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Home SEMpdx Search Marketing Forum SEM Business PPC Management Fees – What is the Value Equation?

PPC Management Fees – What is the Value Equation?

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Tom Hale

Tom Hale

posts 68

12:04 pm July 22, 2008
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Something I think about a lot, how to structure fees so that the value equation makes sense to both me and client.

What I have settled into at this time is a combination of hourly and percentage.
I estimate the monthly fee based on a percentage of ad buy, then work that fee off at an hourly rate as a way of standardizing labor allocation.

I don't know if I am completely comfortable with the legal model of billable hours.
But when it comes down to it, this is a barter of a piece of my life for some money.
That calls for keeping score, as in, some kind of billable hours.

Thoughts?

From both the vendor and client side would be nice.

Tom Hale, AdWords Specialist, www.ThomasCreekConcepts.com
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