SEMpdx https://www.sempdx.org Fri, 27 Feb 2015 02:04:42 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 SearchFest 2015 Video Bundle https://www.sempdx.org/sempdx-events/searchfest-2015-video-bundle/ https://www.sempdx.org/sempdx-events/searchfest-2015-video-bundle/#comments Wed, 25 Feb 2015 18:09:42 +0000 https://www.sempdx.org/?p=15829 Can’t be in three places at once? Bummed that you […]

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Nathan

Nathan Isaacs is the membership chair for SEMpdx. He is the owner/president of Seven G Media, a content marketing firm specializing in video. He also manages marketing for OpConnect, which manufactures networked smart charging stations for electric vehicles.

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Can't make it to SearchFest? See the presentations wherever you are with our new Video Bundle

Can’t make it to SearchFest? See the presentations whenever and wherever you are with our new Video Bundle!

Can’t be in three places at once? Bummed that you have to stay home in Kansas this weekend and can’t make it to the Pacific Northwest’s premiere one-day digital marketing conference? Well you can watch (nearly) all the sessions from Searchfest 2015 with our new SearchFest 2015 Video Bundle. And like always, SEMpdx is offering this package at rates well below what other conferences charge for video bundles. Go ahead and live like its Groundhog Day, and watch your favorite speakers over and over and over again until it gets a little creepy. Or just watch the sessions you were unable to attend. Either way, you are going to be learning from some of the brightest minds in the digital marketing industry. FAQs: 1. We will be checking and verifying eligibility for pricing levels, just sayin’ 2. You will be able to stream, and possibly download, the videos to your various devices. 3. The videos will be packaged with each presenter’s slidedeck (if available). 4. The videos will be available for viewing 3-4 weeks after the event (takes time for editings and getting all set up).

 

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Nathan

Nathan Isaacs is the membership chair for SEMpdx. He is the owner/president of Seven G Media, a content marketing firm specializing in video. He also manages marketing for OpConnect, which manufactures networked smart charging stations for electric vehicles.

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2015 SEMpdx SearchFest Mini-Interview: Rae Hoffman https://www.sempdx.org/blog/2015-sempdx-searchfest-mini-interview-rae-hoffman/ https://www.sempdx.org/blog/2015-sempdx-searchfest-mini-interview-rae-hoffman/#comments Tue, 24 Feb 2015 13:23:54 +0000 https://www.sempdx.org/?p=15814 Rae Hoffman will be speaking on “Competitive Inte […]

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Todd Mintz

Todd Mintz knows PPC...knows Social Media...knows SEO...knows Blogging...knows Domaining...and knows them all real well. He is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association. He is a Senior Account Manager for 3Q Digital and is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association, and he can be found here on Google+.

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Rae Hoffman - SearchFest 2015 SpeakerRae Hoffman will be speaking on “Competitive Intel” at SearchFest 2015 which will take place Friday, February 27, 2015 in Portland Oregon. For more information or to purchase tickets, please click here.

1) Please give us your background and tell us what you do for a living.
In my official capacity, I’m the CEO of PushFire, a digital marketing agency that provides SEO and paid advertising services to medium to fortune sized companies nationwide. I’ve been in affiliate marketing (using SEO as my primary traffic generation strategy) for about 14 years now. I always say that I entered this industry as an affiliate, and I’ll “die” in this industry as an affiliate. Affiliate marketing is a love affair I don’t think I’ll ever be able to end. However, I also love what I do with PushFire. It allows me to work with a lot of brands that have unique issues I might not otherwise get to work with on a regular basis. But, owning a slew of sites means I get to test things – sometimes with abandon. I think that has always given me a stronger skill set SEO wise.

I’m probably better known to the online marketing community as Sugarrae, which is my personal brand. I’m known for telling it like it is, even if it’s not a popular opinion to give. I’m 100% self-taught and have no formal education outside of a GED. But I’m driven, determined and a hard worker, and that’s been a rewarding combination for my career. As an affiliate, you can’t bullshit your way into “looking like” you know SEO. Either you know it or you don’t eat. I don’t spout unicorn advice that seems like it would work or treat Google advice as if it’s gospel. I’m still in the trenches – with my sites and now with client sites. The SEO side of PushFire is very boutique. I can choose who we work with, and I choose to work with companies that want to win – and that I think can be positioned to win. I love playing “the game” and I have no interest in watching my team play it by themselves while I sit on the sidelines selling merchandise.

2) What factors do you use in deciding whether to enter a niche with a new website?
There’s a lot of them. I look to make sure there are ways to make money with multiple avenues, not simply AdSense or one affiliate program. I also look to see that the niche has traffic and that its traffic is trending up (and not down). Once I know if it’s worth ranking, then I figure out what it would take to rank in the niche and research the earnings potential of the niche. Lastly, I decide whether or not I have some angle that will give me a viable (and brandable) way to compete in the niche in this day and age. You can find an entire article detailing out how to perform niche research here.

