SEMpdx https://www.sempdx.org Sun, 24 May 2015 01:34:59 +0000 en-US hourly 1 Google Analytics Referral Spam Filtering https://www.sempdx.org/blog/analytics-spam-filtering/ https://www.sempdx.org/blog/analytics-spam-filtering/#comments Fri, 22 May 2015 20:09:19 +0000 https://www.sempdx.org/?p=16427 If you look at your domain referrals in Google Analytic […]

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Scott Hendison

Scott Hendison is the CEO of Search Commander, Inc. and one of the founding board members of SEMpdx. Find out more here.

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If you look at your domain referrals in Google Analytics you’ve probably noticed a huge increase in the number of junk referrers over the past year, right?

Starting with SEMalt back last winter, in recent months it’s gotten so bad that in many cases they’ve taken over the entire top 10.

Take a look for example at our site, where nearly a third of the referring traffic is fake…

Referral Spam

 

Why is This Happening?

The reason this is happening is that various websites around the world are scraping your Google Analytics user IDs and then “tricking” Google into reporting that they sent you a referral.

This is not quite the same thing as when Matt Cutts first explained it, but make no mistake – this is a Google Exploit.

As explained at Analytics Edge

The Ghost Referrals don’t actually go to your site at all; they take advantage of a loop hole in how Google Analytics works behind the scenes. When a visitor visits your site, they run the GA Javascript snippet and that sends a ‘ping’ to the Google Analytics servers with information about the website visited (identified by your UA-#######-# tracking ID), a unique user ID (that is supposed to come from a cookie on your computer), the page viewed, the server hostname and the referral source. The spammers send millions of fake ‘ping’s with specially crafted information — and their website information as the referral source.

There are lots of technical explanations and discussions going on all over the web, with various processes explained to block them from reporting.

How Can You Stop It?

this-oneThe general consensus seems to be that until Google actually makes this checkbox work,  (yes it’s really there, under Admin > Right Column View Settings) then the most effective and reliable way is to set up your own filters.

There’s a nice step by step guide to manually blocking spam referrals here but that’s a shton of work, really. Look at how fast this updated list of spam referrers keeps growing!

Agencies or individuals are expected to set up their OWN filters to gat accurate data from Google Analytics? Are you kidding me?

Well until Google gets their act together,  this magic button is here, and should save you a LOT of time. To see how it works, and to give credit where it’s due, here’s a short video…

 

Hit the Button!

Get started by clicking the initialize button below. You will be asked to authorize access to your Google Analytics data, and you will then see the available domains for filter importation. Use CTRL to select multiple domains.

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Scott Hendison

Scott Hendison is the CEO of Search Commander, Inc. and one of the founding board members of SEMpdx. Find out more here.

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4 ways to stay ahead of the AdWords mobile curve https://www.sempdx.org/blog/pay-per-click/4-ways-to-stay-ahead-of-the-adwords-mobile-curve/ https://www.sempdx.org/blog/pay-per-click/4-ways-to-stay-ahead-of-the-adwords-mobile-curve/#comments Fri, 15 May 2015 13:56:50 +0000 https://www.sempdx.org/?p=16381 In 2014, mobile queries within Google Search surpassed […]

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Alex Beals

Alex Beals

Alex Beals joined 3Q Digital in October of 2013 after working for several startups in New York's version of "Silicon Alley," including Squarespace and Lifebooker. Alex is an avid snowboarder, golfer, and loves exploring San Diego on a bike.

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In 2014, mobile queries within Google Search surpassed desktop searches for the first time in Internet history. Mobile users on average spend more time per day on their device than desktop users, and there are no signs of those numbers reversing course.  A large portion of these mobile users are on smartphone devices that have full-internet browsing capabilities.

 
Luckily for you, marketers are still lagging behind consumers in catching onto this trend. There’s still plenty of opportunity to capture big ROI using various publishers targeting mobile users. We will go over four ways to capture this opportunity, with some basic setup and tips.

Make your search exclusive to mobile

Up until now, Google has still not offered a ‘Mobile Only’ campaign type for search. Despite the lack of a mobile-specific campaign type, there are workarounds to essentially make any ‘Search Only’ campaign into a mobile-focused one.

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Bid Modifiers – Back in 2013, Enhanced Campaigns introduced a feature called Bid Modifiers. You can use Bid Modifiers to focus your campaign on mobile traffic by setting a Max CPC low enough to rarely show on Desktop while boosting the Mobile Bid Modifier by +300% to place your term high enough in the auction. (Example of traffic from Swappable)

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This option can be set within the ‘Settings’ tab of your AdWords account by selecting the ‘Devices’ setting.

