SEMpdx https://www.sempdx.org Tue, 21 Apr 2015 21:01:27 +0000 en-US hourly 1 Top Digital Marketing Trends – April SEMpdx Event Recap https://www.sempdx.org/blog/events/top-digital-marketing-trends-april-sempdx-event-recap/ https://www.sempdx.org/blog/events/top-digital-marketing-trends-april-sempdx-event-recap/#comments Fri, 17 Apr 2015 05:33:24 +0000 https://www.sempdx.org/?p=16219 April 14, 2015 – A sold-out crowd welcomed Ethology’s M […]

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Sarah Hinds

Sarah is a search marketing consultant, helping clients improve ROI through paid search, SEO and social media initiatives. She is also the Official SEMpdx Event Blogger and can be found at all of the monthly events.

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April 14, 2015 – A sold-out crowd welcomed Ethology’s Mike Corak to this month’s SEMpdx event.  With experience building successful strategies over the years for companies like Coca-Cola, FedEx and Walt Disney, Mike walked us through all things digital as he shared the top trends for 2015 that deserve our attention.

  1. Customer experience is the next big thing – This brings together content strategy and user design.
  2. Content quality over quantity – Before creating any new content, take care of your existing content. Think ROT: redundant, outdated and trivial.
  3. Cooperative content takes center stage – Cooperative content includes a topical plan, user-generated content and employee-generated content.
  4. Video becomes de-facto – With new apps continuing to roll out, video shows no signs of slowing down. Find a way to tell your story with video.
  5. Paid social as important as organic – This is a mind shift for us, but nevertheless a new norm. If you want your message to be seen, be willing to pay a little money.
  6. Owned social comes roaring back – Start thinking about what you can be an expert at.
  7. Search teams up – Modern SEO is complex! It involves technical consultation, themes, content strategy, user experience and integration across multiple channels.
  8. Local gets it right – It’s critical to get that local ranking, yet we still see missing information in search results. Be sure you’re covering best practices – everything from local search platforms to aggregators to tactical integration and more.

Focus on these themes in 2015 and you’ll be well on your way to making effective gains in your digital marketing strategy and, ultimately, your bottom line.

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Sarah Hinds

Sarah is a search marketing consultant, helping clients improve ROI through paid search, SEO and social media initiatives. She is also the Official SEMpdx Event Blogger and can be found at all of the monthly events.

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Top 10 Giant Site Audit FAILs https://www.sempdx.org/blog/organic/top-10-giant-site-audit-fails/ https://www.sempdx.org/blog/organic/top-10-giant-site-audit-fails/#comments Tue, 14 Apr 2015 16:25:40 +0000 https://www.sempdx.org/?p=16177 I spend a lot of my day doing technical site audits for […]

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MichaelC

SEO consultant, specializing in organic search, site audits, Panda optimization, and penalty recovery. Founder of Visual Itineraries travel planning website.

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I spend a lot of my day doing technical site audits for clients. It’s often pretty tedious work, but I’ve run into a number of little problems–things that often aren’t even visible to the user–that had giant repercussions for search. There have been a few of them where the fix was BIG…where the development team explained how everything depended on X, and changing X would take forever and break everything and the site would be ugly and users would cry…etc. Then we’d have the little conversation that goes “Well, then, how ARE you going get your customers…since you won’t be getting any from Google!”

Without further ado, here are some of the biggies I’ve run into.

big-fail
Photo courtesy Robert Huffstutter on Flickr.

Staging servers getting indexed

It’s pretty common to have a staging environment where you can put the latest version of your website for testing and review before going “live” with it. And if your team is in multiple locations, then the easy thing to do is just put it out there on the internet…maybe on a subdomain, like staging.mywebsite.com. The problem comes when somehow, somewhere, Google discovers the site (perhaps you sent a link to it using your Gmail account?). And indexes it.

Now what happens when you move the new version of the site to the live site. What does Google see? Clearly you’re a scraper–Google’s seen all that content weeks ago (and still sees it). Your live site looks like just a copy of the staging site, which appears to Google to be the original (saw all the content there first, after all).

But it’s not super obvious what’s happened–because the staging site has virtually no links to it, it doesn’t rank. But your live site, with all its links, is seen by Google as a festering pile of duplicate content.

The solution? Block all user agents in the robots.txt file on the staging server using Disallow: /.

block-all

Oh, and when you go to move the pages from the staging server to the live site? You’re not going to want to move that robots.txt file too :-) Think about it….

Ajax and Content

Ajax is awesome for site performance, user experience, etc. But be careful how you use it to populate your page with content. Google will call Javascript functions to render content, sure–but typically only what’s in the onload() function. If your page requires another event in order for the Ajax to be called (like a page scroll down, for example), don’t count on Google executing THAT. Your lovely content-rich, Panda-happiness-making 3000-word 10-big-photo page that loads only 1 photo and the first 3 sentences before scrolling…well, Panda is only going to see that first part.

The Site of Many Flavors

So your site responds to requests for mysite.com as well as www.mysite.com? And, you jumped on the bandwagon and made it work under https when Google announced that https pages would get a ranking boost (yeah, right :-/)? Fabulous. But did you do your redirects? If you DON’T 301 redirect from your non-www to your www version (or the other way around is ok too), and you DON’T 301 redirect requests for http to https, then Google will see 4 complete, separate websites…all with the same content.

Just updating your menus to link to everything with www and https isn’t enough. Google’s still got a memory of those non-www and non-https pages (probably from other sites that linked to you a while ago).