3) Please share some of your favorite website audience retention strategies.
To quote a friend of mine:

“If you’re not building an email list, you’re an idiot”: Derek Halpern

We work so damn hard to GET traffic from the engines. An email list is a way to keep it. I use Aweber as my mailing list service.

The other audience retention must for me? Always put your audience before your monetization. But let’s be clear here. I am in no way suggesting that you shouldn’t try to monetize your audience – and try to make a lot of money from that audience. I’m simply saying you need to put your audience first when choosing what and how you market to them. Find what your audience wants to buy (full tutorial on that here) and put it in front of them. Don’t try and convince your audience to buy whatever is hawking the highest affiliate commission. Never, ever sell out the trust of your users for an affiliate commission.

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Todd Mintz

Todd Mintz knows PPC...knows Social Media...knows SEO...knows Blogging...knows Domaining...and knows them all real well. He is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association. He is a Senior Account Manager for 3Q Digital and is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association, and he can be found here on Google+.

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Where to Eat & Drink at SearchFest 2015 https://www.sempdx.org/blog/events/where-to-eat-drink-at-searchfest-2015/ https://www.sempdx.org/blog/events/where-to-eat-drink-at-searchfest-2015/#comments Mon, 23 Feb 2015 02:18:16 +0000 https://www.sempdx.org/?p=15671 SearchFest 2015 is upon us! I know you are all busy pla […]

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Andre Wyatt

Andre Wyatt is a SEM Account Coordinator at digital marketing agency Add3.

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clyde2SearchFest 2015 is upon us! I know you are all busy planning which speakers to see, so it pains me to tell you that you are going to have to make another tough decision this weekend: where to eat. The one problem with SearchFest is that it is located a few blocks away from dozens of Portland’s best restaurants, making it difficult to choose where to eat.

Well, dear reader, I have some good news for you. I’ve narrowed down the countless food options down to a few top picks. Dive in to see where you should eat at SearchFest 2015. If you want to see reviews or the locations of any of these places, check out the official Foursquare List.

Top Pick

Tasty N’ Alder

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Personally, this is where I’m going to be eating at SearchFest. It pains me a little bit to let out the secret, since it means I’ll probably have to wait longer for a table, but this is something my fellow Searchers need to know about.  Tasty N’ Alder is a steakhouse by the locally famous chef John Gorham,who is known for Toro Bravo, Tasty n Sons, and the Mediterranean Exploration Company. Whether you come here for breakfast, lunch, or dinner, you can’t go wrong. My recommendation: pick anything off the menu with “duck” in the ingredients list and you’ll be set. Did I mention they have amazing cocktails as well? Seriously, you need to go here.

 

Breakfast

Blue Star Donuts

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I know what you’re thinking: if I wanted a doughnut in Portland I’d go to Voodoo. Let me be the first person to tell you to stay away from Voodoo and go to Blue Star Doughnuts instead. The doughnuts are lighter and tastier, and you still have plenty of variety. They might not have as many weird doughnut varieties as Voodoo, but if the overall quality of a Blue Star Doughnut puts your doll-shaped, fruit-loop covered Voodoo doughnut-thing to shame. And did I mention you don’t have to wait 45 minutes in line?

Bijou Cafe

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For a sit down breakfast, Bijou is my favorite spot in all of Portland. Everything is cooked perfectly and the food all every ingredient is perfectly considered and balanced. There is a huge variety of food here, from crepes to omelettes to tofu scrambles, so you’ll be able to find something great to eat here no matter what you’re in the mood for. Also, they make their own ketchup and it tastes amazing when slathered over their breakfast potatoes. Pro tip: if there is a long wait for a table and you’re worried about missing the first speaker, ask for a seat at the bar.

Fuller’s Coffee Shop

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Maybe you’re not in the mood for a gourmet breakfast, and you really just want some eggs, meat, and hashbrowns. Fuller’s Coffee Shop is one of the best diners in Portland, and they handle the simple stuff masterfully. It’s quick, greasy, and delicious.

 

Lunch

Nong’s Khao Man Gai

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Nong’s is the undisputed king of the food truck corner on 10th and Alder. They do one thing, and they do one thing well: chicken and rice. It is a simple meal, and it is simply delicious. People pilgrimage here from out of town just to get this chicken and rice, with Nong’s homemade sauce. If you aren’t feeling like chicken and rice, there are a dozen other food truck options on this corner.

Flying Elephants

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Let’s face it. The SearchFest is so packed, you might not have time for a leisurely lunch. If you’re in a bit of a rush, trot on over to Flying Elephants. It’s a great little deli with plenty of tasty sandwiches and salads, pre-wrapped and ready to go. If you have time, head to the back and get a fresh, hot sandwich and one of their many soups. They also have some counter space and a few tables if you want to eat there.

Los Gorditos

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This one goes out to all the vegetarians and vegans out there who struggle to find quick, filling lunches. Los Gorditos has a huge selection for anyone who is selective about what they eat. Trust me, this is a way better option that going somewhere where you have to skim the whole menu to see if there might be at least one thing on it that meets your dietary needs. Omnivores, you’re covered as well – they serve meat dishes too.

