Blogosphere SearchFest 2010 Session

Link Building for the SEO PRofessional

Speakers:

John Andrews – JohnOn.com
Adam Audette – AudetteMedia

Moderator:

Todd Mintz

Liveblogger:

Nick Herinckx of Anvil Media Inc, a Portland Oregon SEM agency

Session Details

General Link Building

• The old saying, “build great content and links will come naturally” just isn’t true, there is so much great content on the web that nobody knows about.

Learn how to leverage advanced SEO tools to improve the performance of your website.

Speakers:

Rand Fishkin - SEOmoz

Richard Zwicky – Enquisite

Moderator:

Scott Hendison

Liveblogger:

Live blogging by Rachel Andersen of Anvil Media, a Portland SEM Agency.

Session Details

10 Problems SEOs Face – and the Tools to Solve Them (Rand)

Find all tools mentioned here: http://www.seomoz.org/dp/10-seo-tools

Local Search SearchFest 2010 Session

Up-to-date strategies for achieving prominence within Local Search listings.

Speakers:

Mary Bowling – SEOverflow
Matt McGee – Small Business SEM
Chris Silver Smith –KeyRelevance

Moderator:

David Mihm

Liveblogger:

John McPhee of Anvil Media, a Portland SEM agency

Session Details

David Mihm has taken the stage to discuss the important stuff, cocktails after the session. OK, now the real introductions…

Tools & Competitive Intelligence SearchFest 2010 Session

Learn more about your competitors. This session will teach you how to gain the insights necessary via tools to help facilitate advantageous business decisions.

Speakers:

Neil Patel – ACS
Jordan Kasteler – Search and Social
Brian Carter – Fuel Interactive

Session Details

Brian Carter was the first speaker for this session. His talk is about competitive intelligence for social media and SEO.

Landing Page Testing

Great session full of tips, and excellent advice about how to deal with landing page testing and optimization. Please bare with my gross spelling and grammatical errors, and special shout out to Evan Davies for the use of his laptop.

Mary Huffman kicked off the session by offering 10 aspects to test on your landing pages. These 10 items are great ways to squeeze more value out of the clicks.

Blogosphere SearchFest 2010 Session

Boosting Performance Through Connection

Speakers:

Matt Inman – The Oatmeal
Rebecca Kelley – Formally  10 e 20 now a TBA company

Session Details

Rebecca started off the session with the Basics of Blogging. Why should you have a blog? It’s easier for your website to create content with a blog. Blogs also brings traffic to the website, whether they be main search terms or long-tail ones. They also attract links; if you discover something profound, people will link to it. Blogs also engage users and builds a community.

Making Friends & Generating Business

4 Point Plan for Facebook Domination

Speaker: Will Scott

1st remember to have a good time…and don’t interrupt people having a good time.  Rules:

1. Be real
2. Give to receive
3. Don’t be a jerk

4 Point Plan to Facebook Domination

1. Get team involved
2. Reach out to current fans
3. Give reason to get involved
4. Make new friends

Hold internal competitions

Blogosphere SearchFest 2010

Live blogging from Leisa Hall of Anvil Media, a Portland SEM Agency

Speaker: Mike Roberts, SpyFu

• Know the keywords that your competitors are buying and get to “the best” keywords they have. What happens when a competitor buys a keyword? They are willing to bet their hard earned cash that the keyword is going to make them money.
• 5 Reasons a keyword might NOT be profitable

Content SearchFest 2010 Session

Learn how to create content to drive search traffic . . . and, motivate visitors.

Speakers:

Heather Lloyd Martin – SuccessWorks

Stoney DeGeyter – Pole Position Marketing

Moderator:

Todd Mintz

Liveblogger:

John McPhee of Anvil Media, a Portland SEM agency

Session Details

Todd just introduced Stoney…there’s some confusion on which microphone to use at first, but looks like we’ve got it figured out now. And away we go…

Live blogging from Rachel Andersen of Anvil Media, a Portland SEM agency.

Stefan Weitz discusses the shift in the behaviors of searchers and how marketers will need to adjust their strategies. Gone are the days of searchers doing a simple keyword search, where a URL is pulled up in the results. The new interaction with search is more task centric where users are coming to search to get something done in the real world rather than just find information in cyberspace.