Side note here: when you DO move to https, make sure you create a new project in Google Webmaster Tools for the https site. You’ll find that only some of the stuff will still show up under your old http project there.

Robots.txt blocking style sheets

With the avalanche of hackers out there ripping into WordPress sites, people are doing all sorts of things in a desperate attempt to keep the wolves at bay. And so they block wp-content, wp-includes, and wp-admin in their robots.txt file.

But, first of all, only spiders respect robots.txt…hackers giggle at your lame attempt to block them, and go right on in.

fetch-as-googlebot
The problem that is caused by blocking these is that you may have style sheets in those folders that are needed to render images, menus, etc. When Google Panda goes to take a peek at your page and see all your lovely content–especially that content above-the-fold–if the stylesheet is blocked by robots.txt, there might be nothing for Panda to see. You can see how Google sees your page by doing a Fetch & Render in Google Webmaster Tools. I’ve had clients whose sites have been totally image-free because of a blocked style sheet; multiple clients have had what should have been a horizontal menu with pulldowns turn into a vertical 3-page list of black menu items on a white background. Oops.

Blocking in robots.txt instead of doing a noindex,follow

There’s really very few reasons to EVER block anything in robots.txt. One good exception is the staging site example from above. But besides that, it’s NOT the best way to shape what Google indexes on your site, and here’s why.

When you block a set of pages in robots.txt, you’re telling Googlebot STAY OUT. The pages won’t be crawled, and the links on them to other pages on your site won’t be counted.

What you ACTUALLY want to do is to set meta robots directives in the pages themselves like this:

<meta name="robots" content="noindex,follow" />

This tells Google to go ahead and crawl the page, and count the link juice outbound from that page to other pages, but don’t bother indexing the page.

Let’s say you have a “share this page” link on all pages of your 10,000 page site. And that sharing page of course has really nothing on it, so you don’t want it indexed. But, that sharing page has the main navigation on it, like any other page, with links to your 300 most important pages.

Blocking /share-page.html in robots.txt means all the link juice of the 10,000 different share-page.html pages (because you’re probably passing the page to be shared as a parameter, e.g. share-page.html?page=purple-widgets.html) that WOULD have gone to your 300 most important pages is flushed down the toilet. If, instead, you did a noindex,follow on those pages, then you’d have 10,000 more little bits of link juice flowing to those 300 most important pages.

Joomla’s Big Bad Default Setting

Joomla, by default, disallows the /images/ folder. So Google sees no images on ANY of your pages. Pretty dry, boring site you’ve got there, dude.

.htaccess is NOT your firewall

Back to them evil hackers. Yes, they’re out there, and yes, there’s a TON of them. The SEMpdx blog has probably had a few hundred hacking attempts in just the time I’ve spent writing this blog post.

Did you know you can block IP addresses in .htaccess? And did you know that lists of IP addresses for China, Russia, Nigeria, etc. are out there?

Don’t do it. You’re using a hammer to drive in a screw.

I had a client who had blocked some IP addresses in his .htaccess file. By “some” I mean over 73,000 lines of this in his .htaccess (see below…this is his actual file, and them are real, live line numbers!). Now, the .htaccess file gets read and parsed for every http request made. Which means that on a page with 3 style sheets, 20 images, and 7 Javascript files included, the .htaccess file got read and parsed 30 times. A relatively lightweight site was seeing page load times of over 20 seconds. Ouch.

deny

To hell with URL standards

Don’t stifle my creative side, man. I’ve got a new smooth way to use characters in URLs. Y’all are gonna love it.

I had a client who was using # characters instead of ? and & for parameter separators. They couldn’t figure out why Google only indexed their home page, when they had hundreds of thousands of pages of content.

The # character is supposed to be used to indicate an in-page anchor. Everything AFTER that isn’t technically part of the URL; it’s a location within the page.

A/B Testing Gone Wild

My client was using regular parameters in the URL for A/B testing mods to their home page, e.g.:

  • http://www.mysite.com/?version=A
  • http://www.mysite.com/?version=B

That’s not NECESSARILY a bad idea–you can use rel=canonical to point both of those to the base page, http://www.mysite.com/, and you should be OK. But if you neglect to do that, all of a sudden you have 3 different home pages, in Google’s eyes anyway.

Here’s a case where using the # for something other than an inpage anchor wouldn’t have been such a bad idea.

404 to the home page

If you thought an easy way to handle not-found pages (and capture otherwise lost link juice) would be to set up your 404 handler to 301 redirect to the home page, you’d be right. It IS an easy way. But like a lot of easy things, it’ll bite you.

Google wants to see an HTTP 404 error code returned when a non-existent page is fetched. My theory is that it’s because some spammy people at one time figured they could make Google think they had a million-page site by creating links to URLs to a million pages, then fabricate content on-the-fly in their 404 handler by taking the words out of the URLs and injecting them into a template of other words. Then, if that template had a link to somewheres else on it, well then, some little page might be gettin’ a heap of link juice, might’n it.

Doesn’t matter if I’m right about this, or if I did it myself at one point. I mean, if I had THIS FRIEND who did that at one point. What matters is that Google will check your site for this every few weeks. Look in your webserver logs long enough, and you’ll see Googlebot trying to fetch a URL that’s really long, a big jumble of letters and numbers.