Mobile-Preferred Ads – Another thing you can do to focus your campaign towards mobile traffic is to create ‘Mobile Preferred’ ad copy. These mobile-preferred ads will be given preference by Google over ads of the same type. Note, however, that this does not prevent Google from generating impressions on Desktop or Tablets if your particular ad group contains mobile-preferred ads only.

Tracking Mobile App Installs – Mobile app installations are able to be tracked within the AdWords UI for Android without implementing code in the app. For iOS, the setup is slightly more complicated, and using a 3rd-party tracking service such as Adjust or Apsalar is recommended. A walkthrough of setting up tracking for iOS for AdWords is located here.

 

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Alex Beals

Alex Beals

Alex Beals joined 3Q Digital in October of 2013 after working for several startups in New York's version of "Silicon Alley," including Squarespace and Lifebooker. Alex is an avid snowboarder, golfer, and loves exploring San Diego on a bike.

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Members Appreciation Night – May SEMpdx Event Recap https://www.sempdx.org/blog/events/members-appreciation-night-may-sempdx-event-recap/ https://www.sempdx.org/blog/events/members-appreciation-night-may-sempdx-event-recap/#comments Fri, 15 May 2015 00:14:37 +0000 https://www.sempdx.org/?p=16375 May 12, 2015 – The highly anticipated Members Appreciat […]

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Sarah Hinds

Sarah is a search marketing consultant, helping clients improve ROI through paid search, SEO and social media initiatives. She is also the Official SEMpdx Event Blogger and can be found at all of the monthly events.

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May 12, 2015Brent Csutoras of Kairay Media speaks at SEMpdx's 2015 Member Appreciation event – The highly anticipated Members Appreciation event took place this week with special guest Brent Csutoras of Kairay Media joining us to share his insights on how to effectively leverage social media.  His presentation was jam-packed with time-saving tips and tools to help you get the most out of social.  Here are some of the night’s takeaways:

  • Utilize lists on Facebook and Twitter. These lists are great in that they allow you to silo.
  • Schedule your Facebook updates and take advantage of the Save function.  Remember, it’s OK to include “Evergreen content” when scheduling.  The general rule is that you can re-post every 3 months.
  • Look at trending hashtags on Google+ to find what’s working and to identify opportunities.
  • Reddit is an early indicator of what’s up and coming. Sites like redditmetrics.com and redditinsight.com can help you find which subreddits to join.  (Make sure you read the rules to find those that are conducive to your goals.)
  • Copy the Reddit moderators. This will increase your chance of being approved.
  • When using Pinterest, the real power for brands is in collaborative boards. Pingroupie.com is a good tool.
  • Identify who’s been viewing your LinkedIn profile and follow up with them.
  • Publishing on LinkedIn is a great way to gain followers outside of your connections. You can publish re-purposed articles, new articles, presentations, your opinion on a given topic, etc.
  • Research! People don’t often do this anymore, which is unfortunate.  Bypass the guess work and find out what your competitors are doing.

The night ended with an excellent Q&A where Brent offered his advice on simple strategies.  If you’re not an SEMpdx member, join now and benefit year-round!

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Sarah Hinds

Sarah is a search marketing consultant, helping clients improve ROI through paid search, SEO and social media initiatives. She is also the Official SEMpdx Event Blogger and can be found at all of the monthly events.

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Top Digital Marketing Trends – April SEMpdx Event Recap https://www.sempdx.org/blog/events/top-digital-marketing-trends-april-sempdx-event-recap/ https://www.sempdx.org/blog/events/top-digital-marketing-trends-april-sempdx-event-recap/#comments Fri, 17 Apr 2015 05:33:24 +0000 https://www.sempdx.org/?p=16219 April 14, 2015 – A sold-out crowd welcomed Ethology’s M […]

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Sarah Hinds

Sarah is a search marketing consultant, helping clients improve ROI through paid search, SEO and social media initiatives. She is also the Official SEMpdx Event Blogger and can be found at all of the monthly events.

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April 14, 2015 – A sold-out crowd welcomed Ethology’s Mike Corak to this month’s SEMpdx event.  With experience building successful strategies over the years for companies like Coca-Cola, FedEx and Walt Disney, Mike walked us through all things digital as he shared the top trends for 2015 that deserve our attention.

  1. Customer experience is the next big thing – This brings together content strategy and user design.
  2. Content quality over quantity – Before creating any new content, take care of your existing content. Think ROT: redundant, outdated and trivial.
  3. Cooperative content takes center stage – Cooperative content includes a topical plan, user-generated content and employee-generated content.
  4. Video becomes de-facto – With new apps continuing to roll out, video shows no signs of slowing down. Find a way to tell your story with video.
  5. Paid social as important as organic – This is a mind shift for us, but nevertheless a new norm. If you want your message to be seen, be willing to pay a little money.
  6. Owned social comes roaring back – Start thinking about what you can be an expert at.
  7. Search teams up – Modern SEO is complex! It involves technical consultation, themes, content strategy, user experience and integration across multiple channels.
  8. Local gets it right – It’s critical to get that local ranking, yet we still see missing information in search results. Be sure you’re covering best practices – everything from local search platforms to aggregators to tactical integration and more.

