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301 Redirection and User Experience

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MCrites

posts 1

10:27 am January 14, 2009

Hey all,

Wondering what your input might be on a redirection issue I've got. We have a site that we'd like to do-away with, as it's no longer relevant (we'll call it Site A). Site A has some pretty powerful backlinks (141 .edus, ~1,000 links total) and should give our primary site (Site B) quite a boost once we 301 it over. We've had a few rounds of discussion on how to address the user experience as well as SEO considerations and have come up with 2 possible solutions:

  1. post a notification on the homepage of Site A that links to Site B for 3 months then 301 Site A to the Site B homepage -or-
  2. 301 Site A to a deep link on Site B that notifies users of the change

My question is: what would you do in this situation? I want to make sure Site B receives the maximum benefit and I'm a little leary of sending all that trust to a single deep link… Thanks for any input on this!

Admin

Tom Hale

Tom Hale

posts 68

2:49 pm January 14, 2009

Hello MCrites,

Thanks for the question, and welcome to the SEMpdx forum.

Unfortunately I am an AdWords guy and had best not be giving advice on this subject. But I will shake some bushes, and see if we can't get you some good info.

-Tom Hale

AdWords Specialist

Tom Hale, AdWords Specialist, www.ThomasCreekConcepts.com

Admin

David Mihm

posts 2

9:46 pm January 14, 2009

MCrites,

In my opinion, you should do your absolute best to 301 specific pages on Site A to specific matching or related pages on Site B.  This will be the best experience for your users (i.e. it should be seamless) and will DEFINITELY give you the most search engine bang for your buck.

It's generally not a good idea to just 301 one entire site to another.  If you have a TON of pages, consider using mod-rewrite wildcards to redirect folders, files with particular extensions, etc.

Great resources on 301's:

http://webdesign.about.com/od/mod_rewrite/a/aa071006.htm

http://www.seobook.com/archives/001714.shtml

Guest

Scott Hendison

7:35 am January 15, 2009

I agree with David 100%, and would ALWAYS do a site:domain.com search, get every URL in the index, and 301 each of the old ones to specific relevant pages on the promary site.

However, if iit were me, I'd be more inclined to find a reason to keep both domains live, and leverage that link juice from at least some of the old pages for my primary and more important site.

Never do the blanket 301 if you can help it…



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