 

Coffee

Stumptown

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This one is a no-brainer, folks. I’m not even going to give you another option. Go to the Stumptown just a couple blocks away, it’s the best coffee in the Northwest (and this is coming from a Seattleite). They’ve got you covered, whether you want drip, cold brew, or espresso. Oh, and here’s a tip for you drip-drinkers: order a cup of Chemex here. It takes a few minutes to brew, but it’s the best drip coffee you’ll ever have. If you have time, sip it in the beautiful lobby of the Ace Hotel next door – it’s allowed, they won’t yell at you.

 

Dinner

Oven & Shaker

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If you consider yourself a pizza person, this is where you should be having dinner on Friday night. I know that at lots of places that sell individual pies, people like to get one pie and split it with a friend, but don’t bother doing that here unless you want to start a fight over who gets the last slice. This pizza is too good to share.

Tilt

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If you’re just feeling peckish after SearchFest, go somewhere else. You need a big appetite to be able to handle Tilt’s massive burgers and salads. These guys don’t mess around with their portion sizes, but if you can handle the gut bomb, you should absolutely go to Tilt. They have a huge variety of creative burgers, salads, and drinks (see that slice of bacon in the bloody mary? Yeah). This place is a little more casual than the other places on the list; you order at the cashier and then grab a table while you wait.

Clyde Common

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If you aren’t scared of sitting next to strangers, you should definitely check out Clyde Common. The restaurant has a unique layout, with long communal tables and an open kitchen. Clyde Common specializes in New American fare and shareable starters, but what they are really known for are their top-notch cocktails. Make sure to try out a barrel aged cocktail while you’re here.

 

Drinks

SearchFest After Party

Get your night started at the official SearchFest After Party! Our party is being hosted by Moz at the Punch Bowl Social, and runs from 6:00 – 10:00. There will be darts, bowling, video games, karaoke, a photo booth, and free beer and well drinks! The best part is that this party is FREE for all SearchFest ticket holders.

Ground Kontrol

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Once you’re done with darts and bowling at the after party, keep the games going at Ground Kontrol. Ground Kontrol is a barcade with a ton of great arcade games. It is home to one of just three copies of Killer Queen, which is pretty much the hottest new arcade game since Asteroids. It’s a 5 on 5 game where you play as bees who have to collect honey faster than the other team … you know what, it is way cooler than it sounds, you just have to play it. It’s a blast with friends.

Kask

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Satisfy your craft cocktail fix at Kask. Take a break from your regular drink and try one of Kask’s rotating creations with a side of their house roasted pumpkin seeds. Kask also has an extensive “secret” menu, so check Foursquare before you go to learn a few of the names of the off-menu drinks.

Bailey’s Taproom

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Beer drinkers, I haven’t forgotten about you. You’re going to want to check out Bailey’s Taproom, where they have 24 rotating taps. You may be a little overwhelmed with all your beer options, so if you’re not sure what to order, you can’t go wrong with a sampling platter. They bring you out five beers, giving you a chance to discover a new favorite. Also, if you haven’t had dinner yet, you can order the self-proclaimed “Best Mexican Food in the World” from Santeria next door and they’ll deliver it to you at Bailey’s.

 

So, there you have it, 14 great food and drink options to get you through SearchFest. If you want to check out the reviews or locations for any of these places, check out my list on Foursquare. Otherwise, see you at SearchFest!

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Andre Wyatt

Andre Wyatt is a SEM Account Coordinator at digital marketing agency Add3.

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2015 SEMpdx SearchFest Keynote Interview: Tim Mayer https://www.sempdx.org/blog/2015-sempdx-searchfest-keynote-interview-tim-mayer/ https://www.sempdx.org/blog/2015-sempdx-searchfest-keynote-interview-tim-mayer/#comments Tue, 17 Feb 2015 13:28:16 +0000 https://www.sempdx.org/?p=15566 Tim Mayer will be giving the morning keynote at SearchF […]

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Todd Mintz

Todd Mintz knows PPC...knows Social Media...knows SEO...knows Blogging...knows Domaining...and knows them all real well. He is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association. He is a Senior Account Manager for 3Q Digital and is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association, and he can be found here on Google+.

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Tim Mayer - SearchFest 2015 keynote speakerTim Mayer will be giving the morning keynote at SearchFest 2015 which will take place Friday, February 27, 2015 in Portland Oregon. For more information or to purchase tickets, please click here.

