SEMpdx Events
SEMpdx typically hosts monthly Hot Seat event on the second Tuesday and monthly webcast events the last Tuesday of each month, along with networking events throughout the month. Visit this page often to learn about upcoming events, or subscribe to our Events Feed.
- THE PITCH
At SEMpdx, Membership has its’ rewards. Join us for a special Members-ONLY appreciation event for great networking and a rare opportunity to “Ask the Experts” search marketing insider advice from the pros. Enter our sweepstakes for prizes, enjoy drinks and appetizers as a thank you for your continued membership with SEMpdx.
Past Events
SEMpdx Presents SearchFest 2010
Keynote Speaker: Stefan Weitz, Director of Bing
SearchFest 2010 will present multiple informative learning tracks, workshops, and panel sessions designed to provide direct insight into the most up-to-date strategies and technological advancements in online search marketing.
When: Tuesday March 9, 2010
Where: Governor Hotel – 614 SW 11th Ave. Portland, OR 97205
Why: Check out our full agenda
Attention search engine marketing professionals, digital strategists, and social media rockstars! The SEMpdx board would like you to meet you!
Join the SEMpdx team on Tuesday, February 16th from 5:30pm – 7:00pm at Local Lounge for an evening of networking.
We look forward to meeting you!
When: Tuesday February 16th, 2010 from 5:30pm – 7:00pm
Where: Local Lounge 3536 NE Martin Luther King Jr. Blvd., Portland, OR 97212 (Please note the new location).
Cost: Free!!!
Link building continues to be an important search engine optimization tactic. The SEMpdx Link Building Six Pack will provide insight into various basic to advanced link building strategies. Join us on Tuesday, February 9th for six unique presentations by link building experts.
When: February 9th, 2009 at 5:30pm – 7:30pm
Where: Hotel deLuxe 729 SW 15th Ave, Portland, OR
On February 9th, a panel of link building experts, will take us through:
Attention search engine marketing professionals, digital strategists, and social media rockstars! The SEMpdx board would like you to meet you! Join the SEMpdx team on Tuesday, January 19th from 5:30pm – 7:00pm at Rontoms for an evening of networking.
We look forward to meeting you!
When: Tuesday January 19, 2010 at 5:30pm – 7:00pm
Where: Rontoms 600 E Burnside, Portland, OR 97214
Cost: Free!!!
Pay-Per-Click or PPC marketing is a highly effective method to reach potential customers online. This never-ending auction-style advertising strategy has revolutionized the way people buy or find things online and can jumpstart any Web site marketing campaign.
However, as every paid search marketer can attest, a successful campaign requires special attention to a number of factors, such as keyword research, A/B testing, creative copy, multi-variate testing, spend-cap management to name a few. Join the SEMpdx crew on Tuesday, January 12th for an evening of paid search marketing education.
Are you in the online marketing space? Are your client’s Holiday success metrics making you so stressed out that you are considering using black hat techniques? Then come blow off some steam with like-minded online marketers and let’s raise a glass of eggnog to the calm before the Holiday storm.
When: Tuesday November 17th, 2009 at 5:30pm – 7:00pm
Where: Rontoms 600 E Burnside, Portland, OR 97214
Cost: Free!!!
Whether you’re just getting started in Web site design, or are a seasoned veteran at a local media agency, Search Engine Optimization (SEO) may seem confusing. Title tags. Keyword relevancy. Rich content. Link strategies. All of these proper SEO elements may even be a bit intimidating.
For this reason, our next SEMpdx event will present the basic fundamentals of effective Search Engine Optimization strategies. You’ll learn the latest techniques on how to properly implement common optimization elements into both new and existing Web sites. Our panel of industry experts will also answer any questions you may have pertaining to search engine friendly design and development.
When: November 10th, 2009 at 6:00pm – 7:30pm
Where: Hotel deLuxe 729 SW 15th Ave, Portland, OR
Attention search engine marketers, web designers, developers, digital strategists, PR rockstars and social media mavens! The SEMpdx board would like you to join us for an evening of social networking and Halloween celebration! Join us on Tuesday, October 20th to celebrate online marketing and pumpkins, monsters, vampires, witches, werewolves, ghosts and CANDY!
In addition, the SEMpdx board will be handing out candy to anyone in costume and giving away a free pass to SearchFest to the best costume!
Social media has become a critical component of online marketing. The SEMpdx Social Media Six Pack will provide insight into leveraging social media as a business tool. Join us at on Tuesday, October 13th to discover tools and techniques from experts who have leveraged social media to develop meaningful and value-driven consumer relationships.