Not only does Google check in this fashion, but if Google finds there’s pages on your site that come back nearly empty and SEEM to be page-not-found pages, Google will mark those as “soft 404 errors” in Webmaster Tools. If you want to see exactly what HTTP responses are being returned by your server, I’m a big fan of the httpfox plugin for Firefox–it will show you not only the final HTTP code, but each hop along the way, if there are multiple redirects.

Conclusion

There’s a million ways to shoot yourself in the foot when it comes to search optimization. With a little luck, some of you have some juicy horror stories to share in the comments!

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MichaelC

SEO consultant, specializing in organic search, site audits, Panda optimization, and penalty recovery. Founder of Visual Itineraries travel planning website.

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Google Personalized Menus https://www.sempdx.org/blog/google/google-personalized-menus/ https://www.sempdx.org/blog/google/google-personalized-menus/#comments Wed, 01 Apr 2015 20:44:03 +0000 https://www.sempdx.org/?p=16034 For years I’ve been puzzled by the inconvenience […]

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Scott Hendison

Scott Hendison is the CEO of Search Commander, Inc. and one of the founding board members of SEMpdx.
 
Here is his Google profile.

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For years I’ve been puzzled by the inconvenience of all the Google menus and login areas, because from one Google menu to another, they’ve been woefully inadequate and missing key items.

Even their “settings”, “more info”, and “account” sections from service to service are incomplete, like this dashboard, where you cant get to X and this supposed “products page” that’s missing Y and Z.

This was exactly what I wanted! Thank you for finally fixing this, Google!

Google menus - like we WISH they hadPersonalized Menus

After logging into Google this morning after a Windows update , I found that my Google navigation menus had changed and they seem to be exactly what I needed

4-1-2015 1-24-39 PMThese are the exact tools that I need to use every day! How cool is that?

The fact that they didn’t forget about the small  / local  My Business area either is awesome too.

You can get to exactly what you need!

If you log into your MyBusiness account and then go into any one of the multiple businesses you might manage, you’ll see that the menus give you what you want – immediate access to that businesses services.

What if you don’t see the change?

If you don’t see these menu items when you log in, then go to the Settings in the bottom left and customize what you need.

This is all about Google letting you personalize your menu experience, so you can pick what you want.

If your settings menu doesnt show the new options, then log into and out of Google. If that still doesn’t do it, then clear your cookies and empty your cache, or try a different browser.

If you STILL can’t see the options, them try a reboot, and if that doesn’t do it, then call your ISP and have them help you flush your DNS from a DOS prompt.

What if it still doesn’t work?

If you still can’t get it to show, then you might try waiting until the morning of April 2nd and see how it looks then. ;)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Author information

Scott Hendison

Scott Hendison is the CEO of Search Commander, Inc. and one of the founding board members of SEMpdx.
 
Here is his Google profile.

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September 2015 – Local Search with David Mihm https://www.sempdx.org/sempdx-events/september-2015-local-search-with-david-mihm/ https://www.sempdx.org/sempdx-events/september-2015-local-search-with-david-mihm/#comments Wed, 18 Mar 2015 19:38:46 +0000 https://www.sempdx.org/?p=16001 NOTE: September’s event is the 3rd Tuesday of the […]

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Robert Frost

Robert Frost

Manager of Digital Media at ethology

Robert Frost has been the Chair of Events for SEMpdx's Board of Directors since July 2014. He has over 8 years of experience in digital marketing, with a focus on paid media across many verticals, and over 18 years of management experience. Extensive additional experience in account management, analytics and reporting, SEO, and social media, working for a number of notable clients. A graduate of the Oregon State University College of Business, Robert has been with ethology (previously EngineWorks) since 2009, starting as a Paid Media Specialist before being promoted to Manager of the team in 2011. Outside of ethology, Robert is an avid wine enthusiast and fitness fanatic, and can often be found wine tasting, in the gym, or running on Portland’s beautiful riverfront and woodland trails.

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NOTE: September’s event is the 3rd Tuesday of the month, due to the Labor Day holiday.

Please join us on Tuesday, September 15, 2015 in the Heritage Room at BridgePort BrewPub as we welcome David Mihm from Moz, who will be presenting the key Local Search developments of 2015!

Synopsis

Now that mobile search has officially surpassed desktop search volume, and that the majority of mobile searches are local, the case could be made that local search is the most important discipline to master in all of organic digital marketing.

Join Moz’s David Mihm for this action-packed crash course in the key local search developments of 2015.

local

Main Takeaways

  • Current high-level best-practices optimizing brick-and-mortar businesses in Google
  • Key considerations for location-based mobile efforts
  • Important platforms beyond Google you should be paying attention to and why
  • There will also be plenty of time for Q&A to ensure you leave with your own customized takeaways!

Speaker Bio

David-Mihm
David Mihm is Director of Local Strategy at Moz. He co-founded GetListed.org, which he sold to Moz in November 2012. His annual Local Search Ranking Factors project is among the most important studies of Local SEO.

He previously served on the Board of Directors of SEMpdx, Portland’s search marketing trade organization, as Director of Partnerships from 2008 – 2010 and SearchFest Director in 2011, and currently serves on its Advisory Board.

Follow him on Twitter at @davidmihm.

Date and Time

Tuesday, September 15, 2015
5:00 pm to 7:00 pm. Presentation starts at 5:30pm

Location

BridgePort BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209

Parking & Transit

There is street parking available around the venue ($1.60/hour until 7PM), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77).