1) Please give us your background and tell us what you do for a living.
I started my career as a professional trademark searcher believe it or not. I actually was not crazy about that first job but when the commercial Internet came along in the mid 90s my passion started in search building crawlers indexing web content and domain name databases. In 1998 I saw Eric Brewer speak at the Infonortics conference and after that talk I knew I wanted to work for a web search engine and eventually run my own commercial web search engine. After graduate school I applied to Inktomi, Eric Brewer’s search engine which powered the portals of MSN, Yahoo, AOL and Hotbot, and was hired as a product manager. I was at Inktomi for 2 years before being hired away by a Norwegian search engine called FAST/AllTheWeb which I was General Manager of for a year before the web search division was acquired by Overture along with the AltaVista. I was at Overture for six months before being acquired again by Yahoo joining my Inktomi colleagues again from earlier in my career. Six months later we launched a new search engine at Yahoo displacing Google. During my time at Yahoo I ran search product, search business (monetization and distribution), the Yahoo.com front page news desk and editorial teams, the commerce properties (Shopping, Local, Personals, Travel, Local, Autos, Tech and Real Estate) and my final role was a cross company project to boost Yahoo’s declining market share in search. Since Yahoo I have worked for both B2B and B2C companies leading marketing and am currently at Trueffect, which is an ad server that has a very unique and patented way to target and measure display ads more effectively. I focus on content marketing at the core and then multi-channel B2B marketing around that. I am high level but still am a doer too and can often be seen in AdWords, analytics, Facebook advertising amongst other things.

2) What are first party cookies and why should we care about them?
Typically many ads have traditionally been served through what is known as third party cookies. These are tracking mechanisms that act as tracking devices and are served by third party advertising companies (such as DoubleClick) and data tracking vendors (such as Epsilon). There have been many privacy concerns over these types of third party tracking mechanisms and as a result many browsers and phones do not accept them and many security programs delete these cookies on a regular basis.

First-Party cookies, on the other hand, are served by the brand along with the brands content that a user is interacting with and must be served, written or read from that brand’s domain. These cookies are typically the ones used by products such as Gmail and Facebook to ensure that logins are persistent. Browsers and security programs allow these cookies because there is a relationship between the brand that is serving the cookies as well as the fact that it would be a he usability issue to have to log in to Facebook and Gmail every time the service is accessed. Since the First-Party cookies tend to stick around for longer they have huge advantages in recognizing users and serving targeted ads as well as providing a stable base on top of which measurement algorithms can work to provide much more accurate ad measurement. As you may have heard, the Holy Grail is to get to a user centric way to target ads rather than an entirely cookie based one.

3) What is a business losing by not venturing outside the Google ecosystem for tracking, retargeting & analytics?
Google and Facebook are creating “walled gardens” around their advertising. They are not allowing others to track and measure the ads within these walled gardens. We have seen Google recently disallowing the use of tracking pixels within Google Display Network, which is another step in not providing full visibility into the performance of a brand’s ads. Having Google serve and measure its own ads is the equivalent to a student grading his own homework assignments.

Many in advertising are saying that a company’s data is its second most valuable asset after its employees. Data ownership has become very strategic and letting your proprietary customer data outside of your company’s firewall is putting that data at risk for leakage to other companies and potentially your competitors. In the worst-case scenario, your customers and prospects potentially could be the bull’s eye of your competitor’s retargeting efforts.

4) How can a business successfully isolate each paid marketing initiative for purposes of measurement?
Traditionally marketers with a grounding in search have used what is called “last-click attribution” to measure marketing success. This technique gives 100% of the credit to the last click that led to the conversion. This is a simple but accurate technique but has the drawback of limiting the volume and efficiency of your purchase funnel.

These days, users are interacting with ads and a brand across many channels (social, display, SEO, PPC, email etc.) and many devices (PC, Phone, tablet etc.) and the customer journey is a lot more complex and multi touch than it used to be. More and more marketers are moving to more sophisticated attribution models that give varying degrees of credit to all the touch points with a prospect or customer. Often times the brand introduction and the last touch or click are given the majority of the weighting/credit with touch points in between receiving minimal weighting. We must make the transition to more sophisticated attribution models so we can grow the top of the funnel to get more volume in the funnel, such as branded searches, as well as efficiency in the funnel, such as increased click through rate on organic and paid search results.

5) What’s the level of opportunity in non-Google Display and how can a business comfortably test the waters?
Display is all about finding quality inventory that attracts an audience that is relevant to your business. For search people the easiest way to test display is to start in retargeting which has very similar metrics to search such as click through as well as being lower funnel. You can target all people that have visited your web site and serve them different copy and creative based on the activity the user displayed on the site. In addition you can create audience using email addresses to target customers or prospects on the web. Google Display has a bunch of inventory but you would be missing out as stopping just there.

An advertising driver that is often underestimated is that of timeliness. Facebook and other social inventory is very valuable as users access their social network very frequently and often times right after their shopping behavior takes place.

To really take your business to the next level it is optimal to go beyond just retargeting and implement a full funnel display strategy, which will optimize display across all stages of the funnel to optimize for conversion across channels. Using your own customer data, be it your site’s behavioral data or your CRM data can improve performance to a great degree.

6) How will paid search management evolve over the next few years?
The main issues I see with paid search at this time are:
1) There are too many similar channels offering paid advertising be it AdWords, Bing, Facebook, Twitter. There has got to be an easier way to generate ads: copy and creative that all seem to require different character lengths and creative
2) Paid search is still almost entirely based on the professed intent of the user through the current query and to some extent previous queries and web pages and sites clicked on. We should be able to know whom we are serving the search ads to and alter the bid or creative.
3) The web used to be more “pull” than “push”. Search was dominant but now people are open to being pushed relevant information.