Focus on these themes in 2015 and you’ll be well on your way to making effective gains in your digital marketing strategy and, ultimately, your bottom line.

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Sarah Hinds

Sarah is a search marketing consultant, helping clients improve ROI through paid search, SEO and social media initiatives. She is also the Official SEMpdx Event Blogger and can be found at all of the monthly events.

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Top 10 Giant Site Audit FAILs https://www.sempdx.org/blog/organic/top-10-giant-site-audit-fails/ https://www.sempdx.org/blog/organic/top-10-giant-site-audit-fails/#comments Tue, 14 Apr 2015 16:25:40 +0000 https://www.sempdx.org/?p=16177 I spend a lot of my day doing technical site audits for […]

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MichaelC

SEO consultant, specializing in organic search, site audits, Panda optimization, and penalty recovery. Founder of Visual Itineraries travel planning website.

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I spend a lot of my day doing technical site audits for clients. It’s often pretty tedious work, but I’ve run into a number of little problems–things that often aren’t even visible to the user–that had giant repercussions for search. There have been a few of them where the fix was BIG…where the development team explained how everything depended on X, and changing X would take forever and break everything and the site would be ugly and users would cry…etc. Then we’d have the little conversation that goes “Well, then, how ARE you going get your customers…since you won’t be getting any from Google!”

Without further ado, here are some of the biggies I’ve run into.

big-fail
Photo courtesy Robert Huffstutter on Flickr.

Staging servers getting indexed

It’s pretty common to have a staging environment where you can put the latest version of your website for testing and review before going “live” with it. And if your team is in multiple locations, then the easy thing to do is just put it out there on the internet…maybe on a subdomain, like staging.mywebsite.com. The problem comes when somehow, somewhere, Google discovers the site (perhaps you sent a link to it using your Gmail account?). And indexes it.

Now what happens when you move the new version of the site to the live site. What does Google see? Clearly you’re a scraper–Google’s seen all that content weeks ago (and still sees it). Your live site looks like just a copy of the staging site, which appears to Google to be the original (saw all the content there first, after all).

But it’s not super obvious what’s happened–because the staging site has virtually no links to it, it doesn’t rank. But your live site, with all its links, is seen by Google as a festering pile of duplicate content.

The solution? Block all user agents in the robots.txt file on the staging server using Disallow: /.

block-all

Oh, and when you go to move the pages from the staging server to the live site? You’re not going to want to move that robots.txt file too :-) Think about it….

Ajax and Content

Ajax is awesome for site performance, user experience, etc. But be careful how you use it to populate your page with content. Google will call Javascript functions to render content, sure–but typically only what’s in the onload() function. If your page requires another event in order for the Ajax to be called (like a page scroll down, for example), don’t count on Google executing THAT. Your lovely content-rich, Panda-happiness-making 3000-word 10-big-photo page that loads only 1 photo and the first 3 sentences before scrolling…well, Panda is only going to see that first part.

The Site of Many Flavors

So your site responds to requests for mysite.com as well as www.mysite.com? And, you jumped on the bandwagon and made it work under https when Google announced that https pages would get a ranking boost (yeah, right :-/)? Fabulous. But did you do your redirects? If you DON’T 301 redirect from your non-www to your www version (or the other way around is ok too), and you DON’T 301 redirect requests for http to https, then Google will see 4 complete, separate websites…all with the same content.

Just updating your menus to link to everything with www and https isn’t enough. Google’s still got a memory of those non-www and non-https pages (probably from other sites that linked to you a while ago).

Side note here: when you DO move to https, make sure you create a new project in Google Webmaster Tools for the https site. You’ll find that only some of the stuff will still show up under your old http project there.

Robots.txt blocking style sheets

With the avalanche of hackers out there ripping into WordPress sites, people are doing all sorts of things in a desperate attempt to keep the wolves at bay. And so they block wp-content, wp-includes, and wp-admin in their robots.txt file.

But, first of all, only spiders respect robots.txt…hackers giggle at your lame attempt to block them, and go right on in.

fetch-as-googlebot
The problem that is caused by blocking these is that you may have style sheets in those folders that are needed to render images, menus, etc. When Google Panda goes to take a peek at your page and see all your lovely content–especially that content above-the-fold–if the stylesheet is blocked by robots.txt, there might be nothing for Panda to see. You can see how Google sees your page by doing a Fetch & Render in Google Webmaster Tools. I’ve had clients whose sites have been totally image-free because of a blocked style sheet; multiple clients have had what should have been a horizontal menu with pulldowns turn into a vertical 3-page list of black menu items on a white background. Oops.