Please note that this event is sold out, and the fire marshal will not allow any more attendees.
When: October 13th, 2009 at 5:30pm – 7:00pm
Where: Hotel deLuxe 729 SW 15th Ave, Portland, OR
On October 13th, a panel of social media experts, will take us through:
- Building social media into the overall marketing mix.
- Tools for monitoring and measuring social media effectiveness.
- Social media best practices.
- Leveraging different social media platforms.
This presentation will be filled with actionable tips and insights for both beginners and experts.
Agenda:
- How to build it into the overall marketing mix – Christopher Mike, RocketXL
- Best Practices for all platforms in general – Hallie Janssen, Anvil Media
- Facebook and Widgets/Apps – Kevin Tate, StepChange
- Paid media opportunities and tracking – Ken Muraoka, CMD
- Leveraging social media for SEO – Kent Schnepp, EngineWorks
- How to monitor and what tools to use – Scott Hendison, Search Commander
Practicing search engine marketing in a bubble is like building a house all by yourself. Sure you’d get it done eventually – but some help sure would speed things up! Join us this December to learn how you can multiply your results by integrating with a public relations effort. Presented by CMD Agency and other panelists, you’ll learn about how you can successfully integrate these two disciplines and what pitfalls you should be on the lookout for with recent, award-winning case studies that showcase some of the latest thinking when it comes to how PR can help optimize search and vice versa.
When: December 8, 2009 from 6:00pm – 7:30pm
Where: Hotel deLuxe 729 SW 15th Ave, Portland, OR
Attention search engine marketers, web designers, developers, digital strategists, PR rockstars and social media mavens! The SEMpdx board would like you to join us for an evening of social networking and September celebration! Join us on Tuesday, September 15th to celebrate online marketing and the following special September days:
- National Chicken Month
- Cable TV Month (Mad Men!!!)
- Classical Music Month
- National Honey Month
- National Rice Month
- Women of Achievement Month
- National Farm Animals Awareness Week
- National Dog Week (One of my favs!)
- National Blueberry Popsicle Day (9/2)
- National Cheese Pizza Day (9/5)
- Read a Book Day (9/6)
- Labor Day (9/7)
- Swap Ideas Day (9/7)
- National Peanut Day (9/13)
- Collect Rocks Day (9/16)
- National Apple Dumpling Day (9/17)
- Talk Like a Pirate Day (9/19)
- And many more!
As you can see we have much to celebrate!
When: Tuesday September 15th, 2009 at 5:30pm – 7:00pm
Where: Rontoms 600 E Burnside, Portland, OR 97214
Cost: Free!!!
When: September 8th, 2009 at 6:00pm – 7:00pm
Where: Hotel deLuxe 729 SW 15th Ave, Portland, OR
The awareness of Local Search has risen steadily among both business owners and search marketers this year, especially as Google has begun integrating “10-packs” and other geo-targeted results into a variety generic search phrases. Local results remain one of the most cost-effective ways for a small business to rank, but they’re also a double-edged sword: companies who had Organic SEO “figured out” are now seeing their former #1 rankings displaced “below the fold” by maps and local business listings. For businesses who rely heavily on geo-targeted search traffic, Local Search may be the most important area in all of online marketing.
SEMpdx Social Networking Rooftop Party
Registration Has Closed For This Event and admissions will NOT be accepted at the door, we’re sorry.
Location: On the roof of Hotel deLuxe
729 SW 15th Ave, Portland, OR
Date: August 18, 2009
Time: 5:30pm to 9:00pm
Cost: $10.00
Join us Tuesday August 18th on the roof of Hotel deLuxe in beautiful downtown Portland for a wonderful evening of old school social networking with our friends from:
The search engine marketing scene is robust in Portland — creating jobs, building local companies and drawing national talent to the city during SearchFest09.
Portland, Ore. – February 13, 2009 - While prominent industries flounder, regretfully leaving an abundance of job losses in their wake, one industry — search engine marketing (SEM) — continues to thrive. Encompassing components such as search engine optimization (SEO), paid search marketing, social media marketing and online reputation management, SEM is a 10 billion industry and predicted to grow to 18.6 billion by 2011. Since June of 2007, SEO employment has increased by twenty-two percent, with social media employment increasing ninety-eight percent. Compare that to a sad overall decrease in employment in industries across the board, from finance and retail to accounting and manufacturing. [Please see links to sources listed at end of release].
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