As a result I see an opportunity for paid search management to be eclipsed by larger ad management system that can implement and measure the customer journey across many channels and devices. Search can become more people based so customers, prospects and former customers can get differing ads or no ads at all.

Author information

Todd Mintz

Todd Mintz knows PPC...knows Social Media...knows SEO...knows Blogging...knows Domaining...and knows them all real well. He is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association. He is a Senior Account Manager for 3Q Digital and is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association, and he can be found here on Google+.

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2015 SEMpdx SearchFest Keynote Interview: Jonathon Colman https://www.sempdx.org/blog/2015-sempdx-searchfest-keynote-interview-jonathan-colman/ https://www.sempdx.org/blog/2015-sempdx-searchfest-keynote-interview-jonathan-colman/#comments Mon, 16 Feb 2015 13:21:55 +0000 https://www.sempdx.org/?p=15561 Jonathon Colman will be giving the afternoon keynote at […]

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Todd Mintz

Todd Mintz knows PPC...knows Social Media...knows SEO...knows Blogging...knows Domaining...and knows them all real well. He is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association. He is a Senior Account Manager for 3Q Digital and is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association, and he can be found here on Google+.

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Jonathon Colman - SearchFest 2015 Keynote SpeakerJonathon Colman will be giving the afternoon keynote at SearchFest 2015 which will take place Friday, February 27, 2015 in Portland Oregon. For more information or to purchase tickets, please click here.

Please give us your background and tell us what you do for a living.

I’m a content strategist at Facebook—that means I plan, structure, and improve content experiences for people so that things make sense and are easy to use. It’s a user experience role focused on language, information architecture, and information design. Put simply, my goal is to make sure that you can achieve your goals whenever you use Facebook.

In particular, I work on interfaces that help people search on Facebook and also manage a team that works on payments, commerce, and developer products. If you’ve bought ads on Facebook, sold anything in a group, logged into an app with Facebook, or built your own app using our platform APIs, then you’ve probably seen our work—and please let me know if you have feedback!

Previously, I was the principal experience architect at REI, where I focused on search, taxonomy, and content management. Before that, I was REI’s first SEO and built their agile marketing strategy for content while trying to connect the dots between web development and user experience. A few SearchFest veterans may remember some of my previous talks at SearchFest about these efforts.

But most people don’t know that I also worked for non-profits focused on environmental conservation for nearly a decade. I served as a Peace Corps Volunteer working on rural public health development in Burkina Faso, West Africa. I also traveled throughout Australia as part of a conservation fellowship in 2008.

So I’ve been around the block a bit. Like Tolkien wrote, “Not all those who wander are lost.”

Most people see “Content” as just stories, videos, etc. You view “Content” more expansively than that. Can you please elaborate?

I see content as being not just the words, not just the font, not just the layout or design. Content’s not just the structure, the code, the metadata or even the brand.

The way I see it, content’s everything—the entire system and experience. So to build a sustainable, successful content strategy requires skills and thinking in all of those areas (and more). Focusing on marketing is great, but it’s just part of the bigger picture. You also need to focus on the experience.

Crafting good experiences requires us to understand and have empathy for our audience, their situation, their needs, and goals. The best content experiences are pitched perfectly in the sweet spot, the nexus of all those human factors. I think you’ll find that it’s hard to get the word out about brands and products that aren’t useful and usable in the first place.

So what does a content strategist at Facebook actually do? What’s a typical day like?

Ha, there’s never a typical day at Facebook! And I know a lot of people are surprised that Facebook even has a content strategy team because Facebook is all user-generated content, right?

But if you look a bit closer, you’ll start to see things that aren’t created by the people using Facebook: menus, buttons, navigation, education, announcements, hierarchy, flows of interfaces, and a lot more. It turns out that there’s quite a bit of content that isn’t created by you or your friends—and this content embedded in the UI that helps guide you and sets the tone for your overall experience with Facebook.

That’s where the content strategy team comes in. We see language as an interface, but also as infrastructure that helps connect people, design, and systems. We strive to make things easy and work to earn the trust of the people using Facebook all around the world. The content experiences we create should give people context, help them make informed decisions, and help them succeed in their goals.

To accomplish all this, we must be simple, straightforward, and human in all of our design and communications. Those are the principles of Facebook’s voice, and they guide our work every day.

You talked about “crafting good experiences”. What’s the biggest mistake organizations make when they do this?

The biggest mistake you can make isn’t bad code or a poor design or a lack of metadata or even some arcane SEO gotcha.

It’s not an issue of length, or keywords, or headlines. It’s not including too many or too few social buttons or commenting options. It’s not even a failure of empathy—although that would be a huge failure, to be sure.

It’s a failure to be useful, to provide actual value and solve problems.