Tickets

Early Bird member tickets start as low as $20! Prices go up on April 7th, so get ‘em early.

Author information

Robert Frost

Robert Frost

Manager of Digital Media at ethology

Robert Frost has been the Chair of Events for SEMpdx's Board of Directors since July 2014. He has over 8 years of experience in digital marketing, with a focus on paid media across many verticals, and over 18 years of management experience. Extensive additional experience in account management, analytics and reporting, SEO, and social media, working for a number of notable clients. A graduate of the Oregon State University College of Business, Robert has been with ethology (previously EngineWorks) since 2009, starting as a Paid Media Specialist before being promoted to Manager of the team in 2011. Outside of ethology, Robert is an avid wine enthusiast and fitness fanatic, and can often be found wine tasting, in the gym, or running on Portland’s beautiful riverfront and woodland trails.

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August 2015 – Rooftop Networking Party presented by Moz https://www.sempdx.org/sempdx-events/august-2015-rooftop-networking-party/ https://www.sempdx.org/sempdx-events/august-2015-rooftop-networking-party/#comments Sat, 14 Mar 2015 21:11:48 +0000 https://www.sempdx.org/?p=15981 Join us Tuesday, August 11, 2015 for the seventh annual […]

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Alan George

Alan has worked as the Marketing Manager at Columbia Steel Casting Co., Inc. since 1998. He's also on the Board of Directors or SEMpdx since 2010, and is currently President.

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Join us Tuesday, August 11, 2015 for the seventh annual SEMpdx Rooftop Networking Party presented by Moz

Rooftop Networking Party 2012Join us for some old school networking in old town Portland at the Embassy Suites in downtown Portland. Enjoy good food, drinks and conversations as a DJ spins tunes. Don’t miss the best networking event of the summer!

Networking

The SEMpdx annual Rooftop Party promises to be the most talked-about networking event of the year. Many professional organizations will be joining us on the roof. Be on top of the latest developments going on at the most innovative marketing associations in the Pacific Northwest!

2013 SEMpdx Rooftop Networking Party photoLocation: Embassy Suites, 319 SW Pine St., Portland, OR 97204
Date: Tuesday, August 11
Cost: $30 through August 11; — $40 the Day of  (Registration form is near the bottom of this page)
Time: 5:30 p.m. to 9: 00p.m.

Presenting Sponsor

MozBacked by industry-leading data, comprehensive reporting, and the largest community of SEOs on the planet, Moz builds products to help online marketers not only see their data, but get actionable insights to optimize their efforts. Moz Pro is an all-in-one set of SEO research and analysis tools which help increase search engine visibility and keep ahead of competitors. Moz Local helps businesses easily make their online listings accurate, consistent, and visible across the web by partnering with several major data search aggregators. Moz also creates free tools, tutorials, and educational resources for learning online marketing. Moz supports over 35,000 customers and 500,000 community members worldwide.

Sponsors

EthologyIt’s one thing to develop digital experiences for your customers. Connecting them into your brand’s ecosystem is another. From the building blocks of your digital marketing efforts, to the execution, promotion and governance of those efforts, Ethology knows how it all fits together. It’s more than marketing — it’s authenticity, creativity and performance. This formula is what makes our partnership different. But Ethology’s approach isn’t unique to just your customers. We practice what we preach, by seamlessly integrating with your internal and external teams, while customizing their strategies to your needs and goals. Because, ultimately, Ethology is accountable to your business and your customers.

Southwick Specialty AdvertisingCreative. Reliable. Exceptional. Branded technology products and other SWAG that deliver high awareness and marketing message to your customers and peers. Our quality items help you retain and connect your digital customers to long term relationships by furthering their experience with your services. Mobile technology accessories, power banks, flashdrives, Bluetooth, and cool drinkware! Want to look good? Custom branded apparel & headwear! Our custom packaging and product designs are great for corporate events, holidays and rooftop parties!

Your company can be a sponsor too. Check out these great sponsorship opportunities.

Door Prizes

There will be business card drawings for door prizes, for prizes like this:

  • Two  Passes to SearchFest 2016 (given away separately) from SEMpdx
  • More prizes being posted soon!

Professional Associations Invited

We’re inviting our partner associations in the Pacific Northwest to join us on the roof:

  • AIGA Portland
  • American Marketing Association (AMAPDX)
  • Computer-Human Interaction Forum of Oregon (CHIFOO)
  • Northwest Internet Advertising Group (NWIAG)
  • Oregon Columbia International Association of Business Communicators (OCIABC)
  • Oregon Entrepreneurs Network (OEN)
  • Oregon Media Professionals Association (OMPA)
  • Portland Advertising Federation (PAF)
  • Public Relations Society of America (PRSA)
  • Social Media Club
  • Technology Association of Oregon (TAO)

Photos from the Roof…

Richard Guerrero (of Odin Technologies) has created a wonderful photo album of last year’s event Check it photos from last year’s Rooftop Networking Party!

Oregonian Coverage…

Check out the Oregonian article about last year’s Rooftop Party.

 

TV Coverage…

Thanks to Joe Smith and the crew at KGW Live @ 7 for again covering the 2013 Rooftop Party. Watch the video right here:

Aerial Video of the Rooftop Party

A first for the Rooftop event, here’s aerial video taken from a drone flying above the 2013 party, providing an interesting perspective:

We use and recommend Eventbrite tiicket services. Click here and find out more about Eventbrite.

