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Home SEMpdx Search Marketing Forum SEM Business Managing Monthly SEO budget

Managing Monthly SEO budget
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indieswal

posts 15

5:08 am November 20, 2008
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I keep on going back and forth on how I should divide our budget. I was wondering for the small businesses out there, how much do you set a side for monthly SEO budget? Do you divide that budget between SEO and PPC?
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Scott Hendison

5:32 pm November 20, 2008
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There's just no magic answer here, I'm sorry. Do be sure to use some funds towards PPC though, so you can get real impression counts, learning what people are actually looking for, as opposed t owhat your initial keyword researc htold you. The results are often quite eye opening.
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