You can get all the tactics right, all the tools set up and systems in order, and use lots of data alongside plenty of research. But if you don’t actually meet people’s needs and provide value, then what’s the point?

Start with empathy. Continue with utility. Improve with analysis. Optimize with love.

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Todd Mintz

Todd Mintz knows PPC...knows Social Media...knows SEO...knows Blogging...knows Domaining...and knows them all real well. He is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association. He is a Senior Account Manager for 3Q Digital and is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association, and he can be found here on Google+.

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PSU SEMpdx 2015 Winter Term Scholarship Wnner Announced https://www.sempdx.org/blog/psu-sempdx-2015-winter-term-scholarship-wnner-announced/ https://www.sempdx.org/blog/psu-sempdx-2015-winter-term-scholarship-wnner-announced/#comments Sun, 15 Feb 2015 18:22:48 +0000 https://www.sempdx.org/?p=15558 Twice a year Portland State and SEMpdx partner up to of […]

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Trish Carey

Trish Carey

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Portland State University Center for Executive and Professional EducationTwice a year Portland State and SEMpdx partner up to offer one lucky person the opportunity to expand their knowledge and experience in digital marketing through the Digital Marketing Strategies Certificate. There were a good number of applications submitted for the Winter  term this year, and after sifting through each and every one of them we are very pleased to announce that the winner is Sara Gates!

Sara works as a content management and copywriter for Vacasa,  a vacation rental management company based in the Northwest. She also works as a freelance writer and professional blogger on a variety of topics, including travel, craft beer, food and local history. Sara is excited to be able to have a more comprehensive understanding of the search marketing world and bring them to her career.

Congrats again, Sara. SEMpdx and PSU are very excited to offer you this opportunity, and best of luck!

SEMpdx would also like to thank PSU’s Center for Executive and Professional Education (CEPE) for partnering with us in order to give opportunities to individuals in our community. If you are interested, here is more info about PSU’s CEPE courses.

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Trish Carey

Trish Carey

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May 2015 – SEMpdx Members Appreciation Event https://www.sempdx.org/sempdx-events/may-2015-sempdx-members-appreciation-event/ https://www.sempdx.org/sempdx-events/may-2015-sempdx-members-appreciation-event/#comments Sat, 14 Feb 2015 00:41:20 +0000 https://www.sempdx.org/?p=15539 Social Media Strategist Brent Csutoras will bring SEMpd […]

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Nathan

Nathan Isaacs is the membership chair for SEMpdx. He is the owner/president of Seven G Media, a content marketing firm specializing in video. He also manages marketing for OpConnect, which manufactures networked smart charging stations for electric vehicles.

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Social Media Strategist Brent Csutoras will bring SEMpdx members a deeper understanding of how to leverage social media properly to benefit a client or themselves when he speaks at our annual Members Appreciation Event.

This year’s Members Appreciation Event will be Tuesday, May 12, 2014. Members receive free admission, food and drinks and the opportunity to listen to a great guest speaker brought in specifically for our members. Non-members are welcome to purchase a ticket and attend.

Brent Csutoras, Social Media Strategist, Kairay MediaBrent will be speaking about how to get the most out of social for the least amount of time: how you can time-hack your social experience and focus your energies where they are most effective, using tools and simple strategies. Brent can also answer your questions about content for social, such as infographics, as well as discuss developing strategies for social news sites (Redditt, etc.).

Start following him and his team at @KairayMedia

 

Special Guest Speaker

Brent Csutoras, Founder Social Media Strategist at Kairay Media

Brent Csutoras is a social media marketing strategist and entrepreneur, who specializes in social media marketing, content marketing, and viral content creation. Brent speaks regularly at some of the largest and well known conferences, such as SMXPubconSES, and InfoPresse. You can view his presentations here.

He has also been mentioned in NBC News, Diversity Journal, Ecommerce Times, ForbesWired, Health, the American Marketing Association, interviewed for Entrepreneur.com, and quoted in Entrepreneur, as recent as 2014. Additionally, Brent acts as Head of Social Media for Alpha Brand Media and as the CMO for Pixel Road Designs, which is one of the leading Infographic and Social Media design firms.

Date and Time

Tuesday, May 12, 2015
5:00 pm to 7:30 pm. Presentation starts at 5:30pm

Location

Bridgeport BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209

Parking & Transit

There is street parking available around the venue ($1.60/hour until 7PM), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77).

Tickets

Tickets are free for active SEMpdx members (and we will be checking). SEMpdx guest tickets are $50 thru May 11th and $70 at the door. Hope to see you there!

 

Author information

Nathan

Nathan Isaacs is the membership chair for SEMpdx. He is the owner/president of Seven G Media, a content marketing firm specializing in video. He also manages marketing for OpConnect, which manufactures networked smart charging stations for electric vehicles.