 

Author information

Alan George

Alan has worked as the Marketing Manager at Columbia Steel Casting Co., Inc. since 1998. He's also on the Board of Directors or SEMpdx since 2010, and is currently President.

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Bridging the Paid/Organic Gap – March SEMpdx Event Recap https://www.sempdx.org/blog/events/bridging-the-paidorganic-gap-march-sempdx-event-recap/ https://www.sempdx.org/blog/events/bridging-the-paidorganic-gap-march-sempdx-event-recap/#comments Wed, 11 Mar 2015 23:30:05 +0000 https://www.sempdx.org/?p=15973 March 10, 2015 – With SearchFest still fresh on our min […]

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Sarah Hinds

Sarah is a search marketing consultant, helping clients improve ROI through paid search, SEO and social media initiatives. She is also the Official SEMpdx Event Blogger and can be found at all of the monthly events.

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March 10, 2015Craig Galyon speaking March 2015 – With SearchFest still fresh on our minds, SEMpdx gathered for its monthly educational event on Tuesday.  The focus?  Bridging the gap between PPC and SEO.  SwellPath’s Craig Galyon encouraged us to take a holistic approach to search marketing, walking us through proven tactics for evaluating its overall effectiveness.

One of the evening’s key takeaways was the importance of focusing on data to answer questions such as whether to bid on branded keywords.  Oftentimes, marketers answer that question from an historical perspective, but if you focus instead on hard data, you’ll find an answer directly related to your company’s situation.  Step back and assess the actual value of your efforts by creating reports such as organic-only CTR and combined (organic and paid) CTR.  You should also identify three types of branded keywords: head term, primary qualifier and secondary qualifier.  Analyzing a range like this will give you a new data source to examine.

Craig also discussed the common (not provided) concern that search marketers face with their PPC campaigns.  His suggestion is to take the remaining information and apply it across the board.  Yes, you’ll be making broad assumptions, but you can still gain valuable analysis from the extrapolated data.

When faced with 404 error pages, utilize tools in Google Analytics (i.e. filtering page title) to determine why the error has occurred.  If you find an incorrect landing page experience, lower quality score or removed tracking parameters, you’ll know it’s a PPC issue.  On the other hand, bad page content and broken link equity will indicate an SEO problem.

Once again, it was an evening jam-packed with helpful tips and insights.  As Craig reminded us at the end of the night, the relationship between PPC and SEO is not a cookie cutter one.  It varies widely, which is why data analysis is key to finding the right holistic approach for your organization.  Acknowledge the strengths of each channel and identity the ways you can best work together.

Author information

Sarah Hinds

Sarah is a search marketing consultant, helping clients improve ROI through paid search, SEO and social media initiatives. She is also the Official SEMpdx Event Blogger and can be found at all of the monthly events.

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5 Reasons to Get the SearchFest Video Bundle https://www.sempdx.org/blog/5-reasons-to-get-the-video-bundle-for-searchfest/ https://www.sempdx.org/blog/5-reasons-to-get-the-video-bundle-for-searchfest/#comments Mon, 02 Mar 2015 18:47:11 +0000 https://www.sempdx.org/?p=15915   SearchFest 2015 was another resounding success t […]

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Lisa Williams

Lisa Williams is the President of Sustainable Digital Marketing. She is an 18-year veteran of online marketing and has been featured in Kiplinger Magazine, Glamour Magazine, Boston Globe and The Oregonian. Lisa is on the SEMpdx (Search Engine Marketing Professionals of Portland Oregon) Advisory Board and member of SEMPO. She speaks at regional, national and international conferences on the topics of digital strategy, marketing integration, team development and leadership. She is available for training and consulting.

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Marty Weintraub and Will Scott at SearchFest 2015SearchFest 2015 was another resounding success thanks to all the great speakers, SEMpdx board, members and SearchFest attendees. The SEMpdx SearchFest team and Board of Director Membership Chair, Nathan Isaacs are hard at work taking lots of great video footage from the show to provide attendees and even non-attendees access to a SearchFest 2015 Video Bundle for the first time in our 9 year history of sponsoring the one day conference.

Here are 5 reasons to get the video bundle, whether or not you attended SearchFest:

  1. You can’t be in four places at once! With four tracks focused on multiple disciplines of search, social, paid search and content ranging from fundamentals to expert-level you’ll want to attend more than just one track.
  2. It may be the best marketing educational value around. Ranging from $49-$299 the video bundle costs less than many 2 hour workshops and it will be chock full of more than 24 hours of marketing brilliance by speakers who provide strategy for some of the world’s biggest and most successful brands.
  3. Post-show video access keeps the learning going. It’s easy to go to conferences, learn, get inspired and then go back to the office and it’s business as usual. Use post-show video access to keep yourself and your team on track and make the connection between learning and execution. There’s no better way to illustrate the value of your conference experience than showing how you’re using strategies and tactics from presentations to execute in-house or with clients. Having video allows you and your team to recap learnings together.
  4. Familiarize yourself with great digital marketing strategists. Whether your focus is search, social, content or analysis, SearchFest boasts the best speakers in the business that are hand-picked (we don’t accept pitches) for their excellence. It’s a great way to find the digital marketing practitioners you want to follow after the show. Rand Fishkin’s Moz blog publishes an aggregation of research and how-to guides for marketers of all levels. Rae Hoffman publishes a no-nonsense blog about technical, cutting edge search topics. Mat Siltala focuses on not just the searchability of content but the usability and design aspects of marketing assets. (You won’t be the first to note that, yes, he does look a bit like that guy on Duck Dynasty:)
  5. Try something different. The video bundle gives you the opportunity to watch the video presentations of new-to-you thought leaders. Watch and judge who among this crowd will later be a keynote speaker at SearchFest or MozCon.

