s Steve Kemper

Microsoft.com: Taming the MSCOM Beast
Derrick Wheeler
Senior SEO Architect

Building and Growing Your SEM Biz – SearchFest 2009

3pm in the Vista room

Speakers

Rand Fishkin – SEOmoz
Adam Audette – Audette Media
Anne Kennedy – Beyond Ink

Moderator

Lisa Williams – Media Forte Marketing

Session Details

Anne is the first speaker for this session. Her presentation’s title is A Proust Questionnaire… for Business.

A perfect business happiness, to Anne, is a great team, contended customers and profits. Anne specifically places the team aspect before all.

By Lisa Peyton

Officially titled ‘Site Analytics: How to get the most out of your site without increasing your budget’ the session includes 3 analytics experts: Eric T. Peterson, Ian Lurie and Bob Garcia.

Eric T. Peterson resides in Portland, OR and is the author of book and blog, Web Analytics Demystified, http://www.webanalyticsdemystified.com/. He is also known for several other resources on web analytics including The Big Book of KPI’s and Website Measurement Hacks.

SEO For Wordpress Session with Jordan Kasteler – Search & Social, Rick Turoczy – Silicon Florist, and David Wallace – SearchRank. Moderated by Scott Hendison. These blogging pros discuss different tools and plugins that can be used to optimize your blog for Search Engines, but also maintain a social media friendly blogging platform. The Q& A section discusses the scalability of WordPress for a web site’s blog.

Social Media – SearchFest 2009

“Auditing Sleazy Linkbait, a Social Media Marketing Discussion”

1pm in the Vista room

Speakers

Dawn Foster – Fast Wonder
Neil Patel – ACS
Matt Inman – Next Dating LLC

Moderator

Mike Rosenberg – EngineWorks

Session Details

The first presenter was Dawn Foster. She’s going to talk about how brands are using social media.

Why companies should participate in social media:

Coverage of the Online Reputation Management session at Search Fest 2009

Speaking on this panel is Todd Friesen, Tony Adam – Yahoo, Marty Weintraub – aimClear and moderating is Anne Kennedy – Beyond Ink.

Tony Adam: Where to monitor your reputation

Check out the RipOffReport – this is one of the irst places to check out any negative mentions o your website or brand.
Using the “intitle:” command allows you to see if people have mentioned your brand in a negative way.

The Conversation is Everywhere – discover where people are talking about your brand and then watch!