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April 2015 – Top Digital Marketing Trends for 2015 https://www.sempdx.org/sempdx-events/april-2015-top-digital-marketing-trends-2015/ https://www.sempdx.org/sempdx-events/april-2015-top-digital-marketing-trends-2015/#comments Fri, 13 Feb 2015 00:10:08 +0000 https://www.sempdx.org/?p=15482 Please join us on Tuesday, April 14, in the Heritage Ro […]

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Robert Frost

Robert Frost

Manager of Digital Media at ethology

Robert Frost has been the Chair of Events for SEMpdx's Board of Directors since July 2014. He has over 8 years of experience in digital marketing, with a focus on paid media across many verticals, and over 18 years of management experience. Extensive additional experience in account management, analytics and reporting, SEO, and social media, working for a number of notable clients. A graduate of the Oregon State University College of Business, Robert has been with ethology (previously EngineWorks) since 2009, starting as a Paid Media Specialist before being promoted to Manager of the team in 2011. Outside of ethology, Robert is an avid wine enthusiast and fitness fanatic, and can often be found wine tasting, in the gym, or running on Portland’s beautiful riverfront and woodland trails.

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Please join us on Tuesday, April 14, in the Heritage Room at Bridgeport BrewPub as we welcome Mike Corak from ethology, who will be presenting the top digital marketing trends of 2015!

Synopsis

With a new year comes new trends and tactics that can help drive your digital marketing efforts. But are they all really worth the hype and, more importantly, your time? Join Mike Corak, ethology’s Executive Vice President of Strategy as he breaks down this year’s latest and greatest digital marketing trends to see if you should love ‘em or hate ‘em.

Love-Hate Fists

Main Takeaways

  • Determine which of the top 2015 trends are right for your digital marketing mix
  • Incorporate user-centered design principles for a better brand experience
  • Evolve your content strategy and content marketing tactics
  • Leverage new organic search developments
  • Enhance internal organizational efforts to make your digital marketing more effective

Speaker Bio

Mike Corak EVP of Strategy, ethologyMike Corak is the Executive Vice President of Strategy at ethology. As EVP of Strategy, Mike leads the strategic planning and agency services teams. Mike has developed and implemented winning digital and integrated strategies for hundreds of companies including Coca-Cola, ConAngra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot, and Walt Disney. He has led strategy teams at Off Madison Ave and iCrossing. Mike is a Graduate of University of Arizona and serves on the SEMPO board. Follow him on Twitter at @MikeCorak.

Date and Time

Tuesday, April 14, 2015
5:00 pm to 7:00 pm. Presentation starts at 5:30pm

Location

Bridgeport BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209

Parking & Transit

There is street parking available around the venue ($1.60/hour until 7PM), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77).

Tickets

Early Bird member tickets start as low as $20! Prices go up on April 7th, so get ‘em early.

Author information

Robert Frost

Robert Frost

Manager of Digital Media at ethology

Robert Frost has been the Chair of Events for SEMpdx's Board of Directors since July 2014. He has over 8 years of experience in digital marketing, with a focus on paid media across many verticals, and over 18 years of management experience. Extensive additional experience in account management, analytics and reporting, SEO, and social media, working for a number of notable clients. A graduate of the Oregon State University College of Business, Robert has been with ethology (previously EngineWorks) since 2009, starting as a Paid Media Specialist before being promoted to Manager of the team in 2011. Outside of ethology, Robert is an avid wine enthusiast and fitness fanatic, and can often be found wine tasting, in the gym, or running on Portland’s beautiful riverfront and woodland trails.

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March 2015 – Bridging the Paid/Organic Gap https://www.sempdx.org/sempdx-events/march-2015-bridging-paid-organic-gap/ https://www.sempdx.org/sempdx-events/march-2015-bridging-paid-organic-gap/#comments Fri, 13 Feb 2015 00:09:35 +0000 https://www.sempdx.org/?p=15502 Please join us on Tuesday, March 10, in the Heritage Ro […]

Author information

Robert Frost

Robert Frost

Manager of Digital Media at ethology

Robert Frost has been the Chair of Events for SEMpdx's Board of Directors since July 2014. He has over 8 years of experience in digital marketing, with a focus on paid media across many verticals, and over 18 years of management experience. Extensive additional experience in account management, analytics and reporting, SEO, and social media, working for a number of notable clients. A graduate of the Oregon State University College of Business, Robert has been with ethology (previously EngineWorks) since 2009, starting as a Paid Media Specialist before being promoted to Manager of the team in 2011. Outside of ethology, Robert is an avid wine enthusiast and fitness fanatic, and can often be found wine tasting, in the gym, or running on Portland’s beautiful riverfront and woodland trails.

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Mind The GapPlease join us on Tuesday, March 10, in the Heritage Room at Bridgeport BrewPub as we welcome Craig Galyon from SwellPath, who will be taking us through a holistic look at Search Marketing and bridging the Paid/Organic gap!

Synopsis

Bridging the Paid/Organic Gap: A Holistic Look at Search Marketing. PPC and SEO experts work in the same search results, but are often viewed as entirely different channels.

In this highly competitive landscape, it can sometimes be the most difficult to find a common ground.