SearchFest 2015 session videos are now available to view online.  Purchase your SearchFest Video Bundle now.

(Note: Unfortunately the closing keynote will not be available for video purchase.)

 

Author information

Lisa Williams

Lisa Williams is the President of Sustainable Digital Marketing. She is an 18-year veteran of online marketing and has been featured in Kiplinger Magazine, Glamour Magazine, Boston Globe and The Oregonian. Lisa is on the SEMpdx (Search Engine Marketing Professionals of Portland Oregon) Advisory Board and member of SEMPO. She speaks at regional, national and international conferences on the topics of digital strategy, marketing integration, team development and leadership. She is available for training and consulting.

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SearchFest 2015 Video Bundle https://www.sempdx.org/member-discounts/searchfest-2015-video-bundle/ https://www.sempdx.org/member-discounts/searchfest-2015-video-bundle/#comments Wed, 25 Feb 2015 18:09:42 +0000 https://www.sempdx.org/?p=15829 SearchFest Videos Now Available Over 17 Hours (1,000+ m […]

Author information

Nathan

Nathan Isaacs is the membership chair for SEMpdx. He is the owner/president of Seven G Media, a content marketing firm specializing in video. He also manages marketing for OpConnect, which manufactures networked smart charging stations for electric vehicles.

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Tim Mayer - SearchFest 2015 Keynote Speaker

SearchFest Videos Now Available

Over 17 Hours (1,000+ minutes) of Presentations and In Depth Q&A

View online or download and watch anytime

Presenters in the video bundle include keynote Tim Mayer, President of Heddle Marketing and eCommerce Quarterback with the Pittsburgh Steelers, Rand Fishkin & Rae Hoffman, Marty Weintraub & Will Scott, Joanna Lord & Mark Traphagen, Larry Kim, Marshall Simmons and Ian Lurie. Please visit the 2015 SearchFest Speakers page for a complete list of presenters.

Presentation topics include SEO, Marketing Dashboards, Mobile Strategy, Social Content & Branding, Big Data, Content, Social and Mobile Strategy, to name a few. Please visit the 2015 SearchFest Agenda for a complete list of topics.

Get SearchFest-Smart Year Round

Nine short years ago a rag-tag team dreamed up the idea for SearchFest. Their main goal was to bring the best of our industry together to impart their knowledge on us regular folk. They didn’t know that personal connections, elbow grease and a lot of beer would help grow SearchFest into what it is today — a top conference drawing speakers from 14 states and 4 countries, with an expanding audience base that includes attendees from such faraway places as Kangaroo Island in Southern Australia.

They also didn’t know that that the industry would greatly expand, making it necessary to create four concurrent tracks — Deep Dive, Future Web, SEO Fundamentals and Social & Paid — to incorporate every discipline found within the ever-widening scope that is digital marketing.

Even if you were able to attend SearchFest, how could you possibly take it all in? Our solution: the SearchFest 2015 Video Bundle. For the first time we hired professional videographers to capture all of the SearchFest moments you may have missed, weren’t able to get to or simply can’t remember!

This is great news for those who were either:

  1. Rand Fishkin, Rae Hoffman and Matthew Brown at SearchFest 2015Torn between seeing the Wizard of Moz (Rand Fishkin) present alongside SugarRae (Rae Hoffman) on Competitive Intel or Marshall Simmonds get into the nuts and bolts of Big Data and SEO.
  1. Wishing your entire team could benefit from the learning opportunities offered by these enthusiastic and entertaining SearchFest speakers.
  1. Unable to hop on a plane, bus or bike to get to this year’s SearchFest for any multitude of reasons.
  1. Marty Weintraub and Will Scott at SearchFest 2015Distracted by Marty Weintraub and Will Scott’s running tights and couldn’t jot down the wisdom infused throughout their social media presentation. Possibly you just need to revisit the workout moves that were featured to change up your routine.

The industry’s brightest minds are all yours for a relatively small investment, considering the value you’ll gain. You will be able to stream the videos to your various devices unlimited times. Each video will be packaged with the presenter’s slide deck (if available). Downloads of each session video are also available.

 

SearchFest session videos are available now. Purchase access to view them online here:

Facebook and Google presentations will not be included. We will verify eligibility for your selected pricing level.

Author information

Nathan

Nathan Isaacs is the membership chair for SEMpdx. He is the owner/president of Seven G Media, a content marketing firm specializing in video. He also manages marketing for OpConnect, which manufactures networked smart charging stations for electric vehicles.

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2015 SEMpdx SearchFest Mini-Interview: Rae Hoffman https://www.sempdx.org/blog/2015-sempdx-searchfest-mini-interview-rae-hoffman/ https://www.sempdx.org/blog/2015-sempdx-searchfest-mini-interview-rae-hoffman/#comments Tue, 24 Feb 2015 13:23:54 +0000 https://www.sempdx.org/?p=15814 Rae Hoffman will be speaking on “Competitive Inte […]

Author information

Todd Mintz

Todd Mintz knows PPC...knows Social Media...knows SEO...knows Blogging...knows Domaining...and knows them all real well. He is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association. He is a Senior Account Manager for 3Q Digital and is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association, and he can be found here on Google+.

