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Home SEMpdx Search Marketing Forum Search Specifics Difference between SEO and PPC

Difference between SEO and PPC
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Active Member

indieswal

posts 15

9:28 am November 18, 2008
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I know this might be a little elementary, but what is the main difference between SEO and PPC? Do you consider PPC to be part of SEO?
Guest

Scott Hendison

9:34 am November 18, 2008
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SEO = Search Engine Optimization, and is regarded as "organic" or free, search rankings.

PPC = Pay Per Click – Sponsored clicks, so no, not a part of SEO.

However, both are part of SEM, "Search Engine Marketing"
Active Member

indieswal

posts 15

5:14 am November 20, 2008
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Hi Scott,

Thanks for giving me a quick overview on that.

I'm just wondering what do mean by "organic" ?

Thanks!
Guest

Scott Hendison

5:34 pm November 20, 2008
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Organic simply means not paid. The natural search rankings as opposed to PPC / Google Adwords
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