Blocking in robots.txt instead of doing a noindex,follow

There’s really very few reasons to EVER block anything in robots.txt. One good exception is the staging site example from above. But besides that, it’s NOT the best way to shape what Google indexes on your site, and here’s why.

When you block a set of pages in robots.txt, you’re telling Googlebot STAY OUT. The pages won’t be crawled, and the links on them to other pages on your site won’t be counted.

What you ACTUALLY want to do is to set meta robots directives in the pages themselves like this:

<meta name="robots" content="noindex,follow" />

This tells Google to go ahead and crawl the page, and count the link juice outbound from that page to other pages, but don’t bother indexing the page.

Let’s say you have a “share this page” link on all pages of your 10,000 page site. And that sharing page of course has really nothing on it, so you don’t want it indexed. But, that sharing page has the main navigation on it, like any other page, with links to your 300 most important pages.

Blocking /share-page.html in robots.txt means all the link juice of the 10,000 different share-page.html pages (because you’re probably passing the page to be shared as a parameter, e.g. share-page.html?page=purple-widgets.html) that WOULD have gone to your 300 most important pages is flushed down the toilet. If, instead, you did a noindex,follow on those pages, then you’d have 10,000 more little bits of link juice flowing to those 300 most important pages.

Joomla’s Big Bad Default Setting

Joomla, by default, disallows the /images/ folder. So Google sees no images on ANY of your pages. Pretty dry, boring site you’ve got there, dude.

.htaccess is NOT your firewall

Back to them evil hackers. Yes, they’re out there, and yes, there’s a TON of them. The SEMpdx blog has probably had a few hundred hacking attempts in just the time I’ve spent writing this blog post.

Did you know you can block IP addresses in .htaccess? And did you know that lists of IP addresses for China, Russia, Nigeria, etc. are out there?

Don’t do it. You’re using a hammer to drive in a screw.

I had a client who had blocked some IP addresses in his .htaccess file. By “some” I mean over 73,000 lines of this in his .htaccess (see below…this is his actual file, and them are real, live line numbers!). Now, the .htaccess file gets read and parsed for every http request made. Which means that on a page with 3 style sheets, 20 images, and 7 Javascript files included, the .htaccess file got read and parsed 30 times. A relatively lightweight site was seeing page load times of over 20 seconds. Ouch.

deny

To hell with URL standards

Don’t stifle my creative side, man. I’ve got a new smooth way to use characters in URLs. Y’all are gonna love it.

I had a client who was using # characters instead of ? and & for parameter separators. They couldn’t figure out why Google only indexed their home page, when they had hundreds of thousands of pages of content.

The # character is supposed to be used to indicate an in-page anchor. Everything AFTER that isn’t technically part of the URL; it’s a location within the page.

A/B Testing Gone Wild

My client was using regular parameters in the URL for A/B testing mods to their home page, e.g.:

  • http://www.mysite.com/?version=A
  • http://www.mysite.com/?version=B

That’s not NECESSARILY a bad idea–you can use rel=canonical to point both of those to the base page, http://www.mysite.com/, and you should be OK. But if you neglect to do that, all of a sudden you have 3 different home pages, in Google’s eyes anyway.

Here’s a case where using the # for something other than an inpage anchor wouldn’t have been such a bad idea.

404 to the home page

If you thought an easy way to handle not-found pages (and capture otherwise lost link juice) would be to set up your 404 handler to 301 redirect to the home page, you’d be right. It IS an easy way. But like a lot of easy things, it’ll bite you.

Google wants to see an HTTP 404 error code returned when a non-existent page is fetched. My theory is that it’s because some spammy people at one time figured they could make Google think they had a million-page site by creating links to URLs to a million pages, then fabricate content on-the-fly in their 404 handler by taking the words out of the URLs and injecting them into a template of other words. Then, if that template had a link to somewheres else on it, well then, some little page might be gettin’ a heap of link juice, might’n it.

Doesn’t matter if I’m right about this, or if I did it myself at one point. I mean, if I had THIS FRIEND who did that at one point. What matters is that Google will check your site for this every few weeks. Look in your webserver logs long enough, and you’ll see Googlebot trying to fetch a URL that’s really long, a big jumble of letters and numbers.

Not only does Google check in this fashion, but if Google finds there’s pages on your site that come back nearly empty and SEEM to be page-not-found pages, Google will mark those as “soft 404 errors” in Webmaster Tools. If you want to see exactly what HTTP responses are being returned by your server, I’m a big fan of the httpfox plugin for Firefox–it will show you not only the final HTTP code, but each hop along the way, if there are multiple redirects.

Conclusion

There’s a million ways to shoot yourself in the foot when it comes to search optimization. With a little luck, some of you have some juicy horror stories to share in the comments!

