SEMpdx Search Marketing Forum

A client recently pointed out a change to the Yahoo SERP for his own business name – ubuildit. They still show up in the #1 position, but the Title & Description are completely wrong…

The correct domain / url is coming up in position 1 ? but that?s not their title tag or description. When you click through ? you end up in the right place. I can?t find the associated description in any directory listings or anything….

SO, I clicked over to Yahoo explorer ?site:ubuildit.com? and I notice the following:
1. ubuildit.com shows ?henderson NV? in the title tag, 0 K, not cached
2. #3 result ubuildit.com/custom-home shows ?maryland home building? in the title tag, 0 K, and it?s not cached
3. #5 result ubuildit.com/remodel/ shows ?maryland remodeling? in the title tag, 0 K, and it?s not cached

These are all the wrong title tags. Every other result from their site has been cached. I've checked the other search engines and we aren't seeing this situation anywhere else…

Any thoughts? I can't imagine this is some sort of hijacking tactic – what would be the point? The click still goes to the right place…