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Rae Hoffman - SearchFest 2015 SpeakerRae Hoffman will be speaking on “Competitive Intel” at SearchFest 2015 which will take place Friday, February 27, 2015 in Portland Oregon. For more information or to purchase tickets, please click here.

1) Please give us your background and tell us what you do for a living.
In my official capacity, I’m the CEO of PushFire, a digital marketing agency that provides SEO and paid advertising services to medium to fortune sized companies nationwide. I’ve been in affiliate marketing (using SEO as my primary traffic generation strategy) for about 14 years now. I always say that I entered this industry as an affiliate, and I’ll “die” in this industry as an affiliate. Affiliate marketing is a love affair I don’t think I’ll ever be able to end. However, I also love what I do with PushFire. It allows me to work with a lot of brands that have unique issues I might not otherwise get to work with on a regular basis. But, owning a slew of sites means I get to test things – sometimes with abandon. I think that has always given me a stronger skill set SEO wise.

I’m probably better known to the online marketing community as Sugarrae, which is my personal brand. I’m known for telling it like it is, even if it’s not a popular opinion to give. I’m 100% self-taught and have no formal education outside of a GED. But I’m driven, determined and a hard worker, and that’s been a rewarding combination for my career. As an affiliate, you can’t bullshit your way into “looking like” you know SEO. Either you know it or you don’t eat. I don’t spout unicorn advice that seems like it would work or treat Google advice as if it’s gospel. I’m still in the trenches – with my sites and now with client sites. The SEO side of PushFire is very boutique. I can choose who we work with, and I choose to work with companies that want to win – and that I think can be positioned to win. I love playing “the game” and I have no interest in watching my team play it by themselves while I sit on the sidelines selling merchandise.

2) What factors do you use in deciding whether to enter a niche with a new website?
There’s a lot of them. I look to make sure there are ways to make money with multiple avenues, not simply AdSense or one affiliate program. I also look to see that the niche has traffic and that its traffic is trending up (and not down). Once I know if it’s worth ranking, then I figure out what it would take to rank in the niche and research the earnings potential of the niche. Lastly, I decide whether or not I have some angle that will give me a viable (and brandable) way to compete in the niche in this day and age. You can find an entire article detailing out how to perform niche research here.

3) Please share some of your favorite website audience retention strategies.
To quote a friend of mine:

“If you’re not building an email list, you’re an idiot”: Derek Halpern

We work so damn hard to GET traffic from the engines. An email list is a way to keep it. I use Aweber as my mailing list service.

The other audience retention must for me? Always put your audience before your monetization. But let’s be clear here. I am in no way suggesting that you shouldn’t try to monetize your audience – and try to make a lot of money from that audience. I’m simply saying you need to put your audience first when choosing what and how you market to them. Find what your audience wants to buy (full tutorial on that here) and put it in front of them. Don’t try and convince your audience to buy whatever is hawking the highest affiliate commission. Never, ever sell out the trust of your users for an affiliate commission.

Author information

Todd Mintz

Todd Mintz knows PPC...knows Social Media...knows SEO...knows Blogging...knows Domaining...and knows them all real well. He is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association. He is a Senior Account Manager for 3Q Digital and is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association, and he can be found here on Google+.

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Where to Eat & Drink at SearchFest 2015 https://www.sempdx.org/blog/events/where-to-eat-drink-at-searchfest-2015/ https://www.sempdx.org/blog/events/where-to-eat-drink-at-searchfest-2015/#comments Mon, 23 Feb 2015 02:18:16 +0000 https://www.sempdx.org/?p=15671 SearchFest 2015 is upon us! I know you are all busy pla […]

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Andre Wyatt

Andre Wyatt is a SEM Account Coordinator at digital marketing agency Add3.

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clyde2SearchFest 2015 is upon us! I know you are all busy planning which speakers to see, so it pains me to tell you that you are going to have to make another tough decision this weekend: where to eat. The one problem with SearchFest is that it is located a few blocks away from dozens of Portland’s best restaurants, making it difficult to choose where to eat.

Well, dear reader, I have some good news for you. I’ve narrowed down the countless food options down to a few top picks. Dive in to see where you should eat at SearchFest 2015. If you want to see reviews or the locations of any of these places, check out the official Foursquare List.

Top Pick

Tasty N’ Alder

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Personally, this is where I’m going to be eating at SearchFest. It pains me a little bit to let out the secret, since it means I’ll probably have to wait longer for a table, but this is something my fellow Searchers need to know about.  Tasty N’ Alder is a steakhouse by the locally famous chef John Gorham,who is known for Toro Bravo, Tasty n Sons, and the Mediterranean Exploration Company. Whether you come here for breakfast, lunch, or dinner, you can’t go wrong. My recommendation: pick anything off the menu with “duck” in the ingredients list and you’ll be set. Did I mention they have amazing cocktails as well? Seriously, you need to go here.

 

Breakfast

Blue Star Donuts

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I know what you’re thinking: if I wanted a doughnut in Portland I’d go to Voodoo. Let me be the first person to tell you to stay away from Voodoo and go to Blue Star Doughnuts instead. The doughnuts are lighter and tastier, and you still have plenty of variety. They might not have as many weird doughnut varieties as Voodoo, but if the overall quality of a Blue Star Doughnut puts your doll-shaped, fruit-loop covered Voodoo doughnut-thing to shame. And did I mention you don’t have to wait 45 minutes in line?