Author information

MichaelC

SEO consultant, specializing in organic search, site audits, Panda optimization, and penalty recovery. Founder of Visual Itineraries travel planning website.

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Google Personalized Menus https://www.sempdx.org/blog/google/google-personalized-menus/ https://www.sempdx.org/blog/google/google-personalized-menus/#comments Wed, 01 Apr 2015 20:44:03 +0000 https://www.sempdx.org/?p=16034 For years I’ve been puzzled by the inconvenience […]

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Scott Hendison

Scott Hendison is the CEO of Search Commander, Inc. and one of the founding board members of SEMpdx. Find out more here.

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For years I’ve been puzzled by the inconvenience of all the Google menus and login areas, because from one Google menu to another, they’ve been woefully inadequate and missing key items.

Even their “settings”, “more info”, and “account” sections from service to service are incomplete, like this dashboard, where you cant get to X and this supposed “products page” that’s missing Y and Z.

This was exactly what I wanted! Thank you for finally fixing this, Google!

Google menus - like we WISH they hadPersonalized Menus

After logging into Google this morning after a Windows update , I found that my Google navigation menus had changed and they seem to be exactly what I needed

4-1-2015 1-24-39 PMThese are the exact tools that I need to use every day! How cool is that?

The fact that they didn’t forget about the small  / local  My Business area either is awesome too.

You can get to exactly what you need!

If you log into your MyBusiness account and then go into any one of the multiple businesses you might manage, you’ll see that the menus give you what you want – immediate access to that businesses services.

What if you don’t see the change?

If you don’t see these menu items when you log in, then go to the Settings in the bottom left and customize what you need.

This is all about Google letting you personalize your menu experience, so you can pick what you want.

If your settings menu doesnt show the new options, then log into and out of Google. If that still doesn’t do it, then clear your cookies and empty your cache, or try a different browser.

If you STILL can’t see the options, them try a reboot, and if that doesn’t do it, then call your ISP and have them help you flush your DNS from a DOS prompt.

What if it still doesn’t work?

If you still can’t get it to show, then you might try waiting until the morning of April 2nd and see how it looks then. 😉

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Author information

Scott Hendison

Scott Hendison is the CEO of Search Commander, Inc. and one of the founding board members of SEMpdx. Find out more here.

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September 2015 – Local Search with David Mihm https://www.sempdx.org/sempdx-events/september-2015-local-search-with-david-mihm/ https://www.sempdx.org/sempdx-events/september-2015-local-search-with-david-mihm/#comments Wed, 18 Mar 2015 19:38:46 +0000 https://www.sempdx.org/?p=16001 NOTE: September’s event is the 3rd Tuesday of the […]

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Robert Frost

Robert Frost

Director of Media Operations at Ethology

Robert Frost has been the Chair of Events for SEMpdx's Board of Directors since July 2014. He has over 9 years of experience in digital marketing, with a focus on paid media across many verticals, and over 18 years of management experience. Extensive additional experience in account management, analytics and reporting, SEO, and social media, working for a number of notable clients. A graduate of the Oregon State University College of Business, Robert has been with Ethology (previously EngineWorks) since 2009, starting as a Paid Media Specialist before being promoted to Manager of the team in 2011, and Director of Media Operations in 2015. Robert is also the General Manager of Ethology's Portland office. Outside of ethology, Robert is an avid wine enthusiast and fitness fanatic, and can often be found wine tasting, in the gym, or running on Portland’s beautiful riverfront and woodland trails.

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NOTE: September’s event is the 3rd Tuesday of the month, due to the Labor Day holiday, and will be held at the Eastside Exchange Building on 123 NE 3rd Avenue, instead of our usual venue.

Please join SEMpdx and event sponsor Upsource on Tuesday, September 15, 2015 in the Eastside Exchange Building’s Powerhouse Conference Room. We will be featuring David Mihm from Moz, who will be presenting the Key Local Search Developments of 2015.

Synopsis

Now that mobile search has officially surpassed desktop search volume, and that the majority of mobile searches are local, the case could be made that local search is the most important discipline to master in all of organic digital marketing.

Join Moz’s David Mihm for this action-packed crash course in the Key Local Search Developments of 2015!

local

Main Takeaways

  • Current high-level best-practices optimizing brick-and-mortar businesses in Google
  • Key considerations for location-based mobile efforts
  • Important platforms beyond Google you should be paying attention to and why
  • There will also be plenty of time for Q&A to ensure you leave with your own customized takeaways!

Speaker Bio

David-Mihm
David Mihm is Director of Local Strategy at Moz. He co-founded GetListed.org, which he sold to Moz in November 2012. His annual Local Search Ranking Factors project is among the most important studies of Local SEO.

David previously served on the SEMpdx Board of Directors as Director of Partnerships from 2008 – 2010 and SearchFest Director in 2011. He currently serves on the SEMpdx Advisory Board.