Join Craig Galyon as he discusses tactics and tools for evaluating overall search effectiveness. Re-purpose common organic tools to improve your PPC campaigns, and explore how paid campaigns can answer the tough SEO questions.

Key Takeaways

  • Finally answer the question “should I be bidding on Branded keywords?” using your own 1st party data
  • Use paid campaigns to answer for (not provided)
  • Clean up your data with Symantic Markup, and prepare for the future of AdWords automation
  • Use SEO reports to identify tracking errors and clean up data discrepancies

Speaker Bio

Craig Galyon, SwellPathAs the Digital Media Team Manager at SwellPath, Craig oversees the strategy and implementation of all digital advertising efforts for clients including: PPC, Display/Retargeting, Social, and Native Advertising.

Craig is constantly testing to perfect the marketing mix for his clients, and relies on the brilliant analytics minds at SwellPath to bring it all together.

When not responsible for his client’s money, Craig can be found occasionally speaking (SEMpdx, SMX, PDXDMC), frequently blogging, and constantly enjoying the Oregon outdoors.

Date and Time

Tuesday, March 10, 2015
5:00 PM to 7:00 PM. Presentation starts at 5:30 PM.

Location

Bridgeport BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209

Parking & Transit

There is street parking available around the venue ($1.60/hour until 7PM), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77).

Tickets

Early Bird member tickets start as low as $20! Prices go up on March 3rd, so get ‘em early.

Author information

Robert Frost

Robert Frost

Manager of Digital Media at ethology

Robert Frost has been the Chair of Events for SEMpdx's Board of Directors since July 2014. He has over 8 years of experience in digital marketing, with a focus on paid media across many verticals, and over 18 years of management experience. Extensive additional experience in account management, analytics and reporting, SEO, and social media, working for a number of notable clients. A graduate of the Oregon State University College of Business, Robert has been with ethology (previously EngineWorks) since 2009, starting as a Paid Media Specialist before being promoted to Manager of the team in 2011. Outside of ethology, Robert is an avid wine enthusiast and fitness fanatic, and can often be found wine tasting, in the gym, or running on Portland’s beautiful riverfront and woodland trails.

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2015 SEMpdx SearchFest Mini-Interview: David Roth https://www.sempdx.org/blog/2015-sempdx-searchfest-mini-interview-david-roth/ https://www.sempdx.org/blog/2015-sempdx-searchfest-mini-interview-david-roth/#comments Thu, 12 Feb 2015 23:50:54 +0000 https://www.sempdx.org/?p=15515 David Roth will be speaking on “Mobile SearchR […]

Author information

Todd Mintz

Todd Mintz knows PPC...knows Social Media...knows SEO...knows Blogging...knows Domaining...and knows them all real well. He is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association. He is a Senior Account Manager for 3Q Digital and is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association, and he can be found here on Google+.

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David Roth - SearchFest 2015 SpeakerDavid Roth will be speaking on “Mobile Search” at SearchFest 2015 which will take place Friday, February 27, 2015 in Portland Oregon. For more information or to purchase tickets, please click here.

1) Please give us your background and tell us what you do for a living.
I’m the CEO of Emergent Digital. We’re a digital marketing agency for good, meaning we seek to serve clients who are in business to improve the world around us. We work for nonprofits, educational institutions and purpose-driven companies in verticals like sustainable energy and social change. My background extends to the very early days of search marketing in 1999, and more recently I’ve gained experience in the emerging digital channels like social, mobile, and content marketing. I’ve been fortunate to work in-house at companies like Yahoo and at realtor.com, and I’m fascinated by analytics and emerging media.

2) How does a poor mobile site experience impact mobile search engine rankings?
In general, poor site experience hurts search engine rankings. This has really taken hold since google released the chrome browser and could then see actual user behavior on the website. We’ve seen a surge of UX-related algorithm factors pop up over there past few years as a result. Things like site speed, time on site, return visits, all these play a role in rankings. So now that mobile plays such a big role on the web, think about it like these factors also applying to mobile. Poor mobile user experience means poor mobile search rankings, all other things being equal.

3) Are the companies that have a separate mobile website hurting themselves in search rankings?
Not necessarily. All the buzz is around responsive design these days and yes, it’s great if you can design a truly responsive site because a) you only have to maintain a single code base and b) search engines only have to crawl and index a single site. That said, there are plenty of examples out there of brands that have separate desktop and mobile sites that aren’t hurting themselves. Some sites lend themselves more naturally to responsive design than others. For example, data-rich sites like realtor.com (my previous employer) have a much harder time delivering the same dataset to users on desktop and mobile, simply because of the sheer volume of information they’re promising to deliver to the user. The bst rule of thumb here is to strive to deliver the best experience to users on all devices, and based on your own technological and resource constraints, choose the mobile web development strategy that works best for you.

Author information

Todd Mintz

Todd Mintz knows PPC...knows Social Media...knows SEO...knows Blogging...knows Domaining...and knows them all real well. He is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association. He is a Senior Account Manager for 3Q Digital and is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association, and he can be found here on Google+.

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