Location: Portland
Position: Digital Strategist, Full-time
Reports to: Digital and Creative Services Team Lead and Company President
Salary: Commensurate with experience and qualifications, commission and bonus opportunities, comprehensive benefit package
Deadline: Position open until filled – application review will begin November 1
About Gallatin Public Affairs:
For 20 years, at the intersection of business, government, politics and media, we’ve helped our clients overcome challenges, seize opportunities and grow. We are experienced strategists, lobbyists, communicators, policy experts, researchers and organizers. To learn more about Gallatin Public Affairs visit http://www.gallatinpublicaffairs.com.
Position Summary:
Gallatin Public Affairs presents a once-in-a-career opportunity to help design, launch and grow a digital advocacy and creative services division within a reputable, established and growing public affairs firm with five offices throughout the west.
Gallatin is seeking a leader with demonstrated experienced in public affairs and politics. We are seeking a strategist, Democrat or Republican, who has successfully designed and executed public communications and activation programs on behalf of causes and/or candidates using digital and social media tools. We are seeking a manager who can work with professional colleagues and clients to fashion specific digital advocacy programs – from large scale public comment and legislative advocacy projects to small scale community outreach efforts.
Applicants must have the following characteristics:
• Understand what “advocacy” means in a digital context
• Can quickly integrate multi-platform digital engagement tactics and assets into a public affairs campaign
• Follow politics and news
• Understand how to build a consistent, simultaneous narrative across multiple platforms
• Have a full command of the building blocks of online engagement and creative, digital services
• Are focused, driven and thrive on managing successful projects
• Are an innovator; Track trends, usage tips, industry insights and new emerging tools in social media
Technical Proficiency:
• Set up, manage, track, optimize and report on digital campaigns across multiple platforms for multiple clients
• Proficient in information architecture, content management systems, blogging software, website design, video, analytics, email and outbound communications, online advertising and social media
• Integrate social media tools like widgets, videos and other plug-ins into web platforms and operating systems
• Use video editing software such as iMovie, Photoshop, and Final Cut Studio and graphic design software such as Adobe Photoshop at a very basic level a plus
• Implementation of basic Search Engine Optimization (SEO) tactics and best practices
• Manage thriving online communities; respond to comments, activate users through calls to action, escalate comments to appropriate entities, engage when necessary, provide resources to users, etc.
• Create digital content including emails, blog posts, website copy, social media and SMS content that aims to influence public opinion within target segments around complex issues
• Execute and synchronize sophisticated editorial strategies and publishing calendars across multiple platforms, both on and offline
• Analyze performance metrics to evaluate the R.O.I against client objectives on multiple digital platforms such as Google Analytics, Enewsletter CMS systems, Facebook Insights, Google AdWords, Wordpress
• Draft compelling reports for client consumption and internal use, such as reports on relevant performance metrics, conversions and user engagements
• Document strategies and outcomes in a variety of editorial and visual formats. These formats may include sitemaps, wireframes, user flows, PPT/Keynote presentations, blog pipelines, editorial memos, and strategic assessments
.
Leadership:
• Work collaboratively with Gallatin professionals to develop campaign strategies, creative ideas and innovation opportunities
• Use sound judgment to identify issues and escalate when appropriate
• Drive focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role
• Identify key needs or gaps and provide leadership to close those gaps
• Identifies and communicates specific personal growth goals for self
Skills:
• Excellent communication skills and ability to interact with all levels of end users and technical resources
• Political, campaign, or public affairs experience highly desired
• Client service or consulting experience is a plus
Education/Experience:
• Bachelors Degree
• Two to six years experience as a digital/content strategist or similar role(s)
• Very strong Excel and Power Point skills
To Apply:
Interested candidates submit resume, cover letter, 3 professional references and examples of deliverables you have created to Human Resources at hr@gallatinpa.com Subject: Digital Strategist, Attn: Shannon Berg
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