The more things change, the more they stay the same…
Over the past few years, there have been some positive improvements in the AdWords help forum. There is now a Google help number available to all, and some new tools and documentation are now available. However, some aspects of the help forum are now (it seems) worse than ever. Top Contributor status is now purely based on a quota system. The content of your "help" is less important than the quantity of responses. It is difficult enough to try and convince someone that the answer to a "simple" question is never simple, when it comes to AdWords. Now, a "higher level" "top contributor" (who may have never actually read the text of any question they have responded to), may seem to user's to actually be supported by Google. When the help articles do not answer specific questions, or are to vague and incomprehensible a user looks for help, they are often served a cookie cutter response from a high level contributor, which only refers back to the same help articles. Interpretation of documentation, from multiple perspectives of experienced professionals in their own words, is what has been of the most benefit to my continued learning. I can read help articles until my eyes water, and still not comprehend the simplest aspects of the topic, if small crucial details are omitted. More and more now, within the help documentation search for AdWords, users are referred to the most recent responses in the help forum. Which, again, are so often responses referring back to official documentation, with no further explanation.
I'm not complaining, I'm just sayin'….
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