Follow David on Twitter at @davidmihm.

Sponsor

Special thanks to September’s event sponsor, Upsource!
Upsource


Date and Time

Tuesday, September 15, 2015
5:00 pm to 7:00 pm. Presentation starts at 5:30pm

Location

Eastside Exchange Building’s Powerhouse Conference Room — see map
123 NE 3rd Avenue
Portland, OR 97232

Parking & Transit

There is a parking lot attached to the Eastside Exchange building, and street parking is available around the venue (free or $1.60/hour until 7PM depending on the location). Portland Streetcar (CL Line) stops are several blocks away on NE MLK Blvd. (southbound) or SE Grand Ave. (northbound), the MAX stops a half mile north at the Oregon Convention Center. Bus stops in any direction are also within several blocks (Routes 6, 12, 19 & 20). And don’t forget about Uber and Lyft!

Tickets

Early Bird member tickets start as low as $20! Prices go up on September 8th, so get ‘em early.

Author information

Robert Frost

Robert Frost

Director of Media Operations at Ethology

Robert Frost has been the Chair of Events for SEMpdx's Board of Directors since July 2014. He has over 9 years of experience in digital marketing, with a focus on paid media across many verticals, and over 18 years of management experience. Extensive additional experience in account management, analytics and reporting, SEO, and social media, working for a number of notable clients. A graduate of the Oregon State University College of Business, Robert has been with Ethology (previously EngineWorks) since 2009, starting as a Paid Media Specialist before being promoted to Manager of the team in 2011, and Director of Media Operations in 2015. Robert is also the General Manager of Ethology's Portland office. Outside of ethology, Robert is an avid wine enthusiast and fitness fanatic, and can often be found wine tasting, in the gym, or running on Portland’s beautiful riverfront and woodland trails.

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SearchFest 2015 Video Bundle https://www.sempdx.org/member-discounts/searchfest-2015-video-bundle/ https://www.sempdx.org/member-discounts/searchfest-2015-video-bundle/#comments Sun, 15 Mar 2015 18:09:42 +0000 https://www.sempdx.org/?p=15829 SearchFest Videos Now Available Over 17 Hours (1,000+ m […]

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Nathan

Nathan Isaacs is the membership chair for SEMpdx. He is the owner/president of Seven G Media, a content marketing firm specializing in video. He also manages marketing for OpConnect, which manufactures networked smart charging stations for electric vehicles.

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Tim Mayer - SearchFest 2015 Keynote Speaker

SearchFest Videos Now Available

Over 17 Hours (1,000+ minutes) of Presentations and In Depth Q&A

View online or download and watch anytime

Presenters in the video bundle include keynote Tim Mayer, President of Heddle Marketing and eCommerce Quarterback with the Pittsburgh Steelers, Rand Fishkin & Rae Hoffman, Marty Weintraub & Will Scott, Joanna Lord & Mark Traphagen, Larry Kim, Marshall Simmons and Ian Lurie. Please visit the 2015 SearchFest Speakers page for a complete list of presenters.

Presentation topics include SEO, Marketing Dashboards, Mobile Strategy, Social Content & Branding, Big Data, Content, Social and Mobile Strategy, to name a few. Please visit the 2015 SearchFest Agenda for a complete list of topics.

Get SearchFest-Smart Year Round

Nine short years ago a rag-tag team dreamed up the idea for SearchFest. Their main goal was to bring the best of our industry together to impart their knowledge on us regular folk. They didn’t know that personal connections, elbow grease and a lot of beer would help grow SearchFest into what it is today — a top conference drawing speakers from 14 states and 4 countries, with an expanding audience base that includes attendees from such faraway places as Kangaroo Island in Southern Australia.

They also didn’t know that that the industry would greatly expand, making it necessary to create four concurrent tracks — Deep Dive, Future Web, SEO Fundamentals and Social & Paid — to incorporate every discipline found within the ever-widening scope that is digital marketing.

Even if you were able to attend SearchFest, how could you possibly take it all in? Our solution: the SearchFest 2015 Video Bundle. For the first time we hired professional videographers to capture all of the SearchFest moments you may have missed, weren’t able to get to or simply can’t remember!

This is great news for those who were either:

  1. Rand Fishkin, Rae Hoffman and Matthew Brown at SearchFest 2015Torn between seeing the Wizard of Moz (Rand Fishkin) present alongside SugarRae (Rae Hoffman) on Competitive Intel or Marshall Simmonds get into the nuts and bolts of Big Data and SEO.
  1. Wishing your entire team could benefit from the learning opportunities offered by these enthusiastic and entertaining SearchFest speakers.
  1. Unable to hop on a plane, bus or bike to get to this year’s SearchFest for any multitude of reasons.
  1. Marty Weintraub and Will Scott at SearchFest 2015Distracted by Marty Weintraub and Will Scott’s running tights and couldn’t jot down the wisdom infused throughout their social media presentation. Possibly you just need to revisit the workout moves that were featured to change up your routine.

