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    SEMpdx Search Marketing Forum | Difference between SEO and PPC

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    Home SEMpdx Search Marketing Forum Search Specifics Difference between SEO and PPC

    Difference between SEO and PPC
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    Active Member

    indieswal

    9:28 am November 18, 2008

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    I know this might be a little elementary, but what is the main difference between SEO and PPC? Do you consider PPC to be part of SEO?
    Admin

    Scott Hendison

    9:34 am November 18, 2008

    posts 40
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    SEO = Search Engine Optimization, and is regarded as "organic" or free, search rankings.

    PPC = Pay Per Click – Sponsored clicks, so no, not a part of SEO.

    However, both are part of SEM, "Search Engine Marketing"

    Scott Hendison
    SEO Automatic
    Active Member

    indieswal

    5:14 am November 20, 2008

    posts 15
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    Hi Scott,

    Thanks for giving me a quick overview on that.

    I'm just wondering what do mean by "organic" ?

    Thanks!
    Admin

    Scott Hendison

    5:34 pm November 20, 2008

    posts 40
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    Organic simply means not paid. The natural search rankings as opposed to PPC / Google Adwords

    Scott Hendison
    SEO Automatic
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