SEMpdx Search Marketing Forum

I joined SEM PDX in order to get guidance and direction on two aspects of Search Engine Optimization that I have not been able to get information or clarity on, both relating to the same site: http://www.bionovo.com:

1. Google Breakout Results

When I look at the google results for my company's name, I don't like the breakout links that are in the listing. How do I control the breakout links because those aren't the pages that I want to show up as breakout links?

See: http://www.google.com/search?source=ig&hl=en&q=bionovo&btnG=Google+Search

So, when you google Bionovo, the first link is my site's index page, descriptor, link to the page, cached version links. etc. Underneath that are links to 4 subpages on the site, contact us, business development and pipeline. I would like all of the main 6 subpages (about us, clinical programs, our discovery process, media, investors and contact us) to show up, not those 4 random subpages from my site.

I use Google analytics and do know that Google crawls entire site. If I search on Google using site:, the entire site shows up. And perplexingly, more, different breakout links show up in the finance.google.com section.

Which takes us to the second question…

2. Google Finance.

Some of my company's financial information shows up, but not all. When you look at others' listings (e.g. BPA, DNDN, WYE), they get sections for related companies, finances, key stats and ratios, etc. but this data does not show up on mine.

See: http://finance.google.com/finance?client=ig&q=BNVI
Missing Sections:
Related Companies
Financials
Key Stats & Ratios

Does anyone have any insights on these two questions?
If anyone has any suggestions or can help me with this I would be tremendously grateful. Thanks!

Thanks very much!

Message was edited by: Katherina

Clarified and edited my question on Monday, Oct. 1 at 10:00 AM

Message was edited by: Katherina

I can answer your first question but not the second regarding Google finance.

1. I believe that you are refering to Google sitelinks. You can control Google sitelinks by logging into your webmaster console (I noticed that you added the meta tag for it). Within Webmaster console under links there is a sitelinks portion you can edit to control what is shown.

2.Regarding Google Finance and other companies showing (since I don't have that much experience with Google finance due to it's lack of SEO value) I believe the portion you see other companies is not something that you can manipulate.

There is one major issue I've noticed when I search for your company name which is this article;

http://www.bizjournals.com/eastbay/stories/2008/03/10/daily66.html?ana=from_rss

This is not good for company PR.

I noticed a number of issues regarding your website outside of your general questions. If you need further SEO advice feel free to email me at bryansiegel@gmail.com