SEMpdx Search Marketing Forum

Post edited 12:14 pm – May 10, 2010 by Ben

For more information and to apply – go to: http://www.amplify-interactive…..m-careers/

Amplify Interactive is looking for a Search Engine Marketing Specialist. While the focus of this role will be on servicing our pay-per-click (PPC) clients & account work, the specialist will also be responsible for supporting our account team’s work in SEO and Social Media with a desire to grow into these areas.

Primary Responsibilities:

• Help create PPC strategies for our client campaigns based on their goals
• Extensive keyword research and analysis including categorization, organization and cost estimates
• Set up campaigns in various search engines
• Manage and optimize PPC campaigns – keywords, ad testing, ad copy, bids, cost per conversion, etc
• Assist in writing PPC ad copy
• Analyze campaign performance and make recommendations for improvement
• Creating PPC campaign reports with analysis, highlights, recommendations and next steps for review by the account manager
• Maintain PPC knowledge and improve our PPC practice through self-education and communication with your team
• Assist account manager in client management and communications
• Secondary responsibilities include
  • SEO & link/social media campaign support & reporting
  • Competitive research
  • Managing internal reporting tools

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, Communications, Computer Science or MIS or related disciplines
  • Experience in website creation and code (HTML, CSS, JavaScript, PHP) is a HUGE plus

• Proficiency with Microsoft Office applications, particularly Excel
  • Advanced Excel skills including pivot table and vlookup

• Excellent organizational and analytical skills
• Good copywriting, copyediting and grammar skills
• Ability to multitask with an attention to detail in a deadline-driven atmosphere
• Motivated self-starter who’s able to self-manage, learn quickly
• The following will put you over the top:
  • Experience managing pay per click campaigns and/or Google AdWords qualified
  • Client service experience a plus
  • Knowledge of SEO is a plus
  • Knowledge of Google Analytics is a plus