The industry’s brightest minds are all yours for a relatively small investment, considering the value you’ll gain. You will be able to stream the videos to your various devices unlimited times. Each video will be packaged with the presenter’s slide deck (if available). Downloads of each session video are also available.

 

SearchFest session videos are available now. Purchase access to view them online here:

Facebook and Google presentations will not be included. We will verify eligibility for your selected pricing level.

Author information

Nathan

Nathan Isaacs is the membership chair for SEMpdx. He is the owner/president of Seven G Media, a content marketing firm specializing in video. He also manages marketing for OpConnect, which manufactures networked smart charging stations for electric vehicles.

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August 2015 – Rooftop Networking Party presented by Moz https://www.sempdx.org/sempdx-events/august-2015-rooftop-networking-party/ https://www.sempdx.org/sempdx-events/august-2015-rooftop-networking-party/#comments Sat, 14 Mar 2015 21:11:48 +0000 https://www.sempdx.org/?p=15981 Join us Tuesday, August 11, 2015 for the seventh annual […]

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Alan George

Alan has worked as the Marketing Manager at Columbia Steel Casting Co., Inc. since 1998. He's also on the Board of Directors or SEMpdx since 2010, and is currently President.

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Join us Tuesday, August 11, 2015 for the seventh annual SEMpdx Rooftop Networking Party presented by Moz

Rooftop Networking Party 2012Join us for some old school networking in old town Portland at the Embassy Suites in downtown Portland. Enjoy good food, drinks and conversations as a DJ spins tunes. Don’t miss the best networking event of the summer!

Networking

The SEMpdx annual Rooftop Party promises to be the most talked-about networking event of the year. Many professional organizations will be joining us on the roof. Be on top of the latest developments going on at the most innovative marketing associations in the Pacific Northwest!

2013 SEMpdx Rooftop Networking Party photoLocation: Embassy Suites, 319 SW Pine St., Portland, OR 97204
Date: Tuesday, August 11
Cost: $20 through August 5; $30 from Aug. 6 – 10;and $40 the Day of Event (Registration form is near the bottom of this page)
Time: 5:30 p.m. to 9: 00p.m.

Presenting Sponsor

MozBacked by industry-leading data, comprehensive reporting, and the largest community of SEOs on the planet, Moz builds products to help online marketers not only see their data, but get actionable insights to optimize their efforts. Moz Pro is an all-in-one set of SEO research and analysis tools which help increase search engine visibility and keep ahead of competitors. Moz Local helps businesses easily make their online listings accurate, consistent, and visible across the web by partnering with several major data search aggregators. Moz also creates free tools, tutorials, and educational resources for learning online marketing. Moz supports over 35,000 customers and 500,000 community members worldwide.

Sponsors

EthologyIt’s one thing to develop digital experiences for your customers. Connecting them into your brand’s ecosystem is another. From the building blocks of your digital marketing efforts, to the execution, promotion and governance of those efforts, Ethology knows how it all fits together. It’s more than marketing — it’s authenticity, creativity and performance. This formula is what makes our partnership different. But Ethology’s approach isn’t unique to just your customers. We practice what we preach, by seamlessly integrating with your internal and external teams, while customizing their strategies to your needs and goals. Because, ultimately, Ethology is accountable to your business and your customers.

Southwick Specialty AdvertisingCreative. Reliable. Exceptional. Branded technology products and other SWAG that deliver high awareness and marketing message to your customers and peers. Our quality items help you retain and connect your digital customers to long term relationships by furthering their experience with your services. Mobile technology accessories, power banks, flashdrives, Bluetooth, and cool drinkware! Want to look good? Custom branded apparel & headwear! Our custom packaging and product designs are great for corporate events, holidays and rooftop parties!

Your company can be a sponsor too. Check out these great sponsorship opportunities.

Door Prizes

There will be business card drawings for door prizes, for prizes like this:

  • Two  Passes to SearchFest 2016 (given away separately) from SEMpdx
  • More prizes being posted soon!

Co-Hosts

AMA PDX LogoAmerican Marketing Association – Portland Chapter
Portland is home to some of the most creative and innovative marketing professionals in the nation, working with businesses that include local start-ups, globally-recognized brands, and everything between.
AMA PDX brings together these professionals, from across Portland and the surrounding areas, through valuable professional development events, networking opportunities, and monthly luncheons.  Learn more at: ama-pdx.org

 

PSU Center for Executive and Professional Education

Portland State University – Center for Executive and Professional Education
If you’re looking to learn new skills, take your career to the next level or change career paths, you’ve come to the right place at PSU’s Center for Executive and Professional Education (CEPE). Join the over 30,000 CEPE alumni who have fast-tracked their careers with courses at CEPE!

