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Home SEMpdx Search Marketing Forum SEM Business PPC in Bad Times

PPC in Bad Times
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Tom Hale

Tom Hale

posts 68

11:00 am July 24, 2008
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I've heard similar stories from others, but would like to get a wider view. I am seeing an erosion of AdWords results almost across the board, especially with luxury services and products as opposed to essential services and products.

Two example exceptions would be a discount printer and a bankruptcy lawyer.

The bankruptcy business seems to be especially brisk. Makes sense.

In fact luxury taking a hit over essential makes perfect sense in a bad economy. But I remember some buzz early in this downturn that Search was recession proof.

That isn't what I am seeing from my PPC/AdWords corner. I really started noticing cost per conversion and ROI erosion starting in the last week of June.

Any similar or contrary observations?

-T

Tom Hale
AdWords Specialist
http://www.ThomasCreekConcepts.com/
http://www.sempdx.org/forum/

Tom Hale, AdWords Specialist, www.ThomasCreekConcepts.com
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