Bijou Cafe

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For a sit down breakfast, Bijou is my favorite spot in all of Portland. Everything is cooked perfectly and the food all every ingredient is perfectly considered and balanced. There is a huge variety of food here, from crepes to omelettes to tofu scrambles, so you’ll be able to find something great to eat here no matter what you’re in the mood for. Also, they make their own ketchup and it tastes amazing when slathered over their breakfast potatoes. Pro tip: if there is a long wait for a table and you’re worried about missing the first speaker, ask for a seat at the bar.

Fuller’s Coffee Shop

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Maybe you’re not in the mood for a gourmet breakfast, and you really just want some eggs, meat, and hashbrowns. Fuller’s Coffee Shop is one of the best diners in Portland, and they handle the simple stuff masterfully. It’s quick, greasy, and delicious.

 

Lunch

Nong’s Khao Man Gai

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Nong’s is the undisputed king of the food truck corner on 10th and Alder. They do one thing, and they do one thing well: chicken and rice. It is a simple meal, and it is simply delicious. People pilgrimage here from out of town just to get this chicken and rice, with Nong’s homemade sauce. If you aren’t feeling like chicken and rice, there are a dozen other food truck options on this corner.

Flying Elephants

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Let’s face it. The SearchFest is so packed, you might not have time for a leisurely lunch. If you’re in a bit of a rush, trot on over to Flying Elephants. It’s a great little deli with plenty of tasty sandwiches and salads, pre-wrapped and ready to go. If you have time, head to the back and get a fresh, hot sandwich and one of their many soups. They also have some counter space and a few tables if you want to eat there.

Los Gorditos

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This one goes out to all the vegetarians and vegans out there who struggle to find quick, filling lunches. Los Gorditos has a huge selection for anyone who is selective about what they eat. Trust me, this is a way better option that going somewhere where you have to skim the whole menu to see if there might be at least one thing on it that meets your dietary needs. Omnivores, you’re covered as well – they serve meat dishes too.

 

Coffee

Stumptown

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This one is a no-brainer, folks. I’m not even going to give you another option. Go to the Stumptown just a couple blocks away, it’s the best coffee in the Northwest (and this is coming from a Seattleite). They’ve got you covered, whether you want drip, cold brew, or espresso. Oh, and here’s a tip for you drip-drinkers: order a cup of Chemex here. It takes a few minutes to brew, but it’s the best drip coffee you’ll ever have. If you have time, sip it in the beautiful lobby of the Ace Hotel next door – it’s allowed, they won’t yell at you.

 

Dinner

Oven & Shaker

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If you consider yourself a pizza person, this is where you should be having dinner on Friday night. I know that at lots of places that sell individual pies, people like to get one pie and split it with a friend, but don’t bother doing that here unless you want to start a fight over who gets the last slice. This pizza is too good to share.

Tilt

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If you’re just feeling peckish after SearchFest, go somewhere else. You need a big appetite to be able to handle Tilt’s massive burgers and salads. These guys don’t mess around with their portion sizes, but if you can handle the gut bomb, you should absolutely go to Tilt. They have a huge variety of creative burgers, salads, and drinks (see that slice of bacon in the bloody mary? Yeah). This place is a little more casual than the other places on the list; you order at the cashier and then grab a table while you wait.

Clyde Common

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If you aren’t scared of sitting next to strangers, you should definitely check out Clyde Common. The restaurant has a unique layout, with long communal tables and an open kitchen. Clyde Common specializes in New American fare and shareable starters, but what they are really known for are their top-notch cocktails. Make sure to try out a barrel aged cocktail while you’re here.

 

Drinks

SearchFest After Party

Get your night started at the official SearchFest After Party! Our party is being hosted by Moz at the Punch Bowl Social, and runs from 6:00 – 10:00. There will be darts, bowling, video games, karaoke, a photo booth, and free beer and well drinks! The best part is that this party is FREE for all SearchFest ticket holders.

Ground Kontrol

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Once you’re done with darts and bowling at the after party, keep the games going at Ground Kontrol. Ground Kontrol is a barcade with a ton of great arcade games. It is home to one of just three copies of Killer Queen, which is pretty much the hottest new arcade game since Asteroids. It’s a 5 on 5 game where you play as bees who have to collect honey faster than the other team … you know what, it is way cooler than it sounds, you just have to play it. It’s a blast with friends.

Kask

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Satisfy your craft cocktail fix at Kask. Take a break from your regular drink and try one of Kask’s rotating creations with a side of their house roasted pumpkin seeds. Kask also has an extensive “secret” menu, so check Foursquare before you go to learn a few of the names of the off-menu drinks.

Bailey’s Taproom

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Beer drinkers, I haven’t forgotten about you. You’re going to want to check out Bailey’s Taproom, where they have 24 rotating taps. You may be a little overwhelmed with all your beer options, so if you’re not sure what to order, you can’t go wrong with a sampling platter. They bring you out five beers, giving you a chance to discover a new favorite. Also, if you haven’t had dinner yet, you can order the self-proclaimed “Best Mexican Food in the World” from Santeria next door and they’ll deliver it to you at Bailey’s.

 

So, there you have it, 14 great food and drink options to get you through SearchFest. If you want to check out the reviews or locations for any of these places, check out my list on Foursquare. Otherwise, see you at SearchFest!

Author information

Andre Wyatt

Andre Wyatt is a SEM Account Coordinator at digital marketing agency Add3.

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