 

pdxMindShare

pdxMindShare was founded by Kent Lewis, president & founder of Anvil, in 1999 as a way for career-minded individuals of Portland to connect. It initially began as a networking event and evolved to include a career-focused workshop. Expert speakers are brought in each month to help attendees learn ways to be successful professionally whether it’s to find a new job, secure a promotion or change careers. Topics include optimizing your online brand, maximizing your LinkedIn profile and tips for interviewing in addition to much more. The networking component is a great way for professionals to connect and grow their networks in addition to meeting potential employers. Currently, events are held at Trader Vic’s, voted best happy hour in Portland, and draw a great crowd of professionals. Everyone is welcome and events are free of charge!

 

Professional Associations Invited

We’re inviting our partner associations in the Pacific Northwest to join us on the roof:

  • AIGA Portland
  • Computer-Human Interaction Forum of Oregon (CHIFOO)
  • Northwest Internet Advertising Group (NWIAG)
  • Oregon Columbia International Association of Business Communicators (OCIABC)
  • Oregon Entrepreneurs Network (OEN)
  • Oregon Media Professionals Association (OMPA)
  • Portland Advertising Federation (PAF)
  • Public Relations Society of America (PRSA)
  • Social Media Club
  • Technology Association of Oregon (TAO)

Photos from the Roof…

Richard Guerrero (of Odin Technologies) has created a wonderful photo album of last year’s event Check it photos from last year’s Rooftop Networking Party!

Oregonian Coverage…

Check out the Oregonian article about last year’s Rooftop Party.

 

TV Coverage…

Thanks to Joe Smith and the crew at KGW Live @ 7 for again covering the 2013 Rooftop Party. Watch the video right here:

Aerial Video of the Rooftop Party

A first for the Rooftop event, here’s aerial video taken from a drone flying above the 2013 party, providing an interesting perspective:

We use and recommend Eventbrite tiicket services. Click here and find out more about Eventbrite.

 

Author information

Alan George

Alan has worked as the Marketing Manager at Columbia Steel Casting Co., Inc. since 1998. He's also on the Board of Directors or SEMpdx since 2010, and is currently President.

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Bridging the Paid/Organic Gap – March SEMpdx Event Recap https://www.sempdx.org/blog/events/bridging-the-paidorganic-gap-march-sempdx-event-recap/ https://www.sempdx.org/blog/events/bridging-the-paidorganic-gap-march-sempdx-event-recap/#comments Wed, 11 Mar 2015 23:30:05 +0000 https://www.sempdx.org/?p=15973 March 10, 2015 – With SearchFest still fresh on our min […]

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Sarah Hinds

Sarah is a search marketing consultant, helping clients improve ROI through paid search, SEO and social media initiatives. She is also the Official SEMpdx Event Blogger and can be found at all of the monthly events.

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March 10, 2015Craig Galyon speaking March 2015 – With SearchFest still fresh on our minds, SEMpdx gathered for its monthly educational event on Tuesday.  The focus?  Bridging the gap between PPC and SEO.  SwellPath’s Craig Galyon encouraged us to take a holistic approach to search marketing, walking us through proven tactics for evaluating its overall effectiveness.

One of the evening’s key takeaways was the importance of focusing on data to answer questions such as whether to bid on branded keywords.  Oftentimes, marketers answer that question from an historical perspective, but if you focus instead on hard data, you’ll find an answer directly related to your company’s situation.  Step back and assess the actual value of your efforts by creating reports such as organic-only CTR and combined (organic and paid) CTR.  You should also identify three types of branded keywords: head term, primary qualifier and secondary qualifier.  Analyzing a range like this will give you a new data source to examine.

Craig also discussed the common (not provided) concern that search marketers face with their PPC campaigns.  His suggestion is to take the remaining information and apply it across the board.  Yes, you’ll be making broad assumptions, but you can still gain valuable analysis from the extrapolated data.

When faced with 404 error pages, utilize tools in Google Analytics (i.e. filtering page title) to determine why the error has occurred.  If you find an incorrect landing page experience, lower quality score or removed tracking parameters, you’ll know it’s a PPC issue.  On the other hand, bad page content and broken link equity will indicate an SEO problem.

Once again, it was an evening jam-packed with helpful tips and insights.  As Craig reminded us at the end of the night, the relationship between PPC and SEO is not a cookie cutter one.  It varies widely, which is why data analysis is key to finding the right holistic approach for your organization.  Acknowledge the strengths of each channel and identity the ways you can best work together.

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Sarah Hinds

Sarah is a search marketing consultant, helping clients improve ROI through paid search, SEO and social media initiatives. She is also the Official SEMpdx Event Blogger and can be found